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E-commerce Evening News Briefing on May 12

2020-05-12

　　#Laogao E-commerce News# [E-commerce Evening News on May 12] Ministry of Commerce: The number of rural netizens exceeded 250 million, and online shopping has become the norm for farmers' lives; Alibaba Gumai: The transaction volume of 30-50 Tmall flagship stores exceeded 10 billion; 1688: The transaction volume of express cabinets increased by 1400% month-on-month in the past week; the internet celebrity live e-commerce platform flash sales completed 10 million yuan in strategic investment financing; Flying pig: Distribution of exclusive hotel subsidies to medical care nationwide...

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　　E-commerce newsletter

　　1. Ministry of Commerce: The number of rural netizens has exceeded 250 million, and online shopping has become the norm for farmers

　　On May 12, the State Council Information Office held a regular briefing on the State Council’s policies this morning. Wang Bingnan, Vice Minister of Commerce, said that rural e-commerce has enriched the lives of farmers. So far, the number of rural netizens has exceeded 250 million, and online shopping has become the norm in farmers' lives. More and more services and goods have entered the countryside through e-commerce, changing farmers' lives and consumption habits. Wang Bingnan pointed out that rural online retail sales increased from 180 billion in 2014 to 1.7 trillion yuan in 2019, and the overall scale expanded by 8.4 times; as of the end of 2019, the number of rural online merchants nationwide reached 13.84 million. (E-commerce News)

　　2. The central enterprise consumption poverty alleviation e-commerce platform is officially launched

　　On May 12, Beijing held a promotion meeting on consumption poverty alleviation work for central enterprises today. The central enterprises' consumption poverty alleviation e-commerce platform was officially launched, which will provide a stable and continuous and wide-ranging e-commerce sales channel for agricultural products in poor counties. According to a relevant person in charge of the Science and Technology Innovation and Social Responsibility Bureau of the State-owned Assets Supervision and Administration Commission of the State Council, currently, central enterprises have opened 92 central enterprises' poverty alleviation e-commerce platforms for consumption poverty alleviation, and more than 1,500 agricultural and special products in poor counties have been put on the shelves. (Sina Finance)

　　3. Tmall International has set up a "digital first-time store incubation center" in Shanghai to accelerate the entry of overseas brands into China

　　On May 12, Alibaba's five-year USD 200 billion import strategy launched new measures. Tmall International and more than 200 service providers in Shanghai jointly established the "Digital First-Store Incubation Center" to accelerate the entry of overseas brands into China. According to reports, Shanghai's "Digital First-Digital Store Incubation Center" will efficiently and accurately match service providers for overseas brands entering China for the first time, improve the efficiency of opening stores, ensure rapid opening of stores in 30 days; formulate an overall operation plan for overseas brands to achieve an upgrade of operational capabilities within 90 days.

　　It is worth noting that the incubation center has newly launched the LBS (Location Based Services) vertical incubation project. According to the regional characteristics of overseas brand agents and distributors, it helps the growth of overseas brands entering China for the first time "from 0 to 1" through vertical services such as content marketing, live broadcasts, and data ISVs. Up to now, more than 25,000 overseas brands from 92 countries and regions around the world have settled in Tmall International, covering more than 5,100 categories, of which more than 80% of brands have entered China for the first time. (Europe)

　　4. Internet celebrity live e-commerce platform flash sales completed 10 million yuan in strategic investment financing

　　On May 12, the internet celebrity live e-commerce platform Flash Sai completed a strategic investment of 10 million yuan in financing, and the investor was Huoyanshe. Flash Mail is an internet celebrity live e-commerce platform. At the beginning of its establishment, it established a new model of "live community e-commerce", using private domain traffic of social networks such as WeChat and Weibo to integrate into live broadcast conversion. (Yibang Power Network)

　　5. Alibaba Gumai: Let the transaction volume of 30-50 Tmall flagship stores exceed 10 billion

　　On May 12, at the annual conference Top Talk 2020 held by Tmall yesterday, Alibaba Group Vice President Gu Mai said that in the next two years, Tmall will batch incubate 3-50 flagship stores with transaction volumes of more than 10 billion. Not long ago, Taobao announced: All foreign trade companies are welcome to go to Taobao and Tmall to domestic sales, and this year it will allow at least 10,000 foreign trade stores to earn more than 1 million yuan in annual revenue, and 1,000 branded foreign trade companies to earn more than 10 million yuan in annual revenue. (Tianxia Online Business)

