Douyin wants to enter e-commerce: Will the road be smooth?
According to May 18, Douyin has quietly launched the store function recently, and users can shop directly at Douyin experts' stores. In fact, not only Douyin, but also Toutiao is also trying its own e-commerce platform and named it Fangxin Shopping. As a well-known short video platform in China, the Douyin platform has accumulated a lot of fans and users. Now I want to monetize fans quickly, so Douyin has begun to enter a profit model. But whether it is Toutiao or Douyin, if the information platform enters the e-commerce field, will the future be a blue ocean or will the prospect be slim? Domestic e-commerce platforms include Taobao and JD.com, and all the rising stars have died on the road.