Many Taobao sellers often encounter this situation: a certain product in the store is not recommended, but this baby is inexplicably raised. Why is this? In fact, this situation shows that as long as it is a new product, Taobao will definitely have this kind of search support.
For new products, there is only one point of assessment: what is your ability to seize opportunities. What I want to share with you today is what details you need to pay attention to during the operation of new products.
Never blindly launch new products. In order to enable you to get more opportunities during the new product period, you must do a lot of preparations.
(1) New planning
Many Taobao sellers have no planning when launching new products. They have new products when they have a baby, and there are many at once. This is wrong. For example, if you have 40 babies and you put them all at once, can you have the energy to take care of these 40 babies? I think most Taobao sellers don’t have that, you may only focus on one or two. So, the best way is: you distribute these 40 items evenly to one month or even a few months, so that you can focus on a limited number of items every week.
(2) Don't add new products during the period of punishment
If your store is in the penalty period, no matter what it is, whether it is false transactions, reported, invested or regulated, in short, when you have bad records, don’t add new ones during the penalty period, because at this time, you have very few opportunities to support it. It's like something. Everyone has the right to be elected, but when you are imprisoned for a crime, even if you have the right to be elected, you will not have the chance to be elected. (Original author of this article: Meditation Luohan, please keep it if you reprint it)
(3) Work hard to improve the overall quality score of your store before launching a new store
In fact, this is still the same as an election. Before the election, the harder you work to improve your performance and your overall strength, the more chances you will be selected. The same goes for new treasures. If your store’s comprehensive quality score has been improved before new ones, you will definitely get more opportunities. This comprehensive quality score includes improvements in store levels, continuous improvements in DSR scores, reductions in refund rates, etc.
(4) New optimization of title, first picture, and details page
Taobao determines that the fewer the same model you have, the more opportunities you will give you. The number of the same model you have is mainly judged by the three elements of title, first picture, and details page. So, I am very opposed to copying. Although we have seen that copying has been successful, in order to gain more traffic to support new products, you must spend more time to do a new thing. Therefore, don’t use other people’s titles or first pictures to take pictures yourself, and you must design the details page yourself. Then go to Taobao to search for the full title, search for the first picture, and see if there are many similar models.
(5) The new product label must match your store label
Especially the wireless terminal, this is the core factor for whether you can get more support and better support. For example, the label of your store has always been low-income people. If you are preparing to launch a new baby, it is a high-end product, then it is clear that you have no chance. If the labels in your store are all Korean and you have to put on a new European and American style, then you will have no chance, and label matching is a very critical element. 》》》What data should be taken to explore hot products?
If you make these preparations before you launch a new product, it will save you a lot of effort for your baby to develop in the future.
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