　　Internet Information

　　6. News says ofo co-founder Yu Xin has started an independent business

　　According to 36Kr, the former co-founder ofo Yu Xin has recently begun to start an independent business. The entrepreneurial project involves consumer categories of low-alcohol liquor and has received millions of dollars in seed round financing led by Zhen Fund. According to Tianyan Check data, Yu Xin is currently among the shareholders of ofo's main body Beijing Becklock Technology Co., Ltd. and ofo's affiliated company Becklock Technology Service Co., Ltd. (E-commerce News)

　　7. 1688: The transaction volume of express delivery cabinets increased by 1400% month-on-month in the past week

　　According to Observer.com, Alibaba's wholesale platform 1688 data shows that the transaction volume of express delivery cabinets on its platform increased by 1,400% month-on-month in the past week, and the number of buyers soared by 300%. Community property and property management committees and startups have become the main purchasing forces. It is understood that since Fengchao announced the launch of the membership function, the controversy over "time-out charges" has become increasingly fierce, and some communities have boycotted them. Media reports said that as of 17:00 p.m. on May 11, a total of 108 communities in Shanghai had spoken out to boycott Fengchao. (E-commerce News)

　　8. Nokia launches two entry-level phones

　　36Kr learned that Nokia announced the launch of two entry-level phones, Nokia 125 and the new Nokia 150. Both phones are equipped with a 2.4-inch large screen and have super long battery life. They also have a built-in classic "Snake" game and an external FM radio without a headphone cable. The two phones are expected to be available in the Chinese market in June. (36Kr)

　　9. Fliggy: Distribute exclusive hotel subsidies to medical care nationwide

　　36Kr learned that according to the official introduction, Fliggy and merchants launched the "International Nurses' Day" care campaign, distributing exclusive hotel subsidies to medical and nursing care nationwide, covering 15,000 hotels in more than 300 cities across the country, and over 1,000 scenic spots are also open to medical and nursing care for free. For businesses that provide free medical and nursing scenic spots, Fliggy will be given a 3-month label of "Love Scenic Area". For hotel merchants that provide exclusive benefits for medical staff, the platform will provide traffic support, priority display and special activities. (36Kr)

　　Cross-border e-commerce

　　10. Brazilian e-commerce platform OLX launches digital wallet OLX Pay

　　According to 36Kr overseas, Brazilian e-commerce platform OLX recently launched its digital wallet OLX Pay. LABS reports that the new service will be tested first in Campinas, the Brazilian state of São Paulo, with new payment options allowing transactions and withdrawals. This feature is only available to Visa issued in Brazil, devices with Android operating systems, and users with active accounts on OLX. (E-commerce News)

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span>4. Subject registration

　　Articles 10 and 11 stipulate that e-commerce operators shall handle market entity registration and tax registration. In the future, Taobao individual stores will also apply for a business license like individual businesses in physical stores. Note: When registering a self-employed physical store, the threshold for industrial and commercial registration is not high. Registering a self-employed person for a few hundred yuan, but the industrial and commercial tax process is very cumbersome.

　　Key points: If you use your ID card to pay a deposit, you can open a Taobao store. The era is about to pass.

　　5. Tax issues

　　Articles 1 and 31, e-commerce operations must be registered in taxes and the platform transaction information must be kept for no less than three years. Taobao C stores, micro-businesses, and purchasing agents are the first to be affected, but the specific implementation depends on the implementation status of local tax bureaus.

　　Key points: No matter how small an individual is, he still needs to pay taxes, and merchants with low profits and high volume will be very difficult.

　　6. Express delivery cannot be extended indefinitely

　　Article 51 stipulates that express delivery cannot be extended indefinitely, whether it is "Double Eleven" or other major events. Delivery needs to be carried out as promised with the consumer.

　　Key points: The responsibility for express delivery delay lies with the merchant, and the merchant needs to bear consumer losses.

