How to check and determine "it is easy to cause confusion and misunderstanding of consumers"? A. Tmall will capture the target brand and product through manual inspection or systematic inspection; B. For abnormal data (including brands or products) captured by manual inspection or systematic inspection, it will be handed over to the public review to judge whether a specific brand or product constitutes confusion, and determine whether the brand or product constitutes confusion based on the final confusion judgment conclusion of the public review.

Alibaba held large-scale events such as meetings with senior executives and relatives, collective marriages, and Ali Planet concerts to celebrate this festival that has been passed down for 12 years. Under Jack Ma's witness, 102 pairs of Alibaba's newlyweds entered the marriage hall. Today is also the day when relatives and friends of Alibaba employees experience Alibaba's workplace at close range. A total of more than 5,000 relatives came to Alibaba Park to visit and experience the working environment of their relatives.

At this stage, IKEA will use the official website built by itself and rely on the logistics power of 19 IKEA shopping malls to gradually carry out batches in various regions. In the future, the possibility of cooperating with other mature e-commerce online shopping platforms is not ruled out. IKEA Food may also be sold through e-commerce platforms. At present, IKEA has launched e-commerce business in 13 overseas countries.

According to reports on May 5, changes to the relevant rules and implementation rules for selling counterfeit goods on Taobao have officially come into effect. It is understood that the new regulations are more stringent, and there are two major changes. First, it has added a situation of identification of "sellers selling counterfeit or pirated goods and serious circumstances", and included the act of deliberately blocking or smearing trademarks. Second, it has clarified the scope of Taobao's deletion of counterfeit and pirated goods, and the illegal goods or information deleted by sellers are "unable to escape".

This is an era of extremely rich information, and this is an era of redundancy. In the noisy communication ecosystem, it is difficult to reach accurate users without loss and quickly. Sellers can only rush and escape in the information quagmire until they die silently. Consumers don’t know you, so what else do you want to talk about marketing?

Every time I re-watch this story, I am conquered by the hidden details and the amazing and terrifying concurrent frequency in the actual development of the Internet today. But this topic is too many and too big. I'm afraid I can't finish talking about a book. Today I will only talk about one of them first.