November 12th E-commerce Evening News

　　#Laogao E-commerce News# [November 12 E-commerce Evening News Brief] Cainiao: More than 200 million people participated in Tmall Double 11 green consumption, green recycling, etc.; Vipshop 11.11 special sale carnival half-time record: order volume exceeded 20 million orders; Guangdong Province's Double 11 transaction amount increased by 31.9 billion yuan year-on-year; State Post Bureau: Double 11 express business volume hits a new high Express delivery time limit in some regions may be delayed; Pinduoduo responded to the "risk of account stolen by bargaining activities": do not steal accounts, defend information security...

　　E-commerce newsletter

　　1. Rookie: More than 200 million people participated in Tmall Double 11 green consumption, green recycling, etc.

　　On November 12, according to Cainiao Network, as of November 11, more than 200 million people participated in the "Green Double 11" in various forms, including environmental protection actions such as green consumption and green logistics, and more than 20 million people joined as "green partners".

　　In addition, during Tmall Double 11 in 2019, Cainiao electronic noodle sheets will help the industry reduce more than 5 billion pieces of paper, and the intelligent packing algorithm can reduce the use of packaging materials by an average of 15%. Express companies invest more than 8 million environmentally friendly packaging bags every day, and 20,000 new energy logistics vehicles are also on the road.

　　It is understood that on November 20, Cainiao will also jointly launch the "National Carton Recycling Day" with YTO, ZTO, Shentong, Yunda, Best, etc., to set up centralized recycling points in some communities in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and advocate "one person to recycle one carton", to arouse the environmental awareness of more people, and to receive goods in green and harvest green together. (Europe)

　　2. Three Squirrels Double 11's omni-channel sales reached 1.049 billion yuan, a year-on-year increase of 53.81%.

　　According to the Double 11 report released by Three Squirrels on its official Weibo account, the sales of Three Squirrels on "Double Eleven" reached 1.049 billion yuan in all channels, a year-on-year increase of 53.81%. The cumulative sales of online channels exceeded 923 million yuan, breaking the sales record of China's food industry. The cumulative sales of offline channels exceeded 126 million yuan, a year-on-year increase of 226%.

　　According to data from Tmall’s official platform, Three Squirrels spent 19 minutes and 23 seconds to exceed 100 million yuan, ranking first in the Tmall online casual snack industry trading index. A relevant person in charge of Three Squirrels said that the company will take this year's "Double Eleven" as a node to officially embark on the second journey of rapid development, becoming the first independent brand in the Taobao series to achieve continuous growth after the cessation of growth. (E-commerce News)

　　3. Vipshop 11.11 special sale carnival half-time record: order volume exceeds 20 million orders

　　On November 12, Vipshop's 11.11 Special Sale Carnival announced its half-time record: as of 12 noon on the 12th, the order volume exceeded 20 million orders. Among the 11 major categories sold by Vipshop brand, clothing and wear products maintain their main position, among which down jackets, women's boots, coats, sweaters and other seasonal clothing have become celebrity categories. At present, Vipshop's 11.11 special sale carnival is still in progress, with tens of millions of brands, and ultra-low discounts will last until 9:59 am on November 14. (Europe)

　　4. Alibaba Wu Minzhi: The online service start rate of Double 11 has reached 99.9%

　　On November 12, Wu Minzhi, partner and chief client of Alibaba Group, revealed that during Tmall Double 11 in 2019, the online service reception rate reached 99.9% and the hotline service reception rate reached 99.8%. At the same time, the customer service robot provides 300 million online consultation conversations throughout the day, with a resolution rate of 70%, and the transaction volume of inquiries reached 11.3 billion. (E-commerce News)

　　5. Guangdong Province's Double 11 transaction amount increased by 26% year-on-year

　　According to Tmall data, the transaction amount in Guangdong Province exceeded 31.9 billion yuan on the day of Tmall Double 11 in 2019, an increase of 26% year-on-year, ranking first in the purchase amount of provinces, cities and districts in the country. Among them, Guangzhou's consumption of 8.07 billion yuan ranked first in the province, and Shenzhen's consumption of 7.92 billion yuan ranked second in the province. (Global Network)

　　Internet Information

　　6. Gree Double 11's sales across the entire network exceeded 4.1 billion yuan to achieve six consecutive championships on Tmall platform

　　On November 12, Gree Electric Appliances released a Double 11 report showing that on November 11, Gree Electric Appliances' sales exceeded 4.1 billion yuan in all categories, with sales increasing by 200% year-on-year; sales of third-party platforms in the air conditioning category exceeded 3.64 billion yuan, with sales increasing by 178% year-on-year, with sales leading the entire network. Gree Air Conditioner has also become the sixth consecutive sales champion in the air conditioning industry on Tmall platform. (36kr)

　　7. State Post Bureau: Double 11 express delivery business volume hits a new high. Express delivery time limit may be delayed in some areas

　　On November 12, a reminder released by the State Post Bureau today stated that due to the centralized e-commerce promotion activities, the express delivery business volume hit a record high on the 11th. Currently, the top 5 cities in daily express delivery volume are: Guangzhou, Jinhua (Yiwu), Shanghai, Shenzhen, and Hangzhou. The top 5 cities in daily delivery express delivery are: Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu. The State Post Bureau predicts that the time limit for express delivery in the above areas may be extended. It is understood that on the 11th, postal and express delivery companies collected 535 million express parcels. (Yunzhang Finance)

　　8. Pinduoduo responds to the "risk of account stolen when depositing accounts in bargaining activities": do not steal accounts, defend information security

　　On November 12, in response to the online rumor that "users participating in Pinduoduo bargaining activities have the risk of account being stolen", the official rumor-debunking platform of Pinduoduo Weibo stated that Pinduoduo has always been committed to defending information security through security protection technology, only sending red envelopes and not stealing accounts. (Pilot Daily)

　　9. Intime Department Store's sales increased by 24.2% during Double 11

　　On November 12, Yintai Department Store announced its Double 11 report today, showing that from November 1 to November 11, Yintai's overall sales increased by 24.2%, Wulin Yintai's main store sales increased by 30.8%, and Miaojie transaction orders were 7.5 times that of last year. It is understood that during this year's Double 11, Intime built 10 digital store warehouses in Hangzhou, Hefei, Xi'an and other places, among which Hangzhou Wulin Intime also covered 5G network. (Yibang Power)

　　Cross-border e-commerce

　　10. Amazon's "Overseas Shopping Festival" Double 11 sales doubled year-on-year

　　On November 12, Amazon China released the latest data of Amazon's 6th "Overseas Shopping Festival" showing that during the Double 11 promotion, Amazon's overseas shopping sales and sales doubled year-on-year. The rankings of Amazon's overseas shopping stores that are most popular among Chinese consumers are: the United States, Germany, the United Kingdom, and Japan. It is understood that starting from November 13, "Black Friday", "Cyber ​​Shopping Monday" and the global shopping carnival will take over Amazon's "Overseas Shopping Festival" and launch a "Peak Six Days" shopping event from November 28 to December 3. (China Consumer Network)

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