　　7. Rapid changes in packaging costs

　　Articles 52 and 66 stipulate that e-commerce operators shall fulfill their "environmental protection" obligations. For example, when buying cosmetics in an online store, you receive a laptop-sized carton. You take out the filling, but the items you take out are only the size of a palm. Over-packaging can not only cause waste and pollute the environment.

　　Note: The State Council, local people's governments at or above the county level and their relevant departments shall take measures to support and promote green packaging, warehousing and transportation, and promote the green development of e-commerce.

　　Key points: After the implementation of the E-Commerce Law, the cost of express packaging will change, and excessive packaging is an illegal act.

　　8. Choose one of two and violates the law

　　During the "Double 11" and "618" and other major promotions, a large e-commerce platform requires merchants on the platform to withdraw from the promotional activities of another platform, forcing them to "choose one of two". It is an unreasonable restriction of transactions by e-commerce platform operators.

　　Key points: Platforms are not allowed to force merchants to "choose one of two", which is protected by e-commerce laws.

　　Other regulations worth noting:

　　1. Combined with sales traps

　　"Sales with Sold" will not be used as the default check option. You must enter the user's consent to check it before you can sell it. If there is any violation, the illegal gains will be confiscated and a maximum fine of 500,000 yuan will be imposed.

　　2. Big data kills you

　　"Personal Push" is legal, but it cannot be illegal. However, using big data to "kill old customers" will be suspected of illegal. At the same time, users may have the right to choose not to accept the right to obtain personal push based on their personal characteristics. If there is any violation, the illegal gains will be confiscated and a maximum fine of 500,000 yuan will be imposed.

　　Interactive Q&A of e-commerce law

　　Q1: Is it better to register an individual business or a company?

　　A1: This issue involves the relationship between different business entities. First, let’s talk about the relationship between registered companies and self-employed businesses. Here it is divided into enterprises and self-employed businesses. The difference is distinguished from small-scale taxpayers. For example, small-scale taxpayers are divided into two types: one is corporate behavior and the other is self-employed businesses. There are actually pros and cons of opening a self-employed business:

　　Profit : It is lower than the cost of small-scale taxpayers, because small-scale taxpayers are taxed by corporate income, but self-employed people do not have it and only need to collect personal income tax. Disadvantages : Small-scale taxpayers are corporate behaviors, and they are established as limited liability companies. The division of responsibilities is limited, but self-employed businesses have unlimited liability, so the responsibilities and risks borne by self-employed businesses will be greater. For example, if you want to cancel your self-employed person in the future, your legal responsibilities can still be traced back in the next five years after you cancel. Therefore, everyone should consider whether they need to register as a general taxpayer or a self-employed person based on their actual situation.

　　Q2: Can companies that were originally physically transferred to online licenses?

　　A2: The original entity companies can now use their business licenses normally, and they don’t need to change their licenses separately because of online sales.

　　Q3: How to get a business license for a personal store? How much does the furniture turnover reach? How many points of tax should be paid?

　　A3: First of all, there are two types of taxpayers, namely small-scale taxpayers and general taxpayers. Small-scale taxpayers and general taxpayers have corporate income tax and personal income tax. Corporate income tax is 25% of the profit part and personal income tax is 20% of the dividend part.

　　Q4: E-commerce law, how much does it have to pay for taxes? And how much does it cost less than the tax?

　　A4: First, small-scale taxpayers are levied on a 3% business tax, and then general taxpayers are levied on a 16% VAT. Specific industries need to be analyzed in detail. Some industries are different, such as the service industry is 6%.

　　Students who are in the service industry should note that the VAT part can be deducted, which is deducted by your input and output items. That is to say, for example, the cost of the product you sell is 50 yuan, and then your sales are 100 yuan. The 50 yuan difference in the middle is the part you need to pay taxes, but the purchase channel needs to issue a 50 yuan invoice to you and then you need to issue a 100 yuan VAT invoice to deduct each other.

　　The business tax of small-scale taxpayers is directly charged at 3% of your turnover, so sometimes it is not necessary to say that small-scale taxpayers are lower than ordinary taxpayers.

　　Then, except for business tax and value-added tax, the other two parts are the same. Small-scale taxpayers and general taxpayers need to pay 25% corporate income tax and 20% personal income tax. However, there is one exception. Individual businesses among small-scale taxpayers do not need to pay personal income tax.

