The Continuation and Development of Popular Products – Understand Products

　　Pictures of the product. In a sense, doing Taobao is to make pictures, so before we started doing it, we found an artist to study this matter. Because we don’t know how to make pictures ourselves and have no skills, we found an artist. Just follow the comparison of your peers.

　　There is also the customer service team. The opponent's customer service team is actually very important for the later stage of Taobao. We can use a small account to chat with our peers’ customer service and we can understand the strength of this opponent. As long as you have a good chat with his customer service, we will be more at ease when we understand the customer service. Therefore, the customer service team is more critical, let’s learn about their customer service.

　　We indirectly understand the other party's strength, its operational capabilities, and its supply chain, because we can see product pictures in many places, see the team, and see its strength. We can understand it in disguise, that is, when they started working on Taobao, what is their overall strength, what is happening, and how they go on every event. In fact, this depends on the basics.

　　Another thing is to learn about the killer weapons of the top few people in the category. I think if you do Taobao, as long as you achieve category packages, I think they are more ideas. For example, who have stronger ability to go to activities, some people will fight very well in price wars, and some people will have stronger operational capabilities, so it is also more important to understand the opponent's ability. This directly determines how we will do it later.

　　Finally, we need to determine what the core selling point of our product is. For example, when we buy clothes from beginning to end, from style to color, but I think sometimes grasping one point, sometimes it is more explosive than grasping multiple points. At this time, you can ask your colleagues.

　　The second is to ask consumers what attracts you most, and you can explore it like this.

　　The third is seasonality. Let me give you an example. I started last summer in April, and my store started to get a little bit slowly. At that time, I was just by chance. I like to wear cloth shoes myself. I would go to Taobao to buy cloth shoes. At that time, I suddenly found that there was a shoe on Taobao that was breathable, so I thought this was very good. Because skates are a sports product in summer, children will sweat and smelly on their feet when they exercise, so I will play "a breathable skates". Whether it is the page of the drilling exhibition, the picture of the drilling exhibition or the picture of the direct train, all the "breathable skates" are stamped on it, so I used this theme to sell it. Later I found that the effect is quite good, which means we determine our core selling points. 》》》The continuation and development of hot products--Supply Chain

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