#Laogao E-commerce News# [E-commerce Evening News on May 12] Ministry of Commerce: The number of rural netizens exceeded 250 million, and online shopping has become the norm for farmers' lives; Alibaba Gumai: The transaction volume of 30-50 Tmall flagship stores exceeded 10 billion; 1688: The transaction volume of express cabinets increased by 1400% month-on-month in the past week; the internet celebrity live e-commerce platform flash sales completed 10 million yuan in strategic investment financing; Flying pig: Distribution of exclusive hotel subsidies to medical care nationwide...

E-commerce newsletter
1. Ministry of Commerce: The number of rural netizens has exceeded 250 million, and online shopping has become the norm for farmers
On May 12, the State Council Information Office held a regular briefing on the State Council’s policies this morning. Wang Bingnan, Vice Minister of Commerce, said that rural e-commerce has enriched the lives of farmers. So far, the number of rural netizens has exceeded 250 million, and online shopping has become the norm in farmers' lives. More and more services and goods have entered the countryside through e-commerce, changing farmers' lives and consumption habits. Wang Bingnan pointed out that rural online retail sales increased from 180 billion in 2014 to 1.7 trillion yuan in 2019, and the overall scale expanded by 8.4 times; as of the end of 2019, the number of rural online merchants nationwide reached 13.84 million. (E-commerce News)
2. The central enterprise consumption poverty alleviation e-commerce platform is officially launched
On May 12, Beijing held a promotion meeting on consumption poverty alleviation work for central enterprises today. The central enterprises' consumption poverty alleviation e-commerce platform was officially launched, which will provide a stable and continuous and wide-ranging e-commerce sales channel for agricultural products in poor counties. According to a relevant person in charge of the Science and Technology Innovation and Social Responsibility Bureau of the State-owned Assets Supervision and Administration Commission of the State Council, currently, central enterprises have opened 92 central enterprises' poverty alleviation e-commerce platforms for consumption poverty alleviation, and more than 1,500 agricultural and special products in poor counties have been put on the shelves. (Sina Finance)
3. Tmall International has set up a "digital first-time store incubation center" in Shanghai to accelerate the entry of overseas brands into China
On May 12, Alibaba's five-year USD 200 billion import strategy launched new measures. Tmall International and more than 200 service providers in Shanghai jointly established the "Digital First-Store Incubation Center" to accelerate the entry of overseas brands into China. According to reports, Shanghai's "Digital First-Digital Store Incubation Center" will efficiently and accurately match service providers for overseas brands entering China for the first time, improve the efficiency of opening stores, ensure rapid opening of stores in 30 days; formulate an overall operation plan for overseas brands to achieve an upgrade of operational capabilities within 90 days.
It is worth noting that the incubation center has newly launched the LBS (Location Based Services) vertical incubation project. According to the regional characteristics of overseas brand agents and distributors, it helps the growth of overseas brands entering China for the first time "from 0 to 1" through vertical services such as content marketing, live broadcasts, and data ISVs. Up to now, more than 25,000 overseas brands from 92 countries and regions around the world have settled in Tmall International, covering more than 5,100 categories, of which more than 80% of brands have entered China for the first time. (Europe)
4. Internet celebrity live e-commerce platform flash sales completed 10 million yuan in strategic investment financing
On May 12, the internet celebrity live e-commerce platform Flash Sai completed a strategic investment of 10 million yuan in financing, and the investor was Huoyanshe. Flash Mail is an internet celebrity live e-commerce platform. At the beginning of its establishment, it established a new model of "live community e-commerce", using private domain traffic of social networks such as WeChat and Weibo to integrate into live broadcast conversion. (Yibang Power Network)
5. Alibaba Gumai: Let the transaction volume of 30-50 Tmall flagship stores exceed 10 billion
On May 12, at the annual conference Top Talk 2020 held by Tmall yesterday, Alibaba Group Vice President Gu Mai said that in the next two years, Tmall will batch incubate 3-50 flagship stores with transaction volumes of more than 10 billion. Not long ago, Taobao announced: All foreign trade companies are welcome to go to Taobao and Tmall to domestic sales, and this year it will allow at least 10,000 foreign trade stores to earn more than 1 million yuan in annual revenue, and 1,000 branded foreign trade companies to earn more than 10 million yuan in annual revenue. (Tianxia Online Business)
Internet Information
6. News says ofo co-founder Yu Xin has started an independent business
According to 36Kr, the former co-founder ofo Yu Xin has recently begun to start an independent business. The entrepreneurial project involves consumer categories of low-alcohol liquor and has received millions of dollars in seed round financing led by Zhen Fund. According to Tianyan Check data, Yu Xin is currently among the shareholders of ofo's main body Beijing Becklock Technology Co., Ltd. and ofo's affiliated company Becklock Technology Service Co., Ltd. (E-commerce News)
7. 1688: The transaction volume of express delivery cabinets increased by 1400% month-on-month in the past week
According to Observer.com, Alibaba's wholesale platform 1688 data shows that the transaction volume of express delivery cabinets on its platform increased by 1,400% month-on-month in the past week, and the number of buyers soared by 300%. Community property and property management committees and startups have become the main purchasing forces. It is understood that since Fengchao announced the launch of the membership function, the controversy over "time-out charges" has become increasingly fierce, and some communities have boycotted them. Media reports said that as of 17:00 p.m. on May 11, a total of 108 communities in Shanghai had spoken out to boycott Fengchao. (E-commerce News)
8. Nokia launches two entry-level phones
36Kr learned that Nokia announced the launch of two entry-level phones, Nokia 125 and the new Nokia 150. Both phones are equipped with a 2.4-inch large screen and have super long battery life. They also have a built-in classic "Snake" game and an external FM radio without a headphone cable. The two phones are expected to be available in the Chinese market in June. (36Kr)
9. Fliggy: Distribute exclusive hotel subsidies to medical care nationwide
36Kr learned that according to the official introduction, Fliggy and merchants launched the "International Nurses' Day" care campaign, distributing exclusive hotel subsidies to medical and nursing care nationwide, covering 15,000 hotels in more than 300 cities across the country, and over 1,000 scenic spots are also open to medical and nursing care for free. For businesses that provide free medical and nursing scenic spots, Fliggy will be given a 3-month label of "Love Scenic Area". For hotel merchants that provide exclusive benefits for medical staff, the platform will provide traffic support, priority display and special activities. (36Kr)
Cross-border e-commerce
10. Brazilian e-commerce platform OLX launches digital wallet OLX Pay
According to 36Kr overseas, Brazilian e-commerce platform OLX recently launched its digital wallet OLX Pay. LABS reports that the new service will be tested first in Campinas, the Brazilian state of São Paulo, with new payment options allowing transactions and withdrawals. This feature is only available to Visa issued in Brazil, devices with Android operating systems, and users with active accounts on OLX. (E-commerce News)
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