　　VAT surcharge: It is to increase the value-added tax by 13% points on the basis of VAT, which means 13% of 16%.

　　Small-scale taxpayers do not need to pay taxes within 90,000 per month for a quarter. It doesn’t matter if they exceed 30,000 per month. If they do not exceed 90,000 per quarter, they do not need to pay taxes. Another point is that small-scale taxpayers now pay business tax, but VAT reform is an inevitable trend, so they will eventually become value-added income tax.

　　Q5: When will Taobao execute it? Why has Taobao official not provided detailed guidance?

　　A5: The national tax law has certain characteristics, and each article will not be too damn. The real implementation is carried out by the local government. For example, many regulations in our country's tax laws do not clearly indicate some responsibilities or stipulate large responsibilities division lines, and some fines range from 6,000 yuan to 200,000 yuan. This range is particularly large, and the purpose is to be left to local governments for implementation.

　　When we contact the tax department, we will definitely go to the tax bureau in the local area. The tax specialist will come to connect with you, so they will implement it to a certain extent when they execute it. So Taobao cannot regulate this thing. Taobao tends to be beneficial to merchants, so it will try to get card for everyone according to one of the minimum standards, and the official will not issue a mandatory requirement soon.

　　But gradually, some documents will be issued from different places or the central government. These documents may not be included in laws and regulations, but they will have an enforcement point. For example, how should we deal with Taobao, new retail e-commerce, micro-business, etc.? Only then can Taobao regulate everyone.

　　Q6: Can you choose whether to pay tax monthly or quarterly turnover?

　　A6: Taxpayers should need to file taxes every month during the operation of the enterprise. If you do not want to pay taxes, you can make 0 taxes, but 0 tax returns does not mean that you have not generated actual turnover. If the tax filing is investigated, it is tax evasion, so according to the requirements, you have to pay tax filing every month.

　　Q7: If you pay tax when doing Taobao purchasing agents now, how do you calculate the tax?

　　A7: Purchasing agents exclude tax issues. Purchasing agents can now involve smuggling. Another question is whether you can sell this product. When you pass the customs, you must pay taxes differently than in domestic trade. First of all, you must have agency qualifications. In addition to taxation, you must also pay attention to whether this product can be sold in China.

　　Q8: Do I need a real address for an online business license? Now that the Shenzhen company has no actual address, will Tmall fail to renew?

　　A8: In recent days, you may have seen the first Taobao store self-employed business license, which meets the requirements of the E-commerce Law. The E-commerce Law requires: Your company name can be the main name of your store, and the store can be registered as your actual address.

　　However, you have a business behavior in the past, and you have a business behavior. Your business license still needs the actual store address, otherwise abnormal operations will occur. Abnormal operations cannot be renewed. You must go to the certification and registration place of the industrial and commercial department to eliminate the abnormalities.

　　Q9: Will Taobao require self-employed people to upgrade their corporate stores?

　　A9: Whether this upgrade or not depends on the changes of the country, not the platform. The platform is in a passive adjustment position. The country's regulation policy for the e-commerce industry. For example, the e-commerce law will be liberalized later to see if the response of this regulation policy will be significantly helpful to taxes and whether it will be effective for some economic driving force.

　　If you find that the effect is not good, you may make further adjustments. It will definitely get closer and closer, and it will not be looser. However, no matter whether you upgrade or not, according to the requirements of the E-commerce Law, everyone should legally pay taxes.

　　Q10: What will happen if you don’t apply for a certificate at this stage

　　A10: For example, after January 1, 2019, a customer came into the store and saw that you did not have a business license. You can report it by calling the local industrial and commercial department. Then you need to deal with this case. If it is more serious, the other party can file a lawsuit against you.

　　Q11: Will tax collection and taxation bring about the flow of Taobao store backend?

　　A11: Now the tax department is querying the tax account of the e-commerce industry based on the platform's electronic flow, rather than the public account. For the first time, the tax department reminds you that when the tax specialist looks for you, you will ask you to check and report the problem by yourself.

　　However, once you go to the tax department to check you, he will retrieve the backend, and the platform clearly stipulates that it has the responsibility and obligation to provide transaction information to the relevant law enforcement departments. So don’t think about it. It doesn’t matter if you don’t go through a corporate account. As long as you have actual transactions, including order brushing, it must be calculated in taxes.

