#Laogao E-commerce Newsletter# [E-commerce Morning News on July 23]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 23] Gome and CCTV News will broadcast live nationwide to drive regional economic development; Xiaohongshu reduces the cost of brand entry, and corporate accounts will be exempted from certification fees before July 31; Nike will incur a one-time expenditure of up to US$250 million due to layoffs; Jay Chou’s first live broadcast is confirmed to be officially opened on July 26; Apple released a research report to defend the App Store: other digital platforms also cost 30%...

　　E-commerce newsletter

　　1. Guangzhou and Alibaba sign the "Spring Thunder Plan" strategic cooperation agreement

　　July 22nd news, today, the Guangzhou Municipal People's Government and Alibaba signed a strategic cooperation agreement on the "Spring Thunder Plan". According to the agreement, the two parties will jointly help foreign trade enterprises expand domestic and foreign markets, work together to shape the global brand of "Guangzhou Manufacturing", help the digital transformation of factories and professional markets, and cooperate to cultivate e-commerce live broadcast talents. Specifically, in terms of developing e-commerce live broadcasts, the two parties will carry out normalized cooperation on live broadcast e-commerce, establish Taobao Live Guangzhou MCN Institutional Enterprise Business Alliance; establish Alibaba Taobao University Guangzhou Digital Talent Training Base to cultivate Guangzhou e-commerce talents. (E-commerce News)

　　2. Xiaohongshu reduces the cost of brand entry, and corporate accounts are exempt from certification fees before July 31

　　36Kr learned that on July 22, Xiaohongshu held the first Will Future Brand Conference in Shanghai. On the same day, Xiaohongshu released a complete set of brand support policies including 0 threshold entry, 10 billion traffic support, and KOC connection plan. Among them, Xiaohongshu will provide targeted support for the brand certification fee for registered and certified enterprise accounts before July 31. (36Kr)

　　3. Gome and CCTV News will broadcast live nationwide to drive regional economic development

　　On July 22, after successfully organizing several large-scale live broadcast activities with cumulative live broadcast sales of over 1.7 billion, CCTV News and Gome have upgraded their cooperation and will jointly hold the "Travel Live Broadcast of 31 Provinces in the Country" event, aiming to bring Gome's "new store mode" to thousands of households. It is reported that the first live broadcast will be launched in Shanghai on July 25, opening the national live broadcast. (Titanium Media)

　　4. Chairman of BOE: The display industry is facing a huge challenge, and the Internet of Things will bring trillions of opportunities

　　BOE Chairman Chen Yanshun said at the 2020 China (Shanghai) International Display Industry Summit Forum that the global display industry is currently facing huge challenges, mainly in three aspects: First, the imbalance of supply and demand is still severe; second, the iteration and upgrading of technology is accelerated; third, the industry integration trend is obvious. Various display technologies such as LCD, OLED, Mini/Micro LED, VR/AR are developing rapidly, but LCD will remain the mainstream market application in the next five years. Chen Yanshun believes that despite facing certain challenges, the Internet of Things has brought new trillion-level industrial opportunities to all industries. (Penguin)

　　5. Jay Chou’s first live broadcast will be officially launched on July 26

　　36Kr learned that Jay Chou will start his live broadcast debut on the Kuaishou platform at 8:30 pm on July 26. Previously, Jay Chou announced his exclusive entry into Kuaishou, and the number of fans of his official Kuaishou certified account "Class Zhou" has now exceeded 22 million. (36Kr)

　　Internet Information

　　6. Nike will generate up to $250 million in one-time spending due to layoffs

　　On July 23, Sina Finance reported that layoffs will bring Nike $200 million to $250 million. It is understood that Nike announced a new phase of e-commerce in June called Consumer Direct Acceleration, a move that will result in a net reduction in jobs and incur one-time expenses. In November, Nike said it would stop selling products including sneakers and clothing directly on the Amazon platform, ending its two-year pilot partnership. (E-commerce News)

　　7. The Yijiu Payment Company acquired by Didi is officially renamed "Didi Payment"

　　36Kr learned that Tianyan Check data shows that recently, Beijing Yijiufu Payment Technology Co., Ltd. has undergone industrial and commercial changes, and its company name has been changed to Beijing Didi Payment Technology Co., Ltd. Beijing Didi Payment Technology Co., Ltd. was established in July 2010 with a registered capital of RMB 100 million. According to Tianyancha shareholder information, the company is wholly owned by Shanghai Shiyuan Technology, which is a wholly owned subsidiary of Didi Chuxing. (36Kr)

　　8. Apple releases research report to defend the App Store: Other digital platforms also charge 30%

　　Apple said that according to a study commissioned by its Analytics Group, its App Store app store charges and business practices are basically the same as other digital platforms such as the Google Play App Store and the Amazon App Store, with other digital platforms also taking a 30% commission. Previously, developers have been accusing Apple of anti-competitive behavior, focusing on the company's 30% commission on digital goods sales revenue and the requirement that developers use the company's own payment system to purchase digital goods. (Sina Technology)

　　9. Taojiji initiates bankruptcy liquidation claim declaration

　　Taojijiji's location Shanghai Huanshou Industrial Co., Ltd. began to send bankruptcy liquidation claims declaration notices to merchants. On March 31, 2020, the Shanghai Third Intermediate People's Court ruled to accept the bankruptcy liquidation case of Shanghai Huanshou, and appointed the Shanghai Huanshou liquidation group as the administrator on April 27, 2020. On July 17, 2020, the Shanghai Third Intermediate People's Court issued an announcement, determining that the deadline for filing claims in this case is October 12, 2020. ("Science and Technology Innovation Board Daily")

　　Cross-border e-commerce

　　10. Amazon Europe launches new performance appraisal indicator "invoice defect rate"

　　On July 22, the Amazon European Site seller account has launched a new performance evaluation indicator "Invoice Defect Rate (IDR)", which will affect all Amazon European Site sellers who receive orders from corporate buyers.

　　According to Amazon's corporate purchase invoice policy, all sellers must provide corporate buyers with valid VAT invoices for this order within one working day after each company's order is confirmed and delivered. Amazon said it advises sellers to keep invoice defect rate below 5%. (Hugo)

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