In today's Internet era, opening an online store and doing e-commerce has become the choice of many entrepreneurs; opening a store is not difficult, just paying money, but if you want to operate the online store well, you also need to learn relevant e-commerce knowledge and learn more about e-commerce practical information.
The following are 8 common sense about e-commerce operations , remember to collect it!
1. Store positioning
When opening an online store, you must first know the positioning direction of your online store: What are you going to sell? To whom do you want to sell? What are the advantages/disadvantages? It is the most basic common sense to understand the direction of the store.
2. Create a hot product
The choice and positioning of hot products must be taken seriously; the choice of hot products must be chosen based on market needs, brand attributes, and store attributes. Some babies are born with hot products, while some cannot become hot products no matter how they are sold. The positioning of hot products is not only in terms of the price of the baby, but it is worth the money; similar products are priced higher than others, but as long as they have their own characteristics, someone will pay.
3. Baby pricing
There are many methods for pricing in baby, such as: cost-oriented pricing, demand-oriented pricing, and competition-oriented pricing. These methods must be adopted according to the current situation of your own store; and the entire store pricing generally adopts the 28 rule . It means that 20% of the products are popular, with an equivalent price, and 80% of the products must have high profit income.
4. Baby details page
The baby’s details page is the existence of the soul. Its function focuses on highlighting the selling points. This selling point is interspersed anywhere in the details page to deepen the impression of consumers. Remember not to intersperse the selling points too much. Multiple selling points are equivalent to no selling points, but there is no effect.
5. Baby Title
The baby title should have enough numbers (about 30 words). The optimized title should put words with high traffic first, and the product keywords and long-tail words can be placed in the middle.
6. Shop activities
Pay special attention to store activities. Don’t every activity is a way to reduce prices and special products. You can think of some creative activities. Frequent quotations of babies will not only affect the loss of previous customers, but may also affect your registration activities.
7. Baby main picture The main picture of the baby is the storefront. According to statistics, a good main picture can increase the click rate by more than twice. You must put in a lot of effort in the design of the main picture to create a store that is suitable for your store and has characteristics. Most of the main pictures of many online stores are pirated, which is often a taboo for e-commerce platforms. Tips: When replacing the main image, first place the main image in the second position, and wait until twenty-four hours before replacing it with the first image position.
8. Baby's rights reduction
It is common for babies to reduce their power. Many stores will remove them after they find that they are downgraded. This method is not correct. You must remember the following information:
(1) Do not remove the right from the shelves, and do not appeal. Often, 99% of the appeals are failures. If there are only a few orders found, you can communicate with the buyer. If the refund is refunded, you can negotiate a reshoot if it cannot be refunded. Doing so can disrupt the rules of the inspection system and restore the weight.
(2) Modify the category of the depreciation treasure and change it to adult products. The system will prompt you to put the wrong catalog and force the product to be removed from the shelves. After a few hours or the next day, change the category back and re-list it on the shelves. Check the keyword rankings, and the depreciation should be gone.
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