　　Q12: Will individual business owners have very small traffic?

　　A12: No, the platform is treated equally.

　　Q13: According to the flow of water, is it the same if the profit of fruits is very low?

　　A13: Fruits are primary agricultural products. In the Tax Law, it is stipulated that primary agricultural products do not need to be paid tax, but processed products based on agricultural products need to be paid tax. For example: canned fruits are processed products.

　　Q14: What happens if you are reported without a business license?

　　A14: What are the responsibilities for a personal store being reported by a counterfeiter? Just close the store, because you are not a company behavior. There is no provision in the E-commerce Law now explaining what will happen if this problem occurs, but your business behavior will be restricted. You can go and reissue your certificate after being reported.

　　Q15: In the past, a company could open several Tmall stores. Will multiple cat stores now set up several more companies?

　　A15: No.

　　Q16: Will it be better if you register a company and open JD.com and Pinduoduo? Is it bad for JD.com and Pinduoduo to register self-employed?

　　A16: You can register multiple topics at the same time, but you don’t have to register only one company.

　　Q17: Is the chance of a company being investigated for 0 consecutive months?

　　A17: Very high. Keeping 0 tax filings and keeping losses in the accounts is not good for everyone's companies.

　　Q18: Can Tmall customers not give it if they ask for an invoice?

　　A18: Customer service must give invoices according to Tmall regulations. If invoices are not issued, it is a violation of the rules on Tmall itself. In addition, it is a serious violation of the law and is a tax evasion. Even if the customer does not issue invoices, it will need to pay taxes, and everyone needs to make invoice-free income.

　　Q19: Do Tmall need to pay taxes for early collection of payments?

　　A19: It is not feasible to collect early payments from Tmall to avoid taxes. In addition to the normal tax on all turnover, the early payments also require increased interest, which is not worth the loss.

　　Q20: If you register a business license now, do you need to pay taxes for your transactions before registration?

　　A20: No. Taxes are generated after the business entity is opened, and taxes are required when the business license starts to generate benefits.

　　Q21: Can self-employed individuals be upgraded to corporate companies in the later stage?

　　A21: There are no clear regulations now

　　Q22: Social security is required to register a company, and do individual businessmen need to obtain social security?

　　A22: You can pay the social security of individuals or not. Paying it is also your deduction, which can deduct your value-added tax. In addition, social security is another issue in the legal scope system. Starting from January 1, 2019, social security provident fund and salary are directly bound, including personal income tax. In the future, everyone will pay personal income tax to employees according to the full salary.

　　Q23: Do you need to pay taxes if you have less than 90,000 yuan in a quarter?

　　A23: For small-scale taxpayers, there is no need to pay taxes for less than 90,000 yuan per quarter, but it is not possible for general taxpayers. For example, more than 90,000 yuan is taxed for all businesses.

　　Q24: If the fruit is purchased by farmers and then sold, will there be taxes in this situation?

　　A24: No need

　　Q25: What taxes do I need to pay for my sales of 1 million, and what is the remaining profit in the end?

　　A25: You sell 1 million yuan and then your product costs labor costs, site costs, and other daily expenses. Of course, these expenses require input tickets, and then all these finished products add up to 600,000 yuan, and the turnover costs of 1 million yuan.

　　For the remaining 400,000, you need to pay 16% VAT and 16%*13% VAT surcharge, which adds up to 72,320 yuan. After 400,000 yuan minus the value-added tax, there is only 327,680 yuan in profit left. This profit requires 25% corporate income tax, 327,680*25%=81,920 yuan, and the remaining 245,760 yuan is the remaining profit of the company.

　　If you want to distribute dividends to shareholders this year, personal income tax is 20%, that is, the amount of personal income is multiplied by 20%. If the amount of personal income is 2457608*20%=49152 yuan, the amount of personal income is 196608 yuan after deducting personal income tax is 196608 yuan.

　　at last

　　The e-commerce law is to remind sellers to pay attention to tax payment, so sellers should improve their tax and tax payment systems.

　　At the end, I wish every e-commerce person a lot of money and good luck in the new year~


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