The more accurate the people are in Taobao direct , the higher the conversion rate will be. The direct bus will cost less, and the traffic will be more accurate, the conversion will be higher, the transactions will be more, and the turnover will be doubled, forming an excellent cycle.
The more accurate the crowd of people through the express train , we need to target the crowd. So how do we check it? We can go and see the business consultant - visitor analysis.
1. Time period distribution and regional distribution: Here we can analyze where the popular periods and popular areas of our store are through the multi-day period distribution and regional distribution.
2. Naughty value distribution: Naughty value refers to the naughty index of Taobao members. It is a subdivision of the general hierarchical concepts in the original 'VIP system' and divides the three core indicators of purchase, interaction and reputation, aiming to better encourage users to participate in interaction and sharing. The higher the naughty index, the better the weighting effect of your baby. But not everyone's stores are suitable for high-reputation buyers. If your store users have a relatively high naughty value, it proves that your store products are more suitable for high- priced and quality products.
3. Distinguishing of consumption levels: The general population is distinguished by price. The low-end is 0-30 yuan, the mid- and low-end is 30-80, the mid- and low-end is 50-120, the mid- and high-end is 80-240, the high-end is 300-600, and the price is above 600.
We can make some optimizations based on the characteristics of these buyers to promote conversion. So what can we do for buyers of all prices?
People at low-end prices are basically women aged 30-40. They pay more attention to whether to ship free shipping.
The middle and low-end prices are basically students or housewives who are not at work, and they value whether there are gifts.
The mid-range, mid-to-high-end and high-end prices are almost all office workers, and they are concerned about whether there are discount coupons during the event.
High-end buyers basically don’t care about your one or two hundred discounts, and they pay more attention to quality, service, grade and packaging.
Now, based on the data we have obtained, we can analyze the crowd attributes of our store.
1. Customer type: student or housewife who is not at work
2. Visit time: Through daily data comparison, it can be seen that the transaction time is from 8:00 to 5:00 pm and 7:00 to 10:00 pm. A large number of transactions were concentrated after 12:00 pm, and the data was well-known during the weekend. Therefore, when we open the express train to promote the promotion time, we can choose from 12 noon to 11 o'clock in the evening during the break.
After the analysis is completed, we will set our delivery time in the express train and increase the corresponding crowd premium.
When the transaction volume of people in our premium range becomes higher and higher, the portraits of people in the store will become more and more accurate. It is essential to master the skills of making a direct train .
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