Private domain, as the name suggests, is a user pool that is directly owned by merchants and can be re-reached at low cost. Now, driven by the epidemic, private domains have become an important means for e-commerce companies to break through. Compared with incremental methods such as buying traffic, fighting price wars, and brushing orders, private domains are simply a moat for corporate sales. It is no exaggeration to say that the standard configuration of e-commerce at any time is private domain.

Morning news: e-commerce platforms may welcome new regulations: cosmetics problems store will be affected; Vipshop's total GMV of 40.6 billion yuan in the second quarter was 186 million units; Pinduoduo launched the "Super Agricultural Products Festival" covering 200,000 agricultural products across the country; New Oriental responded to inviting resigned employees to return: the situation is true; Forbes 2022 China's top 100 digital economy: Tencent first...

Evening News: Kuaishou e-commerce was exposed to grayscale testing of independent "mall" sector; 2022 Douyin 921 Good Goods Festival investment rules: Merchants can obtain traffic support; Ele.me and Douyin reached a cooperation: Explore a new service model of "see, click and get"; TikTok Shop cooperated with clothing brand NOWRAIN to create the first cross-border super brand day; during Amazon Prime Day, Nebula Brands' single brand sales on the site increased by 20 times year-on-year...

After the outbreak of the Yiwu epidemic, Qingkou Night Market and Qingkou Baolong Plaza were involved, and the nearby Qingkou Logistics Center was also affected. Therefore, the true portrayal of many Yiwu e-commerce people became: people are quarantined, goods are in the warehouse, ashes are falling layer by layer, and news of delayed delivery is fined popping up one by one on the phone.

Morning news: 1688 released the e-commerce plan for 100 counties and 100,000 factories; some of the express delivery industry in Yiwu resumed work; the Koala sea shopping team shrank to less than 20 people; Antarctic E-commerce plans to acquire 100% of Bella Viagra's equity for RMB 45 million; AliExpress holds its first domestic brand outing season: 642 domestic brands will make their debut...

Evening information: Tmall Youpin and home decoration and home furnishing platform "Every Side and Every House" launched a designer cooperation; Douyin life service "This is the Beijing I Love" event has driven 250 million yuan in product sales; Kuaishou launched the "V-Star Virtual People Plan" to invest billions of traffic support; TikTok will launch new functions User content can be shared on Facebook and other platforms; Shopify launched a new platform "Shopify Collabs" to support Internet celebrities to sell goods...