15 billion, Simba is crazy

When the domestic growth is no longer there, foreign markets become the first option to explore growth.

Whether it is a company or a platform, it seems that it has become a coincidental decision.

Not only that, the top anchors of major platforms are not satisfied with their own acres of land, and have gone overseas to develop the second growth line...

01. Simba appeared in Thailand and sold 800 million yuan

"In addition to the apprentice I brought, I have to sell goods in three days, and the turnover must reach 15 billion."

On May 7, Xinxuan International's overseas travel plan was officially launched, and "Kuaishou No. 1" Simba appeared in Thailand.

According to media reports, Thailand attaches great importance to this cooperation and receives it in a very high-standard manner . Not only did Thailand’s first princess welcome the Xinxuan Group, but Simba also allowed to stay in a villa dedicated to the distinguished guests (it was said that Jack Ma went to Thailand that year, which was also the standard).

The streets and alleys of Thailand are covered with Simba’s posters, which are comparable to international stars. Moreover, these publicity expenses are funded by Thailand.

It is obvious that Thailand does not regard Simba as an e-commerce company, but an entrepreneur who can bring more benefits to it.

Faced with Thailand's enthusiasm, Simba must also raise the tone!

"Ensure all the goods in Thailand within three days!"

"Simba went to the expedition and would never grow anywhere he went."

"Prepare your pocket money, there will be a lot of hits at that time."

Data shows that Simba launched fruits, skin care products, latex pillows and other commodity categories in Thailand's first live broadcast. The total sales of goods sold exceeded 830 million, and the total order volume exceeded 6.78 million.

Among them, the fruit category was sold directly, with 1.5 million orders sold alone, with a cumulative sales exceeding 300 million; Mangosteen was sold out in seconds as soon as it was put on the shelves, with sales of nearly 100 million yuan.

With a profit at the beginning, Simba said in response to the international overseas plan that Simba will continue to expand new markets and fields, and will also start special live broadcasts in Japan, Singapore, Malaysia and other places in the future.

02. 60 billion GMV will go with the flow

As early as a few years ago, Simba laid the foundation for this international overseas plan.

In 2019, Simba conducted many live broadcasts in Thailand, South Korea, Europe and the United States. Among them, the Thai station achieved a 6-hour sales of 180 million yuan, with a total sales of 2.04 million orders.

With the previous cultivation, it is understandable that Simba chose Thailand as the first stop of the plan.

Moreover, Xinxuan Group achieved an annual GMV of over 60 billion yuan in 2022, second only to Li Jiaqi's beautiful 65 billion yuan.

Although the data belongs to the leading live e-commerce company, Xinxuan Group's live broadcast share on the Kuaishou platform has dropped from 25% in 2019 to below 10% in 2022.

This is another factor in Xinxuan Group's choice to plan overseas.

At the same time, the level of Xinxuan Group’s supply chain is extremely mature. As of September 2022, Xinxuan Intelligent Cloud Warehouse Logistics Supply Chain Network reached 663 cities, covering 661,138 village-level outlets across the country, with order processing speed increasing by 30% year-on-year, and order shipment and delivery covering 99% of the entire China region.

The efficient supply chain system has brought Xinxuan Group a great sense of security.

As this was broadcast live in Thailand, the person in charge of Xinxuan Food Quality Control said

The team selected 80% mature durians from many years old trees, one-stop cold chain transportation, control the entire supply chain process, and ensured that the durian delivered to users has a better taste. At the same time, Xinxuan has a complete after-sales service system, with more than 2,000 customer service online, ensuring that bad results will be compensated, and escorting the consumer experience throughout the process.

It is obvious that these abilities have gathered the capital of the right time, place, and people for Xinxuan Group.

It is reported that in the future, Xinxuan Group will also follow the direction of the "Belt and Road" initiative and travel around the world, use the digital economy to help the industrial structure transformation and upgrading of various countries, share the global industrial chain and value chain, and jointly pave the "Digital Silk Road".

03. "Check" is not divided into domestic and foreign

There are countless cases of live e-commerce going overseas, especially in this era of "stock is not there, traffic is the main source".

Data shows that 30% of MCN institutions in China have begun to deploy overseas business. Among them, 26.6% of MCN institutions are entering the market and trying to go overseas, while 14.9% are preparing and waiting.

In other words, various MCN institutions are either planning overseas business or on the way to overseas.

The crazy little brother Yang , who spent 100 million to buy a property with a total number of fans of TikTok, made a "crazy" decision not long ago: establish a global headquarters and sell goods on TikTok.

Yaowang Technology, the "first stock of live e-commerce", announced in March this year that it will explore overseas markets around Tik Tok and increase its investment in live short videos.

At the end of last year, I made a friend and specially established two main departments: Overseas Business Department and Overseas E-commerce Academy, and announced that I would join Tik Tok. In 2022, the monthly revenue growth of a friend can reach 50%-70% month-on-month, and in some months it reaches a growth rate of 100%. It is expected that the overall revenue will reach 100 million yuan in 2023.

Not only that, Li Ziqi , the "pastoral goddess" who has been suspended for more than a year , has been crazily expending advertising fees on overseas social media platforms with her Chinese-style content, and has been crazily expending advertising fees of 780,000 yuan every month.

It is obvious that in the near future, the trend of cross-border live broadcast will become the main battlefield for competition among major top anchors and MCNs.

However, "volume" is not distinguished between home and abroad.

A Tik Tok live streaming anchor said that even though his account has tens of thousands of fans, the number of orders is still pitifully small, and the click-transaction conversion rate is only 1%.

Some anchors also said that after a few hours of broadcast, they may only have dozens or hundreds of viewers. They often feel like they are talking to themselves and are very frustrated.

After all, when facing overseas markets far away, it is not surprising that they encounter various problems such as local environment, user habits, and operating styles.

After all, these problems are what domestic "dark horses" need to face.

Whether it can be connected without loss in the end will take time to answer.