#Laogao E-commerce Newsletter# [E-commerce Evening News on September 10]

      Evening News: Douyin E-commerce revised the "Rules for Adding Products by E-commerce Creators"; JD.com joined hands with Pu'er City to launch the "Chinese Specialty Pu'er Pavilion"; Meituan disclosed the "estimated arrival time" algorithm rules for takeaway delivery; Eggshell Apartment affiliated companies were forced to enforce more than 140 million yuan; Amazon India opened the 7th distribution center in Haryana...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin E-commerce revised the "Rules for Adding Products by E-commerce Creators"

      According to September 10, Douyin E-commerce recently issued a public notice to revise the "Rules for Adding Products by E-commerce Creators", which mainly regulates the behavior of new creators when adding products. Among them, the information on product selling points, recommendations, titles and other information published by creators shall not contain false propaganda terms; absolute terms shall not be used; consumers shall not be induced to trade privately; content with similar meanings such as "official", "authorized", "monopoly" shall not be used. It is understood that this rule is expected to be released and implemented on September 21. (E-commerce News)

2. Tmall affiliated companies were fined RMB 200,000 for false advertising

      On September 10, Qichacha information showed that Jiaxing Haochao E-commerce Co., Ltd. was administratively punished for false propaganda. The decision document number was Jiajing Municipal Supervision Punishment No. [2021] No. 86, with the penalty result being a fine of RMB 200,000. The penalty unit was the Economic Development Zone Branch of the Jiaxing Municipal Market Supervision Administration. Jiaxing Haochao E-Commerce Co., Ltd. was established in December 2017. The legal representative is Qi Yu, with a registered capital of RMB 40 million. The business scope includes: Internet sales of publications; Internet sales of food; retail sales of publications, etc., and is 100% controlled by Zhejiang Tmall Technology Co., Ltd. (E-commerce News)

3. JD.com joins hands with Pu'er City to launch "Chinese Specialty Pu'er Pavilion"

      September 10th news, yesterday, the "Chinese Specialty Pu'er Pavilion" created by JD Group and Pu'er City was launched. Five first-level categories: Pu'er tea, Pu'er coffee, Pu'er specialty souvenirs, Yunnan fresh fruits and Yunnan Yunnan Yunnan Mid-Autumn Mooncakes have been launched. After the museum is launched, JD.com will provide more than 10 million exposures on and off the site, and is expected to receive 1 million visitors. (E-commerce News)

4. Mogujie CEO Chen Qi: Focus on developing original design products in the next three years

      According to September 10, on September 9, the "2021 Mogujie Supply Chain Partner Conference" was held in Hangzhou. In addition, Mogujie will also focus on supporting businesses with original design capabilities. Data shows that as of June 2021, the number of live e-commerce users in China has reached 384 million, accounting for 38% of the total netizens. The average daily live broadcast viewing time for Mogujie users is about 65 minutes, and the monthly live broadcast repurchase rate is 91%, which is conducive to helping live e-commerce seize development opportunities. (E-commerce News)

Internet news

5. Meituan discloses the algorithm rules for "estimated arrival time" in takeaway delivery

      On September 10, today, Meituan posted a document on its WeChat official account to disclose the "estimated arrival time" algorithm rules in takeaway delivery. According to reports, at Meituan, the "estimated arrival time" calculated by the algorithm is actually not one time, but four times, namely "model estimated time" and "three-layer protection time". Meituan said that it has optimized its algorithm strategy and currently has two adjustments that are continuing to iterate: one is to provide time supplements for riders in abnormal scenarios, and the other is to change the "estimated arrival time" to the "estimated arrival time period" in some cases. (E-commerce News)

6. Eggshell Apartment affiliated company was forced to enforce more than 140 million yuan

      According to the news on September 10, Tianyan Check information showed that recently, the Eggshell Apartment affiliated company Ziwutong Asset Management Co., Ltd. added new information about the person subject to execution, with case number Jing 0101 Execution No. 9068, and the execution target is 143,540,000 yuan. The execution court is the Dongcheng District People's Court of Beijing. It is worth noting that the company currently has more than 200 information about the person being executed, with a total amount of execution exceeding 180 million yuan. (E-commerce News)

Cross-border newsletter

7. Dunhuang.com China Post E-mail (Public + Special) line

      On September 9th, Dunhuang.com recently issued an announcement announcing the launch of a new high-quality line - China Post E-Yubao. The announcement shows that the reference transportation time (natural day) of China Post E-Mail (Photo + Special) line is 15-30 days, and the product attributes can be sent are reference delivery attributes. When the service countries are the United Kingdom and Israel, the weight limit is 0-5kg, when the service countries are Russia, the weight limit is 0-3kg, and the weight limit of other countries is 0-2kg. (E-commerce News)

8. Alibaba will launch new direct sales tools to support small and medium-sized American enterprises

      On September 10, Alibaba announced that it will launch a new service, support and funding program, saying it will support small and medium-sized enterprises in the United States by introducing new direct sales services and a $500,000 grant program to help existing e-commerce platforms. Alibaba's U.S. corporate business has grown by 150% over the past 18 months, and the surge in digital transactions has prompted many U.S. companies to seek global e-commerce solutions. Alibaba's new direct sales solutions can enable these businesses to reduce inventory risks, advance new products and enhance customer support. (E-commerce News)

9. Amazon India opens its 7th distribution center in Haryana

      On September 10, Amazon India announced a new professional distribution center in Haryana to expand its distribution network in the state, with the storage capacity of the new distribution center close to 2 million cubic feet. Since then, Amazon India has seven distribution centers in Haryana, covering an area of ​​nearly 1.5 million square feet, providing more than 6 million cubic feet of storage space for more than 45,000 sellers. In addition to distribution centers, Amazon currently has four sorting centers in the state with a sorting area of ​​more than 500,000 square feet, including major product categories including large home appliances, consumer electronics and smartphones. (E-commerce News)

10. E-commerce platform SIRCLO received US$5 million investment from the "Indonesian version of Ctrip" Traveloka

      September 10th news, recently, Traveloka, the OTA unicorn known as the "Indonesian version of Ctrip", participated in the B round of financing of e-commerce platform SIRCLO, and invested US$5 million in SIRCLO through Singaporean company Godwit Investments. It is understood that SIRCLO is an e-commerce technology platform in Indonesia, helping brands conduct online sales and establish online distribution channels. In recent years, SIRCLO's transaction volume has increased by 5 times due to the shift in consumer behavior. It is worth mentioning that Traveloka recently terminated negotiations on backdoor listing and instead conducted its initial public offering in the United States in a traditional way. (E-commerce News)