#Laogao E-commerce Newsletter# [E-commerce Evening News on March 24]

Evening information:

1. Taobao’s new “Hour Delivery” service specification will officially come into effect on March 31;

2. Douyin Life Service released the "2023 Douyin Life Service Comprehensive Industry Insight White Paper";

3. The first store of JD Electric City flagship store in Chengdu will be opened for trial operation during 618;

4. WeChat regulates public account template messages and will gradually implement pure marketing message interception measures;

5. Dunhuang.com will add a new "Is there any channel's proper investment certificate" function to online logistics channels...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. WeChat regulates the template messages of public accounts, and will gradually implement pure marketing message interception measures.

On March 24, the WeChat Public Platform Operation Center issued an announcement on standardizing the template messages of public accounts, saying that the template message capabilities of public accounts are designed to facilitate developers to provide service credential notifications to users. Recently, the platform has found that the template messages issued by some public accounts involve content including but not limited to product marketing, service promotion, etc. The above behaviors damage the user's message reception experience, bring great trouble to the user, and cause a large number of user complaints. Starting from now on, the platform will gradually implement interception measures for pure marketing messages; starting from March 30, 2023, the tail/note content, custom colors, and emojis will be removed. (WeChat Public Platform Operation Center)

2. Douyin Life Service Releases the "2023 Douyin Life Service Comprehensive Industry Insight White Paper"

On March 24, Douyin Life Service released the "2023 Douyin Life Service Comprehensive Industry Insight White Paper", focusing on the development status of popular categories in Douyin life services such as Xiuyu Shopping, Beauty, and LifeEvent. The report shows that short video platforms have become an important channel for users to obtain information related to local life. From the user perspective, the population coverage of Douyin's life service industry is relatively balanced, and both gender ratio, age group and urban line distribution are showing a trend of balanced development. (Juliang Engine City Research Institute)

3. Taobao’s new “Hour Delivery” service specification will take effect on March 31

According to March 25, Taobao today issued a public notice on the addition of the "Taobao "Hour-Time Service Specifications". The new rules will be announced on March 24, 2023 and will officially take effect on March 31, 2023. The announcement shows that the main changes are: the new "Taobao "Hour-Time" Service Standards" are added, which stipulates the scope of application, seller access and exit requirements, service guarantee, etc. (Taobao Rules Center)

4. The first store of JD Electric City Flagship Store in Chengdu will be opened for trial operation during 618.

On March 24, the first store of JD Electric Appliances City flagship store in Chengdu officially announced today that it has entered the Wannianchang business district, known as the "First Business District of Chengdu Home Appliances". According to reports, the store is located on the 1-3th floor of Galaxy Commercial Plaza, Second Ring Road, Chenghua District, Chengdu. It has an operating area of ​​12,000 square meters and has more than 100,000 kinds of goods. It is expected to be trial operation during this year's 618. Through the innovative model of online and offline omni-channel integration, JD Electric City Flagship Store has achieved the same product, same price and same service as JD.com online. (Lianshang.com)

Internet news

5. Guosen Securities: Maintain Tencent’s “buy” rating and strong profit certainty in 2023

公司财报对2023Q1的展望乐观：在2022年受影响较为严重的国内游戏、支付业务在2023Q1均得到了显著恢复。报告指出，2022Q4，公司网络广告收入为247亿元，同比增长14.6%。根据公司公告，2022Q4，在朋友圈使用时长同比大致稳定的情况下，视频号使用时长达到朋友圈的1.2倍，为去年同期的三倍。该行预计视频号仍有较大商业化空间，有望继续推动腾讯广告收入增长。（智通财经）

6. Meituan Rider Helmet Interaction Patent is Authorized

According to the news on March 24, Tianyancha App showed that on March 24, the patent for the "helmet interaction system" applied for by Beijing Sankuai Online Technology Co., Ltd. was authorized. The summary shows that the helmet interaction system includes a helmet and an operating terminal, which communicates wirelessly with the operating terminal, and the operating terminal includes an operating button. The operating terminal is used to be installed on the handlebar of the rider riding vehicle, and the operating terminal is used to function control the helmet. In addition, the camera on the helmet can also be used for driving records, and if a traffic accident occurs, it can be assisted in determining the responsibility. (Tianyan Check)

7. Suning.com: Air purifiers increased by 122% year-on-year in the past week

According to the news on March 24, data from Suning.com platform showed that in the past week, the search volume of healthy home appliances has increased by 255% month-on-month, and the sales of air purifiers and fresh air air conditioners have increased by 122% year-on-year. The health home appliance market is booming, and some regions are seeing sales growth. Taking Beijing as an example, since February 21, during the Suning.com home appliances and home decoration consumption shopping festival, the sales of offline air purifiers with sterilization function increased by more than 200% year-on-year, the transaction volume of sterilization and purified air conditioners increased by 3 times year-on-year, and the transaction volume of self-cleaning air conditioners increased by 280%. (China Radio and Television)

8. Yu Minhong said that he will deploy the cultural and tourism industry in the future

On March 24, Yu Minhong, director of the Central Education Committee of the Democratic League and chairman of New Oriental Education Technology Group, attended the first Democratic League Rural Revitalization and Development Forum and delivered a keynote speech on "Why did I do Oriental Selection". Yu Minhong said, "From New Oriental to Oriental Selection and then to Oriental Selection's popularity, it is because I am a restless person." He believes that Oriental Selection is currently a platform for selling goods, and this one has a ceiling. Speaking of the next goal, Yu Minhong said that another goal is "beautiful scenery", and he will deploy the cultural and tourism industry, "No matter how many storms there are, I will continue to move forward with New Oriental." (China News Network)

Cross-border newsletter

9. Cross-border logistics platform 17TRACK has opened the aviation parcel tracking API

On March 24, the cross-border logistics platform 17TRACK announced that it has opened aviation API docking, based on the research and development of 17TRACK core technology, and the interface will be maintained by a professional team. Specifically, the interface will automatically identify the airline based on the bill of lading number, with an accurate recognition rate of 100%. After the interface quickly obtains the relevant order number logistics data, it supports automatic push after the Webhook logistics trajectory is updated. Customers can query the following information: basic order information, current operational flights, routes + flight time, detailed trajectory. Customers can also query the order division information. If the goods arrive at the destination inconsistently, they can notify the pickup owner in advance. (17TRACK)

10. Dunhuang.com will add a new "Is there any proper investment certificate for the online logistics channel" function to display

The announcement stated that in order to facilitate sellers to quickly resolve disputes between the platform's unreceived goods and resolve sellers' human communication costs, Dunhuang.com will add a new "Is there a proof of channel investment" function to online logistics channels starting from April 10, 2023. Sellers can check it when choosing an online logistics channel. (Dunhuang.com)