#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 18]

Evening information: Tmall Youpin and home decoration and home furnishing platform "Every Side and Every House" launched a designer cooperation; Douyin life service "This is the Beijing I Love" event has driven 250 million yuan in product sales; Kuaishou launched the "V-Star Virtual People Plan" to invest billions of traffic support; TikTok will launch new functions User content can be shared on Facebook and other platforms; Shopify launched a new platform "Shopify Collabs" to support Internet celebrities to sell goods...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Youpin and home decoration platform "Every Side and Every House" launch cooperation with designers

It is understood that during the design stage of each designer in each square meter, Tmall Youpin Electric will implant Tmall Youpin Electric through 3D models to make it part of the overall home decoration plan; Tmall Youpin Store provides consumers with more competitive whole-house appliance purchase prices. As the first stop of cooperation, more than 100 outstanding designers have signed contracts with stores. In the future, the cooperation model will be promoted nationwide, and both independent designers and local design institutions can participate. (E-commerce News)

2. The Douyin Life Service "This is the Beijing I Love" event has driven 250 million yuan in product sales

8月18日消息，近日，在北京市商务局的指导下，由抖音生活服务主办，字节公益协办的助商惠民计划之“这是我爱的北京”活动在北京成功落地。在本次活动期间，北京本地2000余位抖音达人参与了探店推广，官方话题单月曝光超11.6亿；参加活动的商家交易额提升效果显著，营收环比增长近四成。活动累计带来商品销售总额2.5亿元。（电商报）

3. Kuaishou launches the "V-Star Virtual Human Plan" to invest billions of traffic support

On August 18, Kuaishou recently launched the "V-Star Virtual People Plan", intending to introduce high-quality virtual people to the entire network and invest 10 billion in traffic to help the rapid growth of virtual people's IP. It is understood that the plan will customize growth paths for different virtual people's accounts, and provide virtual people with cold start and accelerated growth guarantees by holding customized activities, developing platform's exclusive virtual interaction capabilities, and providing exclusive resource locations. In addition, the plan also involves a number of additional benefits such as high-quality account protection, operation 1v1 support, investment resources, etc., with a total exposure of more than 10 billion. (E-commerce News)

4. JD.com's coffee transaction volume increased by more than 50% year-on-year in the first half of the year, while coffee liquid transaction volume increased by 499% year-on-year.

On August 18, JD Consumer and Industrial Development Research Institute jointly released a health consumption report with the Economic Daily. Data shows that JD.com's overall coffee transaction volume increased by more than 50% year-on-year in the first half of the year, of which the transaction volume of coffee liquid increased by 499% year-on-year, and the transaction volume of instantly dissolved freeze-dried coffee increased by 163% year-on-year. At the same time, the transaction volume of commodities containing refreshing and anti-fatigue functional ingredients such as taurine increased by 2.1 times year-on-year, the transaction volume of animal protein increased by 2 times year-on-year, and the transaction volume of wolfberry increased by 1.5 times year-on-year. Among sports nutrition-related products in the past three years, the number of users of sports energy drinks has increased by 5.2 times, the number of users of creatine has increased by 3.7 times, and the number of users of branched chain amino acids has increased by 2.7 times. (E-commerce News)

Internet news

5. The GMV of the "Yiwu Small Commodity City" platform reached 15.178 billion yuan in the first half of the year

According to August 18, on August 17, Zhejiang China Small Commodity City Group Co., Ltd. released its 2022 semi-annual report. During the reporting period, the operating income of Small Commodity City was 4.207 billion yuan, an increase of 102.98% over the same period last year, and the net profit attributable to shareholders of listed companies was 1.222 billion yuan, an increase of 43.70% over the same period last year. The company's official website of Yiwu Market, the company's Yiwu Small Commodity City platform, relies on the company's market's 75,000 physical shop resources to serve