E-commerce operations: How Taobao sellers create hot products at low cost

　　If a store wants to attract traffic, the commonly used method is to attract store traffic by creating hot products. However, it is not that simple to cultivate a popular product that is successful and can increase sales for online stores. Creating a popular product requires continuous operation and summary. Popular products can not only bring a lot of traffic to the store, but also may lead to large-scale transactions.

　　Before creating a popular product, we must first choose the model. Choosing the model is the most important thing. Whether we can succeed depends on the model. Many people use direct trains to choose models. The editor will teach you two free methods to choose models. The first is that we have a good vision. We can choose models by observing the current trends. The second is plagiarism: find similar styles through precise keywords, analyze which models sell well, and have good evaluation feedback. Then look back at your own treasures and choose more potential models.

　　If you choose a good model, we must start to pay attention to the main image, otherwise it will be boring if you have the weight and it will be good to show it without traffic. Make several main images (no limit on the quantity), different scenarios, cutouts, puzzles, etc., and compare them with competing babies (by precise keyword query, sorting by popularity). Do your internal strength well or observe the good-selling babies from the competitive treasures, take their essence, and make your own details page! Be careful not to be too long-winded, the layout is beautiful, simple and generous.

　　To create hot products, you can refer to the following ideas:

　　1. Choose high-quality babies

　　Choosing models is very important, it is popular among the public, conforms to the public's aesthetics, and has a high cost performance. These are all basic. If you choose a bad quality model and happen to be a hit store, then your store will be miserable after-sales service, medium and bad reviews, and dynamic ratings will be miserable. The more you sell, the more miserable the store indicators! You must pay attention to the choice of purchases you purchase or sell on behalf of others!

　　2. Optimize baby details

　　Make a detailed description of the baby, detailed pictures, model pictures, real objects comparison pictures, and necessary text descriptions. The detailed description should be done carefully to attract buyers to continue reading and finally buy. 4-6 related sales products can be added to the store description, or packages can be set up to increase the exposure of the baby and increase the chance of purchasing.

　　3. Optimize store decoration

　　Store decoration can increase buyer recognition and the color tone is in line with the store and product style; if the positioning is unclear, fresh and bright colors can be selected to increase the buyer's pleasure when shopping. At the same time, the store can also increase customer access, increase search, relevance, and drive related sales.

　　4. Design promotions

　　Promotions must attract attention (but they cannot seem unreliable), so that customers can make money by buying now, grab quickly, and lose tomorrow if they don’t grab it. Data shows that when setting a discount, displaying the remaining time of the discount countdown (such as 8 hours and 52 minutes left) can effectively improve the conversion rate.

　　From the three key points of popular products, we can understand that creating popular products is a circular marketing process. During the whole process, preliminary preparations become crucial. Among them, the selection and promotion of hot products are the key factors that determine the success or failure of hot products. Choosing a good product as a hit product is the beginning of success. Whether you can correctly choose a hot product with potential is directly related to whether the hot product is successful.