Chen Yufan's business territory, 3 of the 13 companies in the Ice and Fire Poles, have their licenses revoked

　　On April 16, singer Chen Yufan took the lead in speaking out and officially clarified through the video that he had agreed to divorce Bai Baihe, and said that he would withdraw from the entertainment industry indefinitely. For a moment, the industry and the outside world began to make many speculations on what will Chen Yufan go after he quit the entertainment industry. However, Beijing Business Daily reporters found that in addition to the identity of a singer, Chen Yufan also has a professional business card of "investor", and the companies he invests in are also involved in many fields such as cultural performances, artist brokerage, catering, and logistics. In the eyes of practitioners, it is not uncommon for celebrities to become investors nowadays, but to gain long-term returns, it is only the beginning to see the project.

　　Get involved in diverse fields

　　Compared with his popularity in the music field as a member of "Yu Quan", Chen Yufan's many layouts in the investment field under the name of "Chen Tao" in recent years have seemed quite low-key. According to insiders, Chen Yufan's investor identity is even earlier than many other stars of the same period. A Beijing Business Daily reporter found through reviewing public information that as early as 2002, Chen Yufan became a shareholder of Beijing Mayflower Bar Co., Ltd. In 2003, Beijing Shenghui Jiayin Trading Co., Ltd., which was established for only one year, was also included in Chen Yufan's investment map; after 2005, by investing in Beijing Petersburg West Restaurant Co., Ltd. and Beijing Fan Luming Logistics Co., Ltd., Chen Yufan began to try to get a share in the catering and logistics fields other than culture.

　　Based on his previous investment experience, Chen Yufan also began to set up a company and became his own boss. On January 18, 2006, Beijing Fanren Culture Communication Co., Ltd. (hereinafter referred to as "Mortal Culture") was officially established and signed a contract with a thin band that was influential in the rock industry at that time. In 2008, Skinny Band released the new record "Day Seven", an album produced by Fanren Culture, produced by Chen Yufan, and supported by Huayi Brothers Music. It sold 40,000 copies in four months after its launch. Skinny Band also won the honors of "The 16th Oriental Wind List" and other Best Band.

　　In 2010, Chen Yufan and Hu Haiquan jointly established Beijing Jujiang Culture Development Co., Ltd., and recruited stars such as Huang Jianxiang, Li Xiang, and host Li Chen. According to public information, Jujiang Culture now also has subsidiaries such as Beijing Jujiang Heli Brand Management Consultant Center, Beijing Shiji Jujiang Investment Management Co., Ltd., and Beijing Chiknao Investment Management Center (hereinafter referred to as "Chiknao Investment").

　　It is worth noting that Chen Yufan's investment figures have begun to appear more and more frequently in the New Third Board market. In 2015, Jiangsu Airove Display Technology Co., Ltd. (hereinafter referred to as "Airove Technology") welcomed a new shareholder Chen Yufan. Less than a year after Chen Yufan invested, Airovi Technology was listed on the New Third Board; in the same year, Chen Yufan subscribed 12,000 shares at 55 yuan per share through the private placement of the New Third Board company Beijing Infinity Zizai Culture Media Co., Ltd. (hereinafter referred to as "Zizai Media").

　　In the eyes of practitioners, since celebrities also come into contact with more commercial activities and resources while performing performance activities, it is a "natural" thing to invest after accumulating a certain amount of capital. At the same time, with the help of their own social status and influence, it will often have a positive impact on the development of participating companies.

　　Performance polarization is obvious

　　According to incomplete statistics, from 2002 to the present, Chen Yufan has established and invested in 13 companies and has received support from industry leaders such as Yu Minhong and Sheng Xitai. However, through a review, Beijing Business Daily reporters found that the operating performance of these companies can be described as two-level differentiation, and some companies have even been revoked by relevant departments.

