#Laogao E-commerce Newsletter# [October 12 E-commerce Evening News Brief]

Evening News: Taobao App officially launched the "elder model"; Douyin e-commerce revised the rules for banned goods in the jewelry and cultural relics industry; JD.com released the "hour shopping" business: speeding up to hourly and minutely; AliExpress Russia announced its first-half fiscal year results: GMV increased by 36% year-on-year; Amazon launched a new communication tool to improve the shopping experience of buyers...

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E-commerce newsletter

1. Taobao App officially launched the "Elder Mode"

On October 12th, today, Taobao’s official blog released news that the “elder mode” has been officially launched in the latest version of Taobao App released before Double 11. It is reported that in the newly launched elder mode, the information structure of Taobao’s homepage has been simplified and fonts have been enlarged, and other interface fonts have also been enlarged. Users can turn on by selecting "Mode Switch" in the "Settings" in the upper right corner of "My Taobao". At the same time, this mode also launched an intelligent assistant, which facilitates elderly users to search for products using voice. (E-commerce News)

2. Douyin e-commerce revised the rules for banning goods in jewelry and cultural relics industry

It is reported that Douyin e-commerce stipulates that the goods sold by merchants that have settled in should comply with the relevant requirements of national laws and regulations and platform operations. The products prohibited from being promoted include: gambling products, processed jewelry and jade, biological products or low-quality jewelry, etc. The revised rules will officially come into effect on October 19, 2021. (E-commerce News)

3. JD.com launches "hourly shopping" business: speed up to hourly and minutely

On October 12, before JD.com, before 11.11, JD.com's hourly shopping business jointly created by JD.com and Dada Group was officially released, marking that JD.com's full efforts in real-time retail and speeding up to "hourly delivery" or even "minute delivery". According to reports, hourly shopping is a unified brand for JD.com's instant retail business, corresponding to the retail model of "online ordering, store delivery, hourly and even minutely delivery". Hourly Purchase is fully undertaken by Dada Group and has continued to grow rapidly since its trial operation, with sales in September increasing by 150% compared with January. (E-commerce News)

4. Alipay and Shihuituan won the 2020-2021 Internet Economic Award

October 12th news, recently, the 8th Global Internet Economic Conference of GIEC 2021 was held in Beijing. At the conference, the 2020-2021 Internet Economic Awards List was released. Alipay won the "Most Popular Digital Life Service" and Shihuituan won the "Most Popular Community Fresh Food Group Purchase E-commerce Platform". It is reported that a total of 34 Internet companies have been selected for the 2020-2021 Internet Economic Awards, including Sichuan Perfect World Cultural and Creative Co., Ltd., Sina News, First Video, Alibaba International Station, etc. (E-commerce News)

Internet news

5. ZTO Express once again pilots the "timed delivery" service for 2 yuan per order

According to the news on October 12, according to Yibao.com, ZTO Express is piloting the "timed delivery" service, with 2 yuan per order. Users can purchase services on WeChat applets and choose a two-hour period from 9:00 to 19:00 as the delivery time. When the courier scans the delivery, the specific delivery time will pop up, and the signing and receiving action will be completed with the 4-digit signing code provided by the user. The business is expected to be promoted across the network in late November. It is understood that in 2017, Cainiao Gouo joined hands with ZTO and Tiantian Express to pilot the "timed delivery" service in some areas of Shenzhen and Shanghai, but such businesses were not promoted on a large scale at that time. (E-commerce News)

6. Kuaishou cracked down on fraud accounts: a total of more than 429,200 accounts were punished in September.

According to October 12, Kuaishou recently issued an announcement on cracking down on fraudulent accounts. The announcement stated that in September this year, the Kuaishou community security and risk control team conducted special governance on content and accounts such as fan-spoken fraud, private order transaction fraud, counterfeit fraud, and part-time fraud in order brushing, totaling more than 429,200 accounts were punished, more than 233,900 fraud accounts were cracked down on fan-spoken gift-giving fraud accounts, more than 133,400 fraud accounts, more than 4,620 fraud accounts were impersonated, and more than 57,200 part-time frauds were killed. Among them, the fraudulent methods of private order transaction fraud are divided into virtual transaction fraud and physical transaction fraud. (Penguin)

Cross-border newsletter

7. AliExpress Russia announced its first-half fiscal year results: GMV increased by 36% year-on-year

According to October 12, recently, AliExpress Russia announced its half-year financial report from April 1 to September 30, 2021. In the first half of the fiscal year, the total number of orders for AliExpress in Russia reached 139.2 million, the number of sellers increased by 5.5 times year-on-year, and the market share increased by 126% year-on-year. In September 2021, the average daily order volume of local commodities reached 100,000 orders. Currently, the total number of Russian sellers in AliExpress has exceeded 350,000, of which the number of local sellers has increased by 172% year-on-year to 75,500. (E-commerce News)

8. Flipkart's "Big Billion Days" event ended: More than 55% of new sellers

According to foreign media reports, this year's Flipkart promotion "Big Billion Days" ended on October 10. The company said that during this year's BBD, the number of new sellers increased by more than 55% compared with last year, and more than 3.75 billion sellers participated in the event, and shoppers saved about 1.15 billion rupees. Among the new sellers, 57% come from second-tier, third-tier and smaller towns, such as Jaipur, Surat, Howra, etc. It is understood that Flipkart's competitor Snapdeal's total sales increased by 98% over last year during the same period's promotions. Amazon India also received the highest single-day sales ever, with its new sellers rising by 60% year-on-year. (E-commerce News)

9. UPS appoints Jiang Qian as president of China

On October 12th, UPS announced today that on its official Weibo account, Jiang Qian was appointed as the president of China. According to reports, Jiang Qian joined UPS in 2005 and served as the president of UPS South Asia, responsible for the strategic growth of 28 markets in UPS Southeast Asia and the Pacific Islands, and was subsequently appointed as the vice president of UPS Asia-Pacific strategic project. It is understood that Jiang Qian has nearly 20 years of international supply chain and trade management experience, and will be fully responsible for the express business operation and strategic decision-making of UPS China, and will continue to help Chinese local customers strengthen cross-border trade connectivity and build a resilient supply chain. (E-commerce News)

10. Amazon launches new communication tool to improve buyers' shopping experience

On October 12, Amazon's US website recently issued an announcement stating that it will launch a new communication tool for brand sellers to facilitate contact with buyers who leave 1, 2 or 3-star product reviews, and improve their shopping experience to solve their negative reviews.

It is understood that Amazon's newly launched communication tools are conducive to sellers' contact with buyers who leave 1, 2 or 3 star product reviews. This tool allows sellers to choose how to interact with buyers to improve their buying experience, such as providing a full refund for buyers or providing other information to the buyer to solve the buyer’s problem.

Sellers can access this new tool by going to the Seller Center and clicking Buyer Reviews under the Brands tab. Sellers can also view all reviews for all products sold at any time and filter by star rating or brand. Amazon has now enabled the new Contact Customer feature to review reviews for key products.

It is important to note that sellers are not allowed to ask the buyer for personal information, including email or phone number, and buyers should not change comments due to any potential solutions.

It is worth mentioning that according to statistics from the supervisory authority, Amazon received more than $600 million in tax relief before entering this year's holiday season, and this estimate is relatively conservative because some transactions have not been fully disclosed. (E-commerce News)