Knowledge payment is not called "knowledge social", but after the marketing that has flooded WeChat Moments, knowledge payment platforms have been very successful in the parallel model of "distribution + marketing". Trying to find the answer to the crazy "sinking the screen" of knowledge payment platforms, you might as well review the three familiar products: Internet celebrity e-commerce Pinduoduo, once popular live answering questions, and now popular game mini-programs

There are few knowledge and interpretations about the content operation of (e-commerce) platforms, so let’s sort out some of my experiences and share them with you.

Product stability actually means that the user data in all aspects is maintained on a relatively stable curve, that is, we occupy a stable market in this field. It is either a three-legged relationship, two companies are divided or one is dominant. Stability does not mean long-term placeholding, or in high grounds you cannot see or depressions you do not pay attention to, there are always some ambitious people who want to annex you.

#Laogao E-commerce Newsletter# [May 10th E-commerce Morning News Brief] 1. Jack Ma suddenly appeared at his alma mater, Hangzhou Normal University: Go in from the back door to listen; 2. Alibaba released a "charity financial report" with nearly 60,000 employees doing charity for 202,000 hours a year; 3. Liu Qiangdong: JD Logistics has no rival in the country, Pinduoduo has limited impact on JD.com; 4. Alibaba Cloud's latest valuation is 67 billion US dollars, and its revenue in 2024 is expected to be 28.5 billion US dollars; 5. Yu'ebao is planning to open up the second batch of monetary base access soon...

The express train is an important marketing method in Taobao operation. However, how to optimize the express train for different categories of products? This is also a great knowledge. How to cover everything and how to optimize it just right? The editor below has listed a few optimization points for you!