#Laogao E-commerce Newsletter# [E-commerce Morning News on August 19]

Morning news: 1688 released the e-commerce plan to set sail in hundreds of counties and tens of thousands of factories; part of Yiwu's express delivery industry resumed work; Koala's sea shopping team shrinks to less than 20 people; Antarctic E-commerce plans to acquire 100% of Bella Viagra's equity for RMB 45 million; AliExpress holds its first domestic brand outing season: 642 domestic brands will make their debut...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 1688 releases the e-commerce start plan for hundreds of counties and tens of thousands of factories

According to August 18, in order to help more physical small merchants, districts and counties with low e-commerce penetration rates open up online businesses and realize digital transformation, in August, 1688 officially launched the 1688 100 counties and 100,000 factories e-commerce launch plan, aiming to help merchants improve their operating capabilities. With the release of this plan, 1688 will focus on 107 target districts and counties across the country, discover tens of thousands of well-known local small and medium-sized enterprises, and work together to build the 1688 platform industry belt business card to help district and county merchants explore and create explosive products. For example, digging out herbal tea and popular Chinese herbal medicines in Bozhou, Anhui, and creating food and wine in Luzhou, Sichuan. (E-commerce News)

2. Kuaishou e-commerce launches special governance on lightning shopping for jewelry: protecting consumers' legitimate rights and interests

On August 18, Kuaishou E-commerce issued an announcement stating that in order to protect the legitimate rights and interests of consumers, provide a better transaction experience, and create a good consumer trust environment, the platform decided to carry out "special governance of lightning shopping for jewelry/jade categories". Kuaishou E-commerce will deal with merchants who operate jewelry/jade categories, have multiple violations, or have a high return rate, resulting in poor user experience on the platform in accordance with the "Kuaishou Store Lightning Shopping Management Rules". For some merchants with serious violations, the platform will suspend their lightning shopping functions for 1-56. Special governance is expected to last until October 31, 2022. (Yibang Power)

3. Part of Yiwu express delivery industry resumes work

According to August 19, Yiwu City has adjusted its silent management area from 0:00 on August 18. On the same day, many express delivery companies in Yiwu resumed work and production one after another. Specifically, in terms of Shentong, Sheng Yingte, secretary of the Party Branch of Yiwu Shentong, introduced that the orders received by Yiwu Shentong Express during the silent period were about 4 million and about 600,000 were in port. There are about 1,100 couriers, and more than 900 people started working on the 18th, and some employees are still in home quarantine. In the past, the average daily delivery volume of Yiwu Shentong Express was about 230,000 pieces. The delivery guy on the 18th was 80-90% of the usual ones, but the company basically returned to normal. (E-commerce News)

4. Koala Haizhuang Team Shrinks to Less than 20

According to August 18, as of July 2022, the Koala Haizhuang business team has shrunk from more than 400 in 2021 to less than 20, focusing on member e-commerce business mainly in maternal and infant and beauty categories. In September 2019, Alibaba announced that it would acquire NetEase Koala for US$2 billion. In October 2021, the Tmall Mobile Phone Business Department and the Koala Haigou Business Department merged to form the FC Business Department, which is subordinate to the newly established B2C retail business group at the same time. (E-commerce News)

5. Antarctic E-commerce plans to acquire 100% of Bella Viagra's equity for RMB 45 million

On August 18, Antarctic E-Commerce released an announcement today on the acquisition of 100% equity of Bella Vela Clothing Co., Ltd. Bella Vela Clothing Co., Ltd. was established in 1996. Its main core assets are its series of trademarks such as "Bella Vela" and "BELLVILLES". Regarding the purpose of this acquisition, Antarctic E-Commerce stated that the acquisition is in line with the company's business development strategy and can better enrich the company's brand system, which is conducive to giving full play to the company's brand operation and maintenance capabilities, further broadening the company's product level, and enhancing the company's brand image. (E-commerce News)

Internet news

6. Suning.com released 818 online home logistics data: Yalan shipments increased by 257%

According to August 18, the 818 online home logistics data released by Suning.com yesterday showed that the shipment volume of home decoration brands such as Yalan, Zhihuashi, and Xilinmen increased by 257%, 185%, and 83%, respectively. The living room and bedroom scene home furnishings accounted for more than half of consumer demand, and the sales of related products doubled. Suning.com Logistics’ delivery time is 100% timely, and the one-time installation completion rate is 100%. Up to now, Suning.com logistics home decoration services cover more than 330 cities across the country, and have reached in-depth cooperation with mid-to-high-end home decoration brands such as IKEA and Shangpin Home Delivery, and at the same time, they have attracted platforms such as Tmall and Cainiao to settle in Shaoxing Home Furnishing Warehouses to deepen strategic cooperation. (E-commerce News)

