#Laogao E-commerce Newsletter# [September 7 E-commerce Morning News]

Morning news: Taobao Live and Canon jointly release the "Guidelines for the Start of E-commerce Live High Picture Quality"; 1688 platform announced the announcement of after-sales time-out extension of force majeure issues; Douyin has the "offline version" product function, and users can watch videos without the Internet; China Enterprises Union announced the top 500 Chinese companies in 2022: JD ranks 15th; Indian social e-commerce Meesho will hold an MBS promotion...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live and Canon released the "Guidelines for High-quality E-commerce Live Broadcasting"

It is reported that the content of the "E-commerce Live Broadcast Guide" contains five sets of videos and corresponding documents. The most valuable of them is that its recommended equipment selection scheme and detailed parameter configuration are all obtained after a long-term test of the real environment and are practical. For different categories of live broadcast rooms, the "E-commerce Live Broadcast Guide" also provides targeted construction suggestions. (E-commerce News)

2. 1688 platform announced an announcement on the after-sales time-out extension of force majeure issues

According to September 7, the 1688 platform recently issued an announcement on the post-sales overtime extension of force majeure and other forces majeure. The announcement stated that due to the impact of epidemics, natural disasters (floods, typhoons, earthquakes, etc.), buyers cannot return the goods or merchants cannot sign for returns, resulting in the automatic timeout of return from the buyer or the merchants fail to sign for the timeout of refund. Considering the buyer and seller's return request in the after-sales scenario, the platform will refer to the high-risk areas of the epidemic announced by the Health Commission and the after-sales extension areas for the actual return and refund ability of buyers and sellers, and implement an extended after-sales timeout mechanism for the hit areas. The announcement shows that the return refund status is "Waiting for the buyer to return", and the platform evaluates that the buyer's return location is temporarily unable to complete the return due to force majeure such as the epidemic. The platform will extend the timeout for the buyer to return from 7 days to 14 days. (E-commerce News)

3. TikTok has the "offline version" product function. Users can watch videos without the Internet.

According to news on September 6, Douyin has launched the "offline version" product function, that is, "you can watch videos without the Internet." This function can be found in the personal center of the Douyin APP, and there are 100/150/200 three different video cache specifications in the offline mode settings, which can play about 30/45/60 minutes of videos respectively. At the same time, users can also choose to automatically update the cache under Wi-Fi. (E-commerce News)

4. Pinduoduo donated 3 million yuan to the first phase of the Sichuan Charity Federation

On September 7, on September 6, Pinduoduo donated 3 million yuan to the Sichuan Charity Federation for the first phase of the first phase for emergency relief and post-disaster reconstruction in Luding earthquake. At present, the first batch of rescue materials, including rice, eggs, milk, fruits, vegetables, drinking water, etc., arrived in Detuo Town, which was more severely affected by Luding County at 6 a.m. on the 6th, and were uniformly allocated and distributed to the affected people by the local emergency material command office. Alibaba Charity Foundation has also quickly launched an emergency disaster relief plan and donated 5 million yuan to the first phase of the earthquake-stricken area in Ganzi, Luding, and the Luding earthquake-stricken area. (E-commerce News)

5. Suning.com completed the fifth employee stock ownership plan involving 84 million shares

According to September 6, Suning.com Group Co., Ltd. recently issued an announcement on the completion of the fifth employee stock ownership plan. At present, Suning.com's fifth phase employee stock ownership plan has opened a special securities account at the Shenzhen Branch of China Securities Depository and Clearing Co., Ltd. The number of shares held in this plan is 84.0064 million, and the lock-up period for the target stock is 12 months. The implementation of the fifth phase of the employee stock ownership plan is consistent with the relevant proposals passed by the resolution of the first extraordinary general meeting of shareholders in 2022. (E-commerce News)

Internet news

6. Qudian plans to streamline pre-made dishes and reduce investment

On September 6, Qudian said in its second quarter financial report released today that it decided to streamline its QD Food business after evaluating the current market conditions. As QD Food business is streamlined, the company is expected to incur employee severance fees, termination fees from business partners and inventory reversals, which may adversely affect its financial condition and operating results. During the reporting period, affected by the QD Food project, Qudian's operating costs increased by 53% in the second quarter to 136 million yuan; sales and marketing expenses increased by 82.6% to 53.2 million yuan. (E-commerce News)

7. Fliggy: The booking volume of holiday products such as tickets for local scenic spots in Mid-Autumn Festival has increased by more than 2.3 times

On September 6, Fliggy released a Mid-Autumn Festival tourism consumption observation today. Due to the short number of holiday days, the "2-hour vacation circle" has become the mainstream in low-risk areas. In the past week, the number of local hotel reservations for Mid-Autumn Festival on Fliggy Platform increased by more than 1.7 times compared with the previous week, and the number of bookings for local scenic spots such as tickets increased by more than 2.3 times. According to Fliggy data, Mid-Autumn Festival high-star hotel bookings show that volume increases and price is low, and consumers can book quality hotels at more affordable prices. In the past week, the number of bookings for high-star hotels in Mid-Autumn Festival increased by 1.3 times month-on-month, and the average customer price dropped slightly compared with last week. (E-commerce News)

8. China Enterprise Alliance announced the top 500 Chinese companies in 2022: JD.com ranks 15th

On September 6, the China Enterprise Federation and the China Entrepreneurs Association released the "2022 Top 500 Chinese Enterprises" list today. The shortlisted threshold for this list is 44.625 billion yuan, an increase of 5.389 billion yuan from the previous year. The total revenue scale of the top 500 companies in 2021 exceeded 100 trillion yuan for the first time, reaching 102.48 trillion yuan, an increase of 14.08% over the previous year, the largest increase in the past 10 years. It is worth mentioning that among the top 500 list, JD.com ranked 15th with operating income of 951592 million yuan, and Alibaba ranked 19th with operating income of 836405 million yuan. (Yibang Power)

Cross-border information

9. Indian social e-commerce Meesho will hold MBS promotion

September 6th news, recently, Indian social e-commerce Meesho announced that it will hold the annual "Mega Blockbuster Sale" promotion from September 23 to 27, 2022. Meesho said the platform currently has more than 700,000 active sellers and is expected to increase its seller base four times during this big sale. Meesho plans to use regional celebrities to target markets across the country, and Meesho has invited nine celebrities to enter national and regional markets to conduct business in India. (E-commerce News)

10. Shopify warns merchants not to use Amazon Buy with Prime, which may lead to data breaches

September 6th news, the Shopify platform recently warned merchants that orders using Amazon Buy with Prime on Shopify will not be fraudulently protected and may lead to theft of customer data. However, Shopify’s terms of service require merchants to use Shopify Checkout for any sales related to the store and prohibit sellers from offering additional checkout options. In a notice sent to merchants, Shopify has made it clear that "if you choose to continue, the order will not be protected by fraudulent protection and may lead to the customer being charged incorrect amounts and customer data leakage." (E-commerce News)