A review of recent changes in Tmall’s rules: changing investment rules such as clothing, beauty and makeup, and upgrading the sampling standards...

[Tmall customization only replace but not repair service specification]
Effective time: 2016/5/21
products with the "Tmall customization" logo will be added to the service specifications that only repair and not care.
View details: Click to learn more》》》

[Changes on the sampling specifications of high-pressure cleaning machines]
Effective time: 2016/5/18
Tmall will formulate special sampling behavior specifications for high-pressure cleaning machines in auto parts products.
View details: Click to learn more》》》

[Changes on Tmall luggage quality inspection specifications]
Effective time: 2016/5/17
design changes are a lot. Please click the link to read the full text
details: Click to learn more》》》》

[New Tmall Education and Training Industry Standards]
Effective Date: 2016/5/17
Scope:
This specification stipulates the release specifications and standards for products under the first-level education and training category.
This standard applies to all products for the first-level education and training category.
View details: Click to learn more》》》

[Tmall terminates brand rules change]
Effective time: 2016/5/16
Main changes:
1. Tmall uses specific methods to determine that the brand constitutes a counterfeit or easily leads to confusion and misunderstanding of other people's trademarks, product names, packaging and decorations, company names, product quality marks, etc. or is likely to cause confusion or misunderstanding of consumers.
2. How to check and determine if it is "it is easy to cause confusion and misunderstanding of consumers"? A. Tmall will capture the target brand and product through manual inspection or systematic inspection; B. For abnormal data (including brands or products) captured by manual inspection or systematic inspection, it will be handed over to the public review to judge whether a specific brand or product constitutes confusion, and determine whether the brand or product constitutes confusion based on the final confusion judgment conclusion of the public review.
3. How to disclose information and how the merchant appeals? If the merchant believes that Tmall’s judgment is incorrect, the merchant can provide Tmall with complaint certificates to appeal.
View details: Click to learn more》》》

[Tmall Home Textile & Tmall Summer Cool Product Industry Standard Change]
Effective Date: 2016/5/16
Main Change Content:
1. The product title shall not contain any text or symbols that are not related to the real information of the product
2. The main picture must be published in the following order: First picture: Front full picture, scene-based background or white background, the picture must not be spliced, watermarks or borders shall not appear, and promotions, exaggerated descriptions and other text descriptions shall not be included. The text description includes but is not limited to flash sale, limited time discount, free shipping.
The second picture: Front full picture must be a clear white background, and logos and texts shall not appear on the picture
3. Specifications for the product introduction of silk, down, and feather bedding:
A. Regulations on detailed filler standards
B. Regulations on the use of product title keywords
C. Regulations on the description of product selling points
4. The product logo must comply with GB 5296.4-2012 "Instructions for Use of Consumer Products Part 4: Textiles and Clothing" Requirements
5. Tmall will conduct random inspections of home textile products sold from time to time, and the random inspection content is consistent with Tmall's investment standards.
View details: Click to learn more》》》

[Change of Tmall Investment Promotion Rules]
Change time: 2016/5/16
Main changes content:
1. The investment in clothing, shoes, luggage, sports outdoor categories has been cancelled. The restrictions on "the establishment of a store company for two years or more in accordance with the law" will be cancelled. The restrictions on "the transfer of trademark registration certificates in the past two years" will be cancelled
. 2. The restrictions on "the transfer of trademark registration certificates in the past two years" will be cancelled.
3. In the jewelry category, companies that open stores in jewelry/popular jewelry/fashion jewelry must have general taxpayer qualifications, and specialty stores will not invest in the business for the time being; amber and beeswax products are open for investment.
4. The general categories of automobiles and accessories will cancel the restrictions on "the company that opens a store is established for one year or more in accordance with the law"
5. Merchants in commercial/office furniture, residential furniture category flagship stores and specialty stores must also meet: the registered capital of the store company must be more than RMB 1 million (including RMB 1 million)
6. Merchants who apply for bedding, home fabrics, and home accessories categories must have a registered capital of more than RMB 1 million (including RMB 1 million)
7. Home decoration, furniture, and home textiles cancel multiple subcategories self-recommended brands need to provide trademark registration certificates that have not been transferred within the past year.
8. Design, construction and decoration, partial decoration (single installation), supervision, and operating logistics and distribution services must provide 39 related trademarks, store-type flagship stores that require construction grade certificates and increase the registered capital requirements to 500,000-5 million.
View details: Click to learn more》》》

[Tmall's decision on the identification and punishment rules for inconsistent description]
Effective time: 2016/5/10
Main changes:
1. Add the requirement that the filler described or marked product is fiber content.
2. Increase the deviation of down clothing content and the deviation of down content is <-3%
3. The deviation of down filling or the quality of the filling is <-5%.
View details: Click to learn more》》》

[Changes on mobile phone number/package/value-added business investment standards]
Effective time: 2016/5/6
Main changes:
1. Merchant investment authorization letter is changed to "acquire the "Online Sales and Real-Name Authorization Letter" that requires "acquire the authorization and certification of the corresponding provincial and above operators"
2. Specialty stores and specialty stores are not available for
the time being to view the investment details: Click to learn more"》》》

Author: iTianxia Online Business Editor: Bai Lei Source: iTianxia Online Business