How to have millions of Weitao fans?

　　Laogao Crown Club also ushered in its last regular meeting in 2016 - a review of the future. We invited Mao Ting, the founder of HAVE RICE (restaurant), who completed 0 promotions in just one year from 2015 to 2016, achieving a sales myth of hundreds of millions. At the regular meeting, her sharing theme - How can small and medium-sized sellers have millions of Weitao fans?

　　On-site Q&A:

　　Q: I would like to ask how you let the public know in the first place?

　　Mao Ting: We knew what I was going to do five years ago, that is, we didn’t have some technical things, what we did was to penetrate my strategy into the details of my work, and we didn’t have any technical operations. How did we get up? We have experience in the clothing industry and our e-commerce experience. What I am proud of is that we have a great team. Our original point is that we don’t look at money. What we do is differentiate. We don’t do the popular things on the platform. The differentiation is different from others. At the beginning, there were three or four orders, and at a certain time, there were 100 orders, and in the end there were thousands of orders. What is needed is time. I will spend a year to do something, and I will constantly seek differentiation in the process.

　　Q: How to reflect differentiation?

　　Mao Ting: It should be reflected in the scene. One suggestion is to find a designer to present the overall situation. Everyone’s products are similar, and they can only stand out through the overall scene presentation. Your style pictures need to be placed in the environment for customers to choose.

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