Hema Fresh's second Beijing store postponed its opening: it needs a longer promotion period

　　On July 5, Hema Fresh’s WeChat official account issued an “important notice”, postponing the opening time to July 17.

　　The official account stated that due to the mistake of "Hema Jun", the opening time was wrong and explained that "the weather was not good" on July 8, so the date was updated to July 17. However, industry experts believe that there are multiple factors in delaying the time, which according to the official WeChat statement, explains that it is more reasonable to require a longer promotion period.

　　Previously, according to the publicity of staff near Hema Dacheng Store, the original planned opening time was determined on July 8. According to the staff, you can go to the Hema App to purchase and deliver the goods to your door in advance. However, there are very few products in the App. For example, in the meat, poultry and egg category, only egg products can be selected, and there are only two brands, and there are only four products to choose from in dairy products. An expert who asked not to be named said that this approach is to enable nearby consumers to familiarize themselves with the operating procedures as soon as possible and lay the foundation for official business in the future.

　　According to Hema’s official WeChat official account, within the waiting time of more than ten days, consumers can invite more friends to attend the opening ceremony of Hema Fresh. According to the content released by the official account, Hema will hold a red envelope grab event on July 8, with an amount of 78,000 yuan. Although the postponement is that the store activity remains unchanged after July 17, the amount has been reduced to 71,700 yuan, matching its opening time.

　　Industry experts believe that there are many factors that delay the opening of the store, such as failure to meet the fire safety hazards, incomplete relevant procedures and certificates in the store, or the company's internal management and unsmooth product allocation, etc., which will affect the opening time.

　　However, according to the information released by Hema Fresh’s WeChat official account, the time change is more for gimmicks and is a marketing method that can make more consumers pay attention to the store opening day, thereby increasing the promotion time. (Source: NetEase News)

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