#Laogao E-commerce Newsletter# [October 10 E-commerce Morning Newsletter]

　　#Laogao E-commerce Newsletter# [October 10 E-commerce Morning News] Travel food has become a hot keyword for National Day. JD Supermarket has grown more than 200% in self-heating and fast food in JD Supermarket; Xiaohongshu released the consumption data of the National Day travel, and the popularity of local leisure and entertainment has increased by more than 370%; Meituan Dianping: The company name is simplified to "Meituan"; WeChat video account tests live broadcast and long video functions, and opens the entrance of small stores; Google announced that it will build YouTube into a shopping platform, challenging Amazon and Alibaba...

　　E-commerce newsletter

　　1. Shanghai signed a strategic cooperation agreement with Alibaba and Ant Group

　　The Shanghai Municipal Government, Alibaba Group and Ant Group signed a strategic cooperation agreement in Shanghai today. After the signing of this contract, Shanghai, Alibaba Group and Ant Group will cooperate in online new economy, digital new infrastructure, financial technology, cross-border business, digital life, cloud exhibitions, etc., accelerate the construction of "three headquarters and three centers", and increase the research and development of new technologies such as cloud computing, artificial intelligence, and blockchain. (Shangguan News)

　　2. Xiaohongshu released consumption data on travel on the National Day, and local leisure and entertainment popularity increased by more than 370%.

　　36Kr learned that Xiaohongshu released the "2020 National Day Holiday Travel Consumption Report". The report shows that compared with the average daily data during this year's May Day holiday, the number of notes related to tourist attractions on Xiaohongshu platform increased by 105%, the number of local leisure and entertainment related notes increased by 371%, and the number of searches for hotels and homestays increased by 186%. Data shows that during this year's National Day Golden Week, Shanghai, Changsha, Guangzhou, Chengdu and Hangzhou became the most popular tourist destinations. (36Kr)

　　3. Travel food becomes a hot selling keyword for National Day. JD Supermarket Self-heating Quick Foods Growth by More than 200%.

　　On October 9, Yiou learned that this year's Mid-Autumn Festival and National Day, retail and fast-food travel foods have become consumers' favorites. Consumer big data from JD Supermarket shows that during the National Day Golden Week, the transaction volume of self-heating fast food increased by 200% year-on-year, among which the transaction volume of self-heating rice for emerging travel hot-selling products increased by 250% year-on-year. At the same time, the daily transaction volume of beverages and beverages also increased by more than 130% year-on-year.

　　While providing consumers with high-quality and affordable products, JD Supermarket also brings great value services such as expensive purchases and fast delivery to create an ultimate shopping experience. If the purchased goods are reduced in price, you can enjoy the "pay more if you buy" service within the scope of the price guarantee rules. Apply for a refund with one click, which is simple and convenient, so that consumers no longer have to worry about the price and no longer have to wait for a big promotion. At present, this service has covered almost all product categories in JD Supermarket. At the same time, the "one-hour delivery" service has also evolved and upgraded, and JD Supermarket has achieved delivery time of 29 minutes in many cities in 1-4. (Europe)

　　4. WeChat video account tests live broadcast and long video functions, and opens the entrance of small shops

　　On October 9, according to the WeChat official account "Long-time Advantage", WeChat Video Account is testing live and long video functions, and has added a WeChat small store entrance to the settings column. (Titanium Media)

　　5. ByteDance's commercialization adjustments, TikTok, search, e-commerce, and education have all changed

　　ByteDance's business adjustments are taking place: TikTok has a new product manager named Seven; search advertising is launched on Toutiao and TikTok; e-commerce has increased its own operation and built a closed loop internally; education business explores new businesses such as high school AI classes and small classes. This series of adjustments corresponds to ByteDance's three most important revenue channels: advertising, live e-commerce and education. (LatePost later)

　　Internet news

　　6. Didi announced the launch of a 10 billion subsidy activity, involving multiple categories such as online car-hailing and bicycles.

　　According to October 9th, Didi announced today that it will officially launch the "Didi Meow Meow Festival" event, investing 10.1 billion subsidies and issuing travel consumption coupons across the platform and multiple categories. Didi's 10 billion subsidies will last throughout October. (Titanium Media)

　　7. Meituan Dianping: The company name is simplified to "Meituan"

　　36Kr learned that on October 9, Meituan Dianping announced that the company's English name has been changed from "Meituan Dianping" to "Meituan", and the Chinese name "Meituan" has been adopted as the company's dual foreign name to replace its existing Chinese name "Meituan Dianping", which will take effect from September 30, 2020. (36Kr)

　　8. Google announces to build YouTube into a shopping platform, challenging Amazon and Alibaba

　　Google is reportedly going to turn its video website YouTube into a major shopping destination, thus becoming a competitor to Amazon and Alibaba. Google's move is to convert a large number of videos on YouTube into a huge catalog of products that viewers can browse, click and buy directly, people familiar with the matter said. In addition, YouTube is testing further integration with e-commerce company Shopify to sell products through YouTube. (Sina Technology)

　　9. Zhihu launched video creation tools, and pictures and texts can automatically generate videos

　　36Kr learned that Zhihu has launched a video creation tool recently. This tool can automatically match pictures and animations corresponding to the content through the text materials provided by the user to form a video. At the same time, the tool has a one-click dubbing function, which can dub according to the text content and automatically calibrate. (36Kr)

　　Cross-border newsletter

　　10. Amazon China Prime membership coastal cities account for 60%

　　On October 9, Amazon China Vice President Li Yanchuan officially released the relevant data on Amazon China Prime membership. Data shows that the top five cities with Prime member consumption power include Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. Coastal cities account for 60%, while inland cities account for 40%. In terms of sinking markets, the consumption power of Huaian City, Tai'an City, Fushun City and Jinzhong City is at the forefront. In addition, the data also shows that Amazon's global Prime membership has exceeded 150 million. (Beijing Business Daily)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

,