Social e-commerce starts a new round of reshuffle of e-commerce

I can't play social networking, so why are you doing e-commerce?

This is an era of extremely rich information, and this is an era of redundancy. In the noisy communication ecosystem, it is difficult to reach accurate users without loss and quickly. Sellers can only rush and escape in the information quagmire until they die silently. Consumers don’t know you, so what else do you want to talk about marketing?

So now e-commerce and even the overall business trend are shifting from product centers to content centers, where content is the link between business and people, and content is social.

Why is it said that the 2016 Taobao conference should be community-oriented, content-oriented, and locally life-oriented? The essence is to allow e-commerce people to use the old hen, a social platform, to raise their own brand eggs by relying on high-quality content that is highly segmented and focused on fans.

Why did Laogao Crown Club hold this May regular meeting? It is to let everyone figure out the direction, determine the strategy, and replenish the food and grass before starting on the social e-commerce track.

Laogao Crown Club's regular meeting in May - Several keywords for "playing with social e-commerce"

Social e-commerce

Internet celebrity

Micro-commerce

Community

Mobile Internet

Store operation

Specifically, we will bring you these practical things at the May regular meeting:

1. Social e-commerce is full of fog. Alibaba waiter starts from the two parts of digital customer operations and seller private domains to help you clear the fog and recognize social e-commerce

In the Internet era, products are no longer sellers' personal belongings. Only by incorporating fans into the production and creation of products can unique and vital products be created. The ultimate goal of e-commerce and social interaction is to mobilize the enthusiasm of thousands of fans to participate and jointly create a vibrant and lively brand with fans. Without social interaction and fan linkage, your product is nothing more than a soulless zombie.

2. The effect of Internet celebrities + e-commerce is amazing. Shangzhuang.com and Meikong.com teach you all the best and bitterness of e-commerce internet celebrities.

The logic of business behavior is always to establish people's links, and simply selling goods is not the ultimate goal of business.

Internet celebrities, or shopping guides under the Internet ecosystem, do the work of linking business and people's relationships. Internet celebrities themselves do not produce value, but they occupy an important position in the logical chain of business because they master the links of relationships.

3. PC is dead, mobile is rising, discuss with you how to capture customers flowing to mobile terminals and how to do a good job in micro-e-commerce

There are three major trends in social e-commerce: micro-business, internet celebrities, and community. All of these need to be fine-tuned as customers transfer to mobile devices. In the era of fragmentation, only smaller, more beautiful and faster brands can survive. This is the crazy fan era, and you can only hold on to the fans to be a pig in the wind. Only by being close to mobile customers and sticking to fans can you survive by converting consumption. If you can’t do it well, you can only eat braised vegetables.

• Store operation drills, tell you the secrets of success in store operations from hot products, brands and performance

Before thinking about operation, ask yourself: Have you practiced internal skills well? Can we provide customers with high-quality products in every link? A good product is everything, this is more true than real gold. Don’t be fooled by any marketing method. We are not practicing wheel skills. Now is a crazy era of marketing. It’s right, but the premise of everything is good products. It’s because there are too many good products and consumers are blinded by the eyes that marketing needs to be promoted, rather than just starting to stop once marketing comes out. This logic must be clarified. If you are really fooled, don't blame me for not reminding you.

The e-commerce dividend period has passed. With the influx of competitors, the freshness of e-commerce has disappeared, the new middle class has emerged, consumer demand has been upgraded, and the e-commerce industry has entered a white-hot stage. Only e-commerce that has improved its strength in all aspects can survive and keep the cloud open and see the bright moon.

Controlling product quality first is the professional field of the merchant, we won’t say much; Wanzhan Marketing and Promotion second is the second, which everyone is exploring and researching.

Judging from the current trend, social e-commerce is an important direction worthy of e-commerce exploration. I believe that this May meeting of Laogao Crown Club - "Wand on Social E-commerce" will definitely help everyone better understand and play social e-commerce well, and stand out in the increasingly fierce competition for e-commerce.