Focus on optimizing direct trains for different categories of products—[E-commerce training]

　　The express train is an important marketing method in Taobao operation. However, how to optimize the express train for different categories of products? This is also a great knowledge. How to cover everything and how to optimize it just right? The editor below has listed a few optimization points for you!

　　1. Standard Products

　　The characteristics of standard products are small keywords, similar styles, and large price competition. Standard products have clear attributes and specific models.

　　Based on the characteristics of the above standard products, the key directions of our optimization should be bypassed. First, there are few keywords, and the overall workload of optimization on keywords is low. At this time, there is no work except for optimization data and rankings for keywords; the second style is similar, and the standard products are basically the same, so differentiation should be made in the product quality, convenience, and difficulty in operation. We should make differentiation. Third, price competition, how to avoid price wars of the same model is what we need to find, but most cases cannot be avoided.

　　Therefore, based on the above summary, the focus of our standard products is not on how to optimize the data, but on the internal work of the product. Of course, the basic data of the direct train must be guaranteed. In this way, the flow will continue to increase while the internal work is improved.

　　2. Non-standard products

　　For non-standard products, if there are outstanding progress in optimizing data, its traffic will increase. Therefore, non-standard products pay more attention to data improvement in optimization. However, in the promotion period, you should also pay attention to the timing. The timing of preheating and pre-sale of non-standard products is particularly important.

　　The stage of increasing market traffic is the best time to optimize and improve non-standard products. According to the industry's growth data, the fastest increase rate is. At the same time, internal work also depends on the product effect and quality.

　　3. Low customer order price

　　Low customer unit price, low price, large traffic, the larger the crowd, the better (latest), and precisely optimize the crowd in the early stage. It also requires volume.

　　So this group of people is likely to be the largest.

　　4. High customer order price

　　Precise high consumption group (key points)

　　People with monthly consumption of 1,750+ have relatively good conversions for most high-priced products. The judgment on high customer orders is mainly about the optimization of crowd direction, customer service and evaluation of internal strength.

　　Many people are still afraid of buying high-order products. First, they are worried about product quality and second, they are worried about after-sales processing. Therefore, our customer service (pre-sales and after-sales service) plays a crucial role in this area. Not to mention the evaluation, high-priced products are often evaluated to guide buyers to inquire about customer service, so the evaluation effort is closely related to customer service. First, you are interested in the product, look at the reviews and deepen your product impression, and then ask customer service to place an order.

　　5. Profitable products

　　Introduce precise traffic and enlarge the crowd

　　Accurate crowd traffic does not allow you to limit the crowd, nor does it allow you to have the tags on the crowd.

　　This is not only restricted by the introduction of traffic, but also the urgency to optimize the traffic flow through the express train.

　　So in this type of population, I don’t just need to combine two tags, package the core population tags, and then do optimization in the later stage

　　This not only allows high-quality people to be screened through data comparison, but also expands the people, leaving the crowd without limitations.

　　6. Volume drainage products

　　Maximize the crowd and set the maximum crowd