8 core elements that allow babies to rank high even with low sales

　　There are many factors that affect the ranking of babies, and for different categories, the important weight factors are different, and even this weight factor will change at different time periods. But there is one factor, as an important indicator to measure baby's popularity and market popularity, its importance has always been low, that is, sales.

　　However, don’t be brought into the ditch. Sales volume is definitely not the only factor. Even in some categories, the weight of sales volume is not as high as expected. Because you often find that your competitors have less sales than you, but their ranking is higher than you. Even if they have less sales and higher prices, their ranking will be ahead of you. To solve this problem, first understand the following two facts:

　　Sales volume cannot be the only factor - otherwise you will find that for new products, small sellers, and products with high average customer price, this is an unfair, because their sales volume is definitely not as good as old products, big sellers, and products with low average customer price.

　　The sales generated by entering stores from different channels on search weighting cannot have the same impact - otherwise, everyone can lose money first to see who can lose money, either find a partner with Taoke or make a bus to make the sales first, and then talk about it. Then Taobao became a capital game, and whoever has money is good.

　　So, how can we rank high even if we have low sales? Here, I have prepared 8 core elements for you. Of course, it does not mean that as long as you do some of them, you will be better, but you have more opportunities.

　　The higher your conversion rate in the same channel, the better your search performance will be

　　Note that I have specifically emphasized here: the higher your conversion rate through the same channel , the better your search performance will be. This is equivalent to adding points to your search performance through performance from other channels.

　　Let’s take the most commonly used direct traffic as an example. If your direct traffic conversion rate is higher than the industry average, then search engines will think that your product should be good. Since it is a good product, I recommend it, so this is a plus point.

　　Note that it must be the same channel, but not the same channel, there is no representation. You can see this indicator from the business consultant - traffic function module.

　　The longer the store stays, the more opportunities it will be

　　The longer you stay in your store, the better your customers' stickiness is. This is in line with Jack Ma's idea: let consumers regard shopping on Taobao as a leisurely pleasure. The longer they stay on Taobao, the greater the possibility of conversion. So, if you can keep consumers in your store for as long as possible through tonal store design and detailed page design, write stories, associate sales, and interesting event design. Then you will give search engines a very good impression and thus give you more opportunities.

　　The newer the baby, the more opportunities there are

　　This is determined by Taobao's new product. The newer your product is, the fewer the same model, the more opportunities you will be given, because at this time, it will not be able to judge whether you are popular in the market for the time being, so I will give you more opportunities. So what are the standards for Taobao search engines to determine whether it is a new product? There are four main ones: title, first picture, details page, and important attributes, so when you optimize, you also optimize from these points.

　　And the key here is: the first picture and the title. After you write the title and make the first picture, search in the search box on Taobao. The fewer babies appear, the better.

　　The rankings you get when your store is at a high level during the new product period

　　The store level restricts the ceiling of your free organic search traffic. When other conditions remain unchanged or there is no difference, the higher the store level, the more opportunities you can get, especially new products (because new products are supported by natural search traffic).

　　This is mainly reflected in two aspects: one is hierarchical qualitative change, and the other is hierarchical quantitative change. Among them, quantitative change refers to the rise or decrease of your ranking within the same level. Because this is dynamic, it is impossible that your daily ranking changes will affect your ranking. Under the continuous trend of change, your ranking will be affected.

　　A better understanding of qualitative change is when you jump from one level to another. At this time, your natural search traffic changes like this: in the first few days, your traffic will drop slightly because you enter a new competitive circle, and then there will be a significant increase compared to the original one. Especially when you change from the second to third level, from the fifth to sixth level, this growth trend is more obvious.

　　The fiercely competitive category will be ranked first when it is close to being removed

　　Why do we talk about the fiercely competitive category separately? Because for the factor of removal time, the weight has become lower and lower under the trend of personalized search. But low weight does not mean there is no, especially for large categories with fierce competition.

　　We all know that new products will receive search weight support. This kind of support will be achieved through two channels: one is keyword search, and the other is the time to remove the shelves. Because there are many treasures in the large categories with fierce competition, but the display resources are limited, for fairness, there are some new products that are likely to match the display opportunities by removing the time weights when searching for some keywords. The closer it is to the time to take off the shelves, the higher the rankings are. So, sometimes, on the first page of Taobao’s search results, we saw some new products with low reputation in stores, with very few sales, but the ranking was very high, largely because this baby should be removed from the shelves.

　　The inspiration for our operation is that for major categories, it is still necessary for us to optimize the time of removal, especially in the new product period, which has a relatively obvious effect.

　　The more your new product label matches your store label, the more opportunities you have, the more

　　Now Taobao is focusing on personalized search and small but beautiful , so the chances of these keywords being mentioned are getting higher and higher. Therefore, if your new product wants to get a good ranking position and get more display under the premise of very little sales, there is a basic premise: the label of your new product must match your store label.

　　I won’t talk about the store’s label here. Its formation is related to multiple factors. I will just briefly talk to you in order of importance: the purchase weight is the highest, the purchase weight is the second, the collection weight is the second, the browsing weight is the weight, and the product itself attributes are the label formed.

　　The formation of new product labels mainly depends on two factors. The first is whether the price, important attributes and other factors match the store label when you launch a new product. For example, the stores sell at low-end prices. If your new baby is at high-end prices, it is a mismatch; the original products in the store are in Korean style, and then the new ones are in European and American style, it is a mismatch. In the event of mismatch, there are fewer opportunities to get. (Original author of this article: Meditation Luohan, please keep it when reprinting

　　On the other hand, if new products are purchased by old customers, the weight of this personalized label will be very high and will be marked very quickly. Therefore, it is best for you to have a clear old customer marketing plan when operating. When you are launching new products, you can break through old customer marketing. This will have a very obvious effect on strengthening personalized search tags.

　　The better the collection and purchase indicators, the better your ranking will be

　　The collection and purchase indicators are mainly very important in the first week. The better you do these two indicators in the first week, the better your ranking will be. Therefore, you can check the average value of your category collection and purchases in the industry market. If your two values ​​can be higher than the average level, then your ranking will be very good. Even if your sales volume is not high, you can still get a very good ranking.

　　The higher the average customer price you can create, the more opportunities there will be

　　In the case of equal opportunities, the higher the average customer price you can create, the easier it is to get the favor of search engines. This is normal. For example, if there are also 1,000 opportunities, product A can generate 2,000 sales; product B can generate 4,000 sales. Then, it is obvious that product B can get more preferences from search engines.

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