[Dry goods] How to optimize search keywords for Taobao operations?

　　Many new sellers in small and medium-sized stores will have this question. Why can other people easily search for the same products by customers, and the ranking is also very high, while their own store traffic is very small? In fact, this is normal. Anyone who understands it knows that this has a lot to do with searching keywords. So, how should we optimize Taobao search keywords? And how to master the skills of selecting keywords?

　　Let’s first take a look at Taobao’s comprehensive sorting search rules! Only by fully understanding the rules can we adjust them in the rules.

　　Relevance - information related to the baby (search keywords to the baby's degree of correlation);

　　Market rules - consumer protection, display windows;

　　De-off time - whether the product loading and removal time is reasonable (currently wireless occupies the dominant position, this is only effective for large categories. For small categories, as long as you master the peak period of the category, you can make reasonable allocation);

　　Whether to cheat - downgrade, block, and violate regulations;

　　Product quality - pictures, related sales, and selling points sorting;

　　Product popularity - sales volume, conversion rate;

　　Seller service quality—DSR (store rating system), after-sales rate, dispute rate, comment quality (comments + pictures);

　　The above briefly introduces the basic points of the comprehensive ranking of Taobao stores. The foundation of a qualified Taobao store is mainly determined by: relevance, market rules, time to remove the shelves and whether to cheat.

　　The decisive factors that can generate competition are controlled by: product quality, product popularity, and seller service quality.

　　So what other aspects we need to pay attention to:

　　1. The top 2-3 names in comprehensive search are Tmall products;

　　2. The only difference between popularity sorting and default comprehensive sorting is the time to put on and off the shelves.

　　3. The Tmall search rules are basically the same as the main search rules (the threshold for Tmall entry is very high now, and small and medium-sized sellers basically don’t need to consider Tmall anymore, although they have recently opened their entry), and there is also a price factor, but the time factor is put aside;

　　4. Personalized search results for thousands of people and faces (different people search for the same keyword and show the pages displayed by different people);

　　5. Product attribute information search function (a product has a keyword color that is black. When the title does not have the keyword black, buyers can also search and display this product when searching for black).

　　Taobao sellers are now showing a geometric multiple growth. In order to better allow buyers to stay on the platform to shop, it will naturally make high-quality stores better present. This is also a manifestation of fairness. If you want to do a good job in Taobao, you are just a hooligan if you don’t do a good job in keyword optimization. In fact, the keywords can also determine the store's traffic display rate and weight accumulation. Therefore, when setting the title, you must consider the display method of SEO search rules.

　　In terms of buyer experience, whoever the buyer likes will be given priority;

　　The new store has an official support policy and is naturally highly weighted (in other words, because they all start from zero, they are stable);

　　The store should move towards "small but beautiful" rather than "big and complete" (small but beautiful, not to be small, but to provide services, quality and products in one category);

　　The rules of survival of the fittest have existed since ancient times, and Taobao baby’s click-through rate and conversion rate ability are very important. Just imagine, Taobao’s ranking rules are dynamic. Buyers generally shop: search for keywords - find the intended baby (click to compare multiple intended baby) - transaction intention baby - buyers receive goods, comment, and post pictures - transaction is completed. It is not difficult to analyze from the buyer's shopping process:

　　1. Which words should buyers search for - establish a keyword database (I believe many people do not continuously collect the keywords of the product);

　　2. When to search for keywords - the peak period for buyers to visit the store (it can also be said about the arrangements of superiors and subordinates here);

　　3. Can you see the ranking display of a certain keyword in the product during searching;

　　4. Whether you see what you need - baby's choice of style and word selection

　　5. Who else can you see besides you—baby’s competition on and off the shelves,

　　6. Are you willing to click on the baby - click rate

　　7. Are you willing to buy a baby - conversion rate

　　8. Are you willing to give positive reviews - product positioning, quality, customer service, and in-store promotion strategies.

　　In fact, these problems are what buyers should think of before opening a store, but too many friends said: I want to open an online store and just earn some living expenses. Just sue me for making money, and don’t say any other nonsense. To be honest, I don’t make much money, and it’s not easy to dampen my enthusiasm. If I don’t consider what I want to do and prepare materials, I want to make money. I really don’t know this trick.

　　The above is an introduction to how to optimize the search keywords on Taobao. I hope it will be helpful to everyone. In fact, it is not just Taobao. The operation of any e-commerce model requires everyone to constantly explore and learn. If you don’t know how to do e-commerce, then we will help you grow in e-commerce. You can leave us a message and we will bring you surprises.