　　According to the 2016 annual report data released by Zizai Media on April 13, the company achieved revenue of 91.5843 million yuan during the reporting period, a year-on-year increase of 195.81%; net profit reached 15.522 million yuan, a year-on-year increase of 176.36%. Zizai Media stated that in 2016, the company's film marketing revenue increased by 45.9538 million yuan, online drama marketing revenue increased by 5.8241 million yuan, and variety show marketing revenue increased by 4.046 million yuan. In 2016, the total box office of movies participated in by Zizai Media exceeded 6.206 billion yuan, accounting for nearly 23.3% of the total box office of domestic films. The number of online dramas participated in marketing reached 21 billion times, accounting for about 40% of the total online dramas in 2016.

　　However, in contrast, Elovy Technology's performance is not ideal. According to data released by Airovi Technology for the 2016 semi-annual report, the company's net profit in the first half of the year was -5.1728 million yuan, an increase in losses compared with the same period last year. From 2013 to 2015, the company's net profit was -4.2195 million yuan, -5.6463 million yuan and -1.9489 million yuan respectively, and it was in a state of continuous losses and has not been able to make a profit. In the eyes of practitioners, since screenless TVs are currently emerging products and the market prospects are uncertain, it is reasonable that the company's operating performance has experienced large fluctuations, but investors have lost confidence due to the company's long-term losses.

　　In addition, according to public information, since its establishment, Chen Yufan’s own company Mo Ren Culture, apart from signing a contract with a thin band and launching a new album, it has not made any other major moves in business for many years. In 2011, the Skinny Band also left Mortal Culture and signed a contract with the independent record company "Tree" Music. A Beijing Business Daily reporter logged into the National Enterprise Credit Information Disclosure System and found that in November 2012, the business license of mortal culture was revoked. In addition, Beijing Shenghui Jiayin Trading Co., Ltd. and Beijing Mayflower Bar Co., Ltd., which Chen Yufan participated in the investment, were also revoked their business licenses in December 2007 and December 2010 respectively.

　　"There is room for adjustment for the company's poor performance, but being revoked for business license is already an administrative penalty." In the view of Liu Deliang, founder of Xinyuan Wenzhi, celebrity investment companies are already a very common phenomenon, but market changes are unpredictable, so celebrity investment is also accompanied by great risks. "The revocation of the business license of the mortal culture is very likely because of the failure to file taxes in accordance with the law, because some companies did not conduct substantial business operations after they were established, and there were no professionals to operate the company's finances, especially some celebrities who participated in the company but did not participate in management, resulting in the company being in an abnormal operating state for a long time, and their business qualifications would naturally be revoked."

　　You must know more about investment and operation

　　“对于很多明星来说，通过拍电影、出唱片、玩综艺获取的收入，远远不如投资公司获取的分成多，这也是时下明星热衷于投资的原因。”北京市社科院首都文化发展研究中心副主任沈望舒表示，只有名气而没有实业的明星很难在娱乐圈中长期立足，但是将自身的影响力换成股权，明星便可以借助资本站稳脚跟，“虽然资本的诱惑力很大，明星在投资时也不能盲目跟风，在自己擅长、熟悉的领域进行投资，更容易把控风险”。

　　Having a good project does not mean that you can get it once and for all after investment. In Liu Deliang's view, celebrities also need to consciously operate their investment capital in order to make the benefits they obtain famous. At present, many celebrities have many investment projects, but they do not have professional personnel or team assistance management. In addition, many celebrities do not have the time and ability to better understand the operating status of the invested companies, so it is not uncommon to be trapped in capital. "There is huge room for development in the investment field. In order to better operate investment projects, many celebrities abandon their identity as actors or musicians and transform into professional investors, and while obtaining income, they also maintain their own commercial value."

　　At the same time, celebrities themselves have strong market appeal, so when there is negative news about celebrities, it will also have a certain impact on the companies they invest in. Some investment analysts pointed out that cross-field investment can reduce investment risks to a certain extent. Taking Chen Yufan as an example, this divorce with Bai Baihe may cause Chen Yufan's investment projects in the performance field to fluctuate, but it has basically no impact on his investment in catering, logistics and other fields, which is also a benefit of diversification of investment content.

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net