Old movies are like wine, and they are always worth going back and savoring after a while.
There is one movie that is especially true for Internet people, and that is the "The Matrix" trilogy.
Every time I re-watch this story, I am conquered by the hidden details and the amazing and terrifying concurrent frequency in the actual development of the Internet today. But this topic is too many and too big. I'm afraid I can't finish talking about a book. Today I will only talk about one of them first.
The Matrix Revolutions is the name of "The Matrix Revolutions" and the Matrix Revolution. It tells about how humans use their own power to form shock waves, triggering a civilized revolution that rewrites history.
In the film, Keanu Reeves plays the savior Neo, who overloads multiple energy sources, causes the matrix logic foundation of the entire virtual world to be lost balance, thus breaking through the binding of artificial intelligence to people.
I call this power the potential energy of humans in the virtual world. That year, this potential energy seemed to exist only in science fiction movies, but now the Internet industry is truly using this potential energy to innovate, iterate, and even industrial revolution.
Recently, we have all discovered that live broadcasts have become popular at once, both at home and abroad. There are also praises and worrying, but no matter what, live streaming suddenly became an extremely important force in Internet social networking.
Today I will come to the third "hot product" of Bayi Technology: always broadcast. Let everyone see how YiBan uses "human potential energy" to overload, form shock waves, and even prepare to trigger a matrix revolution.
Very sci-fi, right? The Internet is so fun
[Pulse: Technical support is the key channel]
Zuckerberg analyzed that five years ago, the most common content on Facebook was text, while today the most common ones were pictures and other visual content. In another five years, videos will dominate, and then it may be virtual reality and augmented reality.
It is not difficult to see from this that the video content will gradually occupy a major position in the following social sharing. This trend is becoming more and more obvious now. It can be seen from the explosive growth of various live broadcast platforms and the fact that video anchors have begun to become an indispensable force in the entertainment industry that real-time social interaction based on video content has begun to firmly control the latest and hottest traffic entrances.
But in the entire blowout industry, YiBo still maintains the highest industry expectations. What is it relying on? I think the first thing is the strong technical background and operational support behind YiBi.
No matter how good the creativity and entrance is, it cannot be maintained for a long time without strong technical support and operational guarantees, especially in industries such as mobile video live broadcast with high-tech and operational thresholds.
Zhibo is the third "hot" product under Yipin Technology, the first two are Miaopai and Xiaokaxiu. It is not difficult for us to guess the technological strength behind these two products from the popularity and operational difficulty. In fact, as early as 2011, Yi Technology launched Vitamio, a video technology team accumulated by CEO Han Kun founded Kuliu, and launched the all-round multimedia framework Vitamio, a video technology service solution. Up to now, more than 20,000 video applications around the world have used Vitamio, covering more than 500 million users.
Teams starting with technical solutions often have the best product support capabilities. After 2013, Yi Technology successively launched the products "Miaopai" and "Xiaokaxiu" that caused the explosion in the short video industry. These two products have more than one million videos uploaded daily and have more than 1.6 billion videos played daily. Technical support is a prerequisite for ensuring the stable operation of the product and not being destroyed by astronomical usage.
The channel guarantee of technology pulse locking is also a prerequisite for how a product guides strong potential energy.
[Social: People are a well-known source of energy in this era]
Why do I believe that live broadcast can trigger a matrix revolution?
The most fundamental reason is that I believe that the essence of the Internet is "enable because of connection." Through the Internet, we gathered the originally scattered you and me into a whole, an energy field that could generate countless interactive imaginations. This is a well-known energy source in this era. Whoever masters the energy of "people" will have the future.
The best place to provide energy is the social network platform.
Since Weibo led the D round of investment in Yi Technology at the end of last year, Yi Technology has become Weibo's exclusive exclusive strategic partner in video services. Then the two parties continued to make amazing in-depth cooperation, and Miaopai became Weibo's exclusive short video service provider, with Weibo and Miaopai's user relationship and interactive data completely shared. The hundreds of millions of users on Weibo have become powerful batteries for Miaopai content and traffic in minutes. Weibo-based social network empowerment is inexhaustible. Not only does it not have the risk of the craze fading away, it can also easily trigger a traffic wave through various empowerment methods. Various statistics show that Miaopai has become a well-known short video content production and distribution platform in China, which shows that what I said is not false.
On the basis of Miaopai, YiBi has established a deeper and more interactive link relationship with Weibo. It is reported that the Weibo client will write the live broadcast as "live broadcast" and add core functional options. And you can import the friend relationship on Weibo into the live broadcast. If the person you follow is performing live broadcast, the user interface will be presented at the top. This makes the social attributes of YiBroadcasting stronger and the user stickiness will be greater. After the user's usage habits are created, countless new live broadcasting methods are likely to automatically generate and cause traffic detonation - and all of this is the energy of live broadcasting.
In addition to Weibo, YiBi will also be able to form an entrance in independent brand applications, the core functional area of Miapai and the popular keys of Xiaokaxiu, resulting in the first main: the social communication volume of Weibo, the three auxiliary: the traffic mutual promotion of the three major popular applications of technology, and the empowerment system formed by the joint efforts. Of course, it is conceivable how strong the traffic siphon effect is.
【FANS: Fan effect is the best traffic aggregator】
With almost endless traffic sources, it is certainly the best column for a media-attribute network platform. But this is not enough. It also requires an effective way to aggregate human potential energy to form releasing and backlash. Only when you move can you be active, gather more users and break the industry traditions.
The best way to aggregate and effectively release human potential energy is to be a fan effect.
Why has Internet celebrities gradually become an Internet model that every Internet person must study, analyze and understand from an entertainment phenomenon? It is that behind it is the new Internet law that people empower individually through social networks. Only by understanding this rule can you understand the future of the Internet.
One of the unique resources of YiBroadcasting is the fan empowerment brought by entertainment stars. So far, more than 2,000 stars and big Vs have entered the three major platforms of Yishi Technology, which can be said to occupy most of the entertainment industry. The top 10 stars in Yi Technology have more than 800 million fans on Weibo, and all celebrity fans have accumulated 2 billion. There are also more than 10,000 media outlets, including: United Nations, CCTV News, People's Daily, Xinhua News Agency, People's Daily and other mainstream media.
The fan aggregation effect and fan activity brought by these stars, big Vs, media and emerging self-media will become the most important way of empowering broadcasts. These star ports with high cohesion and driving effects can effectively gather the huge scattered populations into high-frequency and high-energy energy beams, constantly refreshing the usage records of mobile video products.
After a certain amount of quantitative change accumulation, the mobile Internet live broadcast platform represented by YiBi Lock will likely become the norm in life. It is actually not unimaginable that live streaming has changed from an entertainment method and a social method to a lifestyle or even values.
【Conclusion】
A while ago, I conducted an inspection in Southern Europe and found that online live broadcasts in Greece, Spain and other countries are very popular. From celebrities to ordinary people, everything is live broadcast! The head of state can be found at meetings, backstage of concerts, school classes, and birds in the woods at any time. Even the otaku stares at the camera and becomes dull and wants to broadcast it live once when he is bored.
At that time, I thought, what would happen if this trend became popular in China, which has 1.3 billion mobile phone users? We have so many topics, so diverse cultures, and such versatile netizens. If live streaming becomes a living habit, what a drastic change would it cause. I thought about it and then found that I didn’t dare to continue thinking about it.
That's why I'm writing this article. The success of a platform does not seem to be important, but it can serve as an entrance. If it can successfully divert and impact the infinitely powerful potential energy of a person, it is very likely to subvert a life or create a period of history - this is what I said, the matrix revolution.
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