The purpose of the direct train to find the crowd is that when the buyer finds keywords, he participates in the premium weight. For buyers who are suitable for the corresponding group, the premium can be increased in a targeted manner so that this type of group can see it in a higher direct train position. So how do you add the maternal and infant category of Taobao Express?
Analyze the characteristics of the store and find the right people in the store:
The purchasing habits of different groups of people are also different. For example, people who buy clothing, shoes and bag products, the purchasing behavior is generally: reading - collection/add shopping cart - purchase. The entire process will not be too long, and the storage/shopping cart stage may be directly crossed. Consumers who purchase products such as home appliances and furniture are increasingly focusing on the preservation/shopping cart stage. So, for this type of product population, we are increasingly demanding to repeatedly display products in front of buyers during the implementation process.
Different groups of people set up the premium share of express trains:
The accuracy of the population of central customers and potential customers is different, and the accuracy of the traffic introduced is also different. Therefore, when setting the premium, different customer groups have targeted settings. It is a channel that can pass the "low premium gradual price increase method" and "high premium gradual price reduction method" to test suitable stores.
Self-definition crowd:
It is self-definition that the crowd traffic is the largest, and after setting different dimensions, the number of traffic imports can be controlled. Regarding the setting of dimensions, you can analyze the current user population of the store with data cubes, business consultants, etc.
Introduce precise traffic:
From the perspective of the precise population, it is not difficult to see that the intention of the precise population is to weight the participants when searching. Therefore, we can display our products in front of our targeted customer base more accurately. Regarding the introduction of precise traffic, we can register to find the premium for the crowd and introduce precise traffic.
Expand traffic:
The main traffic in the search population comes from the self-defined population, which can locate the population by gender, age and monthly average consumption limit.
Things to note
The express train is now constantly adjusting and optimizing, from launching Taobao’s personalized search for thousands of people and thousands of people to launching personalized keyword search for personalized, traffic has been further dispersed. At the same time, the accuracy of the direct train has also been further improved. For the shopkeeper, it is easier to operate and find the traffic that is suitable for his store.
Finding crowds is to find the premium for different segmented groups in the direct train search, mainly divided into central customers, potential customers and self-definition crowds. In fact, its essence is to find keywords and provide premiums for different groups of people, so that the shopkeeper can get more displays among more accurate groups.
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