7. The sales amount of the special live broadcast event of Oriental Selection Shaanxi Tour is nearly 30 million yuan

On August 18, the website of the Shaanxi Provincial Department of Commerce disclosed on August 17 that in the "Oriental Selection Shaanxi Tour" special live broadcast event on August 13 of New Oriental's agricultural products e-commerce platform, the total number of viewers reached 11 million during the 9-hour live broadcast, with an average online viewer of 174,000. The highest was 440,000 people watching online at the same time. The total sales volume of the whole audience reached nearly 30 million yuan, and 28 Shaanxi specialty products were quickly sold out on the same day. Among them, more than 10 specialty products such as Yan'an Huang Xiaomi, Dog Head Date, Vermicelli, and Grain Gift Box have sales of more than 4 million yuan, and Huang Xiaomi, Dog Head Date, and Grain Gift Box have become popular. This special event of Shaanxi tour live broadcast was invited and guided by the Shaanxi Provincial Department of Commerce, supported and assisted by the Yan'an Municipal People's Government, and actively cooperated with the Yan'an Municipal Bureau of Commerce and the Baota District People's Government to jointly promote the holding of the event. (E-commerce News)

Cross-border information

8. Dunhuang.com adds CHRISTOFLE brand intellectual property protection

According to August 18, Dunhuang.com recently issued an announcement stating that recently, the platform has received relevant complaints from relevant brands, and some sellers sell products that infringe on related intellectual property rights of brands such as CHRISTOFLE. The platform will strictly monitor and crack down on intellectual property infringement. Sellers are asked to conduct self-inspection in a timely manner to ensure that all products in the store do not infringe on intellectual property rights. If during the monitoring or review process, if there is any infringement problem with the seller's account, the platform will punish it according to the relevant rules of the "Dunhuang.com Seller Violation Management Rules". If the violation is serious, the platform will directly impose a penalty for closing the account. (E-commerce News)

9. AliExpress holds its first domestic brand launch season: 642 domestic brands appear collectively

According to August 18, AliExpress will hold its first domestic brand launch season (Mega Brand Sale), the event will start on August 22 and will last for 5 days. This time, 642 domestic brands will make their debut in the overseas season, including 32 domestic brands such as Pop Mart, Bes, and Anker, which will launch new products on AliExpress to overseas consumers. In addition, three of the top 5 domestic women's clothing brands are currently planning to go overseas, and the smart home appliance "giants" Tian Ke, Zhuimi, etc., which are benchmark domestic new brands, have also entered AliExpress. AliExpress also continues to help domestic brands go overseas better by launching new AE Mall projects and hosting domestic products for the first time.  

During the warm-up period of this domestic product launch season, many domestic products have been popular with overseas consumers. Among the overseas 618 a while ago, Pop Mart's transaction volume on AliExpress has increased by 4 times compared with the same period last year. As a well-known 3C consumer electronics brand, Besi has cooperated with AliExpress to explore the road to sea since 2016. In just 6 years, its sales on AliExpress have increased by at least 5 times. This year, we have entered the AE Mall track to release new products. It is reported that this domestic brand season is also the first appearance of AE Mall track merchants. In addition to domestic brands such as Bes, Anker and DJI that have a certain reputation overseas, there are more domestic brands such as Hibrew, WOSAI, and LiitoKala that have gradually grown on the AliExpress platform. AliExpress waiter said that considering that many domestic brands are not familiar with the operating methods of different overseas markets at the beginning, this promotion will further target the characteristics of new domestic brands and customize overseas plans for different countries to help them open up more markets quickly and at low cost. For example, in the popular "Enjoy First and Buy" track in the European market, domestic products will also be tried this time. AliExpress will join hands with European financial technology unicorn Klarna to launch the "Enjoy First and Pay Next" function to help domestic brands drive sales of overseas consumers. Not only that, AliExpress has also launched a 10% Cashback official subsidy to help new domestic brands go overseas. (Yibang Power)

10. Lianlian International Cross-border Payment Platform is officially launched in the UK

On August 18, recently, cross-border trade service provider Lianlian International announced that its cross-border payment platform was officially launched in the UK. British merchants selling products on international e-commerce platforms can enjoy cross-border payment services through Lianlian International in the future. The cross-border payment platform was launched in the United States in the second quarter of this year. It has been connected to international e-commerce platforms such as Allegro, Amazon, Rakuten, and Shopify, supporting local sellers to collect various currencies such as US dollars, euros, RMB and Canadian dollars. Based on the new features, UK cross-border sellers and businesses can apply for financing from financial institutions up to £10 million to expand their business scale. (E-commerce News)