China's shared bicycle war is on the rise to Singapore

　　When colorful shared bicycles were riding in the streets and alleys of China's first- and second-tier cities, two well-known Chinese bicycle sharing companies, Mobike and ofo, began to expand overseas.

　　On March 21, Mobike announced that it had officially started operations in Singapore and began its overseas strategy. Earlier, the company stated that in 2017, the company plans to bring shared bicycles to 100 cities at home and abroad. Singapore's state-owned investment company Temasek participated in the new financing after Mobike's D round.

　　In its first stop to ride overseas, Mobike will concentrate on launching vehicles in Singapore's MRT subway stations and university campuses and other hot-demand areas in Singapore, and launch new iterative smart bicycles specially designed for densely populated areas. On the same day, Mobike also announced its cooperation with a series of international leading companies in its overseas layout, including Microsoft, Vodafone, Stripe Payment, AXA Balance Insurance, etc. It is reported that Microsoft's Azure cloud platform service provides technical support for Mobike's overseas operations. Vodafone, a global pioneer in IoT, tailored the IoT platform solution for Mobike, Stripe provides an international payment platform, and AXA Balance provides insurance business.

　　Mobike's first stop in the overseas market has made Singapore a full reason: on the one hand, Singapore has a developed economy, stable policies, transparent regulations, respect for intellectual property rights, and sound infrastructure. On the other hand, Singapore is also one of the countries with the highest smartphone penetration rate in the world, which is very attractive to bicycle-sharing companies. However, regarding the overseas expansion strategy itself, Mobike founder Hu Weiwei spoke cautiously.

　　During the break at the Southwest-Southwest Conference on March 11, Hu Weiwei said in an interview with The Paper, "When regarding overseas strategies, we are still in the stage of learning and exploring, Mobike is generally serious in doing things, so we will polish our products more carefully. Let's first soft landing in Singapore, and other cities are also studying." Hu Weiwei made it clear that he has no plans to enter the US market for the time being. Ofo, who is fighting with Mobike in the country, has also rode to Singapore.

　　On March 21, ofo said that the company has officially operated in Singapore and has begun trial operations in London, England and California, the United States. Previously, at the end of December 2016, ofo disclosed its global strategy. Yu Xin, co-founder ofo, introduced that ofo has launched thousands of bicycles in Singapore, attracting tens of thousands of users, and is expected to launch tens of thousands of bicycles this year. In fact, Mobike also conducted research, preparation and trial operation of the Singapore market as early as last year. "We found that every city has its own unique transportation needs. Before entering a city, we conduct a thorough investigation and prescribe the right medicine; after putting on the vehicle, we carry out refined operations." said Wang Xiaofeng, co-founder and CEO of Mobike. Mobike's charging standard in Singapore is 1 Singapore dollar (approximately RMB 4.94) within half an hour. To celebrate the opening of Singapore, Mobike launched a half-price discount event. This marketing campaign has not yet been set for a specific end time. ofo is currently priced at 0.5 Singapore dollars per time.

　　Similar to other online services in Singapore, Mobike payment methods support debit or credit cards, and will also cooperate with NETS and SMRT companies to access electronic payment methods in the future. On the same day, ofo also released a new variable-speed model in Singapore, which was produced by the veteran bicycle manufacturer "Phoenix". This is ofo's first variable-speed bicycle adopted in the world, and it costs more than the domestic "little yellow bike". In China, Mobike has ridden into 33 cities, deploying more than 1 million vehicles, and the platform has completed more than 400 million ridings. However, the Chinese-style innovation of shared bicycles needs to face more challenges overseas, especially in compliance with local regulations. According to the "Outlook Think Tank" under Xinhua News Agency, on March 8, Singapore's Deputy Minister of Transport Wong Chi-ming said in Parliament that it is necessary to re-evaluate the government-supported public bicycle delivery plan and study whether it should be further expanded.

　　On January 18, Congressman Paskin held a press conference with San Francisco Acting Mayor Farrell, and even ruthlessly criticized and threatened Xiaolan Bicycle.

　　Xiaolan Bicycle later said: It is legal to park casually in China and is willing to abide by San Francisco's laws. It will not throw bicycles all over the streets of San Francisco. It will also adjust the delivery mode and cyclists are not allowed to park bicycles randomly. Since then, Xiaolan Bicycle rented 15 private parking spots and placed about 200 cars. But the troubles of Little Blue Bicycle in San Francisco are not over yet. The local planning bureau sent it another warning letter, requiring it to complete the business license for multi-point rental (retail and service industries) by March 10.

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