#Laogao E-commerce Newsletter# [E-commerce Evening News on July 27] 1. JD.com Home: It will open ten cities in a row before the end of August; 2. Antarctic E-commerce: Authorized dealers open stores on the Pinduoduo platform; 3. Alipay logged in to a landmark tourist destination in San Francisco, US media: more popular than PayPal; 4. Amazon's second-quarter financial report revealed: one more Walmart than Alibaba; 5. Alibaba established a global cross-border e-commerce education alliance...
E-commerce newsletter:
1. Xiaofei, founder of Invincible Shopkeeper: WeChat is the only platform that can compare with Taobao to have a basic shopping environment
1.What is a mini program?
A mini program is a new open capability, and developers can quickly develop a mini program. Mini programs can be easily obtained and disseminated within WeChat, and at the same time have an excellent user experience.
2. Why are mini programs so popular? WeChat is the only platform that can compare with Taobao to have a basic shopping environment.
3. Shelf e-commerce: operation of goods, conversion rate. Social e-commerce: operator, fission rate.
4. What are the suitable small and medium-sized e-commerce programs? Fan fission; member management and refined marketing; acquisition of traffic at low cost. (Laogao E-commerce)
2. Li Wei, CEO of the Master Store: How to activate small and micro individuals to build sticky traffic
In response to the difficulties and challenges of new brands, Li Wei analyzed the methods of obtaining sticky traffic and operating sticky traffic, and talked about how to seize mental awareness, establish brand loyalty, and achieve rapid increase in brand voice!
Expert store ceo Li Wei: In this era, traffic has become very scarce. The habit formed by users is that I will go wherever I am cheap. If I expect this traffic to be retained, it will basically not have much effect. (Laogao E-commerce)
3. Antarctic E-commerce: Authorized dealers open stores on Pinduoduo platform
When Antarctic E-commerce responded to investors' questions about whether they have business dealings with Pinduoduo, Antarctic E-commerce said that Pinduoduo is one of the e-commerce platforms that the company cooperates with. The company's authorized dealers open stores on the Pinduoduo platform to sell authorized brands and categories of products. (Securities Times·e Company)
4. JD Home Delivery: It will open ten cities in a row before the end of August
36Kr News, recently, JD.com announced that it will open ten cities in Guiyang, Nanning, Jiaxing, Jinan, Yangzhou, Zhenjiang, Nantong, Xiangtan, Huizhou and Taiyuan before the end of August, with a new population of more than 60 million. It is reported that within this year, the number of cities covered by JD.com will increase to 55, covering all first- and second-tier cities, and selectively covering third- and fourth-tier cities. (36Kr)
Internet Information
5. Alipay logs into San Francisco landmark tourist destination, US media: More popular than PayPal
US media said that Alipay and San Francisco PIER 39 (Fisherman's Wharf) announced a cooperation to create a seamless payment experience for Chinese tourists. Currently, Alipay is more popular than PayPal or ApplePay, and Chinese tourists spend much more money in San Francisco than tourists from other countries. Therefore, it is a wise choice for most businesses with PIER 39 to accept Alipay. (Reference message)
6. Amazon executives interpret financial report: Recruitment decreases in the first half of the year, but not long-term trend
Amazon CFO Olsaveski said many of Amazon's growth areas are driven by the flow of people within the company. There are many variations in the number of technicians. Therefore, external recruitment has decreased in the first half of this year. "We don't think that this is necessarily a long-term trend, but it does create a lot of operational efficiency and we will redesign and evaluate where we still need to add people." (Tencent)
7. State Post Bureau: Focus on promoting the coordinated development of e-commerce and express logistics
36Kr News, recently, the State Post Bureau held a corporate symposium on implementing the "Opinions of the General Office of the State Council on Promoting the Coordinated Development of E-commerce and Express Logistics". Liu Jun, deputy director of the State Post Bureau, pointed out that we must strive to promote the coordinated development of e-commerce and express logistics. In the next step, the industry needs to fill in three core shortcomings such as terminal delivery, vehicle passage, and green development. (36Kr)
Cross-border e-commerce
8. Amazon's second-quarter financial report reveals: One more Walmart than Alibaba
During the US stock financial report season, another giant delivered a second-quarter report card - Amazon, the world's largest online retailer and one of the five US technology giants "FAANG", released its second-quarter financial report for the 2018 fiscal year in the early morning of Friday (July 27).
Unlike Facebook, another partner of "FAANG", which also just released its financial report, Amazon's important indicators in Q2 financial report were particularly impressive. Its quarterly net profit increased by nearly 12 times compared with the same period last year, and its earnings per share was more than twice as high as Wall Street's expectations. Futu Information learned that as of 8 p.m. Eastern Time on July 26, Amazon rose 3.24% after the market to $1,866.5. (Tencent Technology)
9. Alibaba established a global cross-border e-commerce education alliance
Alibaba Business School announced the establishment of the "Global Cross-border E-commerce Education Alliance with well-known universities and training institutions at home and abroad to help China, ASEAN countries and other Alibaba key overseas markets cultivate e-commerce talents with a global vision. The alliance aims to popularize cross-border e-commerce awareness and innovative entrepreneurship through education and training, enhance young people and small and medium-sized enterprises' ability to participate in competition in the global trade market, and promote the development of inclusive trade. (China News Service)
10. NetEase Koala and smart beauty brand iluminage
July 27th news, yesterday, NetEase Koala reached a strategic cooperation with the well-known Israeli smart beauty brand iluminage. Through this cooperation, products under the iluminage brand, including laser skin rejuvenation beauty instruments, color light RF series hair removal instruments, and color light RF convenient hair removal instruments, will gradually enter the Chinese market through NetEase Koala, and the two parties will carry out deeper cooperation at the marketing level in the future. (Yibang Power News)
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