Is the rapid rise of new products because of old customers? That's right, that's what he did-

　　The term old customer is the most familiar stranger to every shopkeeper. Although everyone knows the importance of old customers, few can persist. Some of them do not know how to maintain old customers and how to do member marketing. Next, let’s talk about how shopkeepers build their own fan system—

　　1. Absorbing powder

　　It is not a matter of overnight development to establish a fan system, but as long as we do it seriously and persist, and not compare with the most popular internet celebrities, at least we can start one step ahead of others when it comes to the new model.

　　Many shopkeepers believe that only those who have purchased it in my store are called old customers. This is a wrong perception: those who have purchased it can be called members, but as long as customers who come to our store we should understand it as old customers. Let’s talk about some points of attracting fans below.

　　A. Pre-sales

　　1. Store style: When a buyer enters our store, he is attracted by the main picture of our product. If the customer is dissatisfied with the store, he will lose it. I don’t know how long it will take to come in again. Therefore, in addition to the product itself, the storefront of our store should also attract users and give users a unique and unique feeling. When we are not familiar with our store products, people often make judgments based on their first impressions, so the decoration of the store must form a unified style and tone with the product.

　　2. Wangwang Style: I believe that many people often see some stores with many customer service when shopping on Taobao, and the customer service names are relatively unified. I remember one time I bought basketball online. The name given by the customer service of that store was very interesting: 'Pet', 'Shark', etc. For a person who loves basketball, he will undoubtedly have a good impression of this store and it is not easy to forget it.

　　B. On sale

　　1. Chat style: As a qualified customer service, you must have real-time adaptability and must clearly know the product population. As the real case mentioned above, when I was buying basketball, I chatted with the store customer service. The customer service rarely talked about prices or products. First, I talked to me about the recent football match, then about the stars I liked, and finally placed an order without realizing it. I felt very happy because I found someone who likes basketball like me.

　　2. Delivery reminder: Are there any orders placed in the morning and those who come to urge orders at 2 pm? It must have been encountered by every shopkeeper! The buyer wishes to get the product that he has just placed an order immediately. For those who ship their own goods, you can fill in the express order number and click on the delivery. At this time, the buyer can just log in to Taobao to receive a reminder for delivery; in addition, sellers with better conditions can also inform the buyer that the goods have been shipped by text messages.

　　This allows buyers to receive messages on their own initiative and notify them in a funny way, which improves the buyer's shopping experience and enhances the buyer's favorability to the store.

　　C. After-sales service

　　1. Reminder for arrival: Don’t underestimate a few small text messages. Sometimes buyers will forget what products they have bought. Especially when the product arrives locally, you can use text messages to notify the other party, "The product arrives today, keep the phone open~ (It is recommended to use funny words)". At this time, the buyer may feel a little touch and surprise. Perhaps because of these small text message services, the buyer will quickly give the shopkeepers a five-star praise!

　　2. Re-visit during use: The buyer has signed for the product for several days. At this time, you can return to the product in Wangwang or telephone form to inquire about the effect of the product use and listen to the other party’s opinions. This will not only make buyers feel that we are serving seriously, but also make them trust our products more.

　　D. Wangwang grouping

　　1. For those who have purchased different products or consulted products, it is recommended to actively add the other party as a friend. Next time, you can do targeted and precise marketing.

　　E. Membership system

　　1. Membership card: In the past, many people complained that only 4 diamonds could be used to set up a membership card, ~~~~(>_<)~~~~, but now there is no need to complain anymore. New stores can set up a membership card: you can set it in "Juxingtai>Member Operation", as shown in the figure below ↓↓↓

　　After setting up, the store members will prompt "There is a membership card that can be collected" when they enter the "Taobao Mobile>Message Box", which greatly increases the number of people who receive the card, and gives our old customers another channel to enter the store.

　　2. Raising powder

　　When we start to build fans, we also need to carry out daily maintenance instead of being popular, otherwise it will not be effective. Being an old customer requires constantly improving the customer's adhesion and not letting him forget our store.

　　1. Holiday care: Send text messages to old customers with high levels of activity during festivals (don’t do marketing);

　　2. Daily care: If the weather changes or any hot topics are available, you can also send text messages to active old customers;

　　3. Low-price limited-time promotion interactive activities: Use some low-price activities to stimulate old customers appropriately. Never let old customers remember you but forget what you do;

　　4. Weitao: Frequently post some real-time hot topics and gossip news, so that old customers can open Taobao and get used to entering Weitao (don’t post product promotions every day).

　　III. Marketing

　　We have spent a lot of time and energy to attract and maintain our fans, and now it is time to let our fans help us!

　　1. Activity: Each activity has pit output and activity pit ranking. If our baby does not perform well at the beginning, then our baby's activity ranking will become lower and lower until it is flooded! So after the event starts, we can guide old customers to purchase on the event page. The purchasing weight of old customers is relatively high, so that our activity's pit ranking will be higher (a routine for wireless: the more you are in front, the greater the traffic).

　　2. New product: I just launched a new product, and it is very difficult to quickly break through the siege. I can make the basic sales of the product through old customers and combine it with other promotions. This way, a new product can be quickly made! If you have many fans, you can make a new product by yourself through old customers (refer to Internet celebrity stores).

　　3. Precision marketing: We mentioned earlier that we are grouping people separately, so that we can do targeted marketing. For example, if one of my groups buys a striped T-shirt, then I can recommend striped products for this group, so that the conversion is relatively high, rather than recommending all products, which will make our efficiency very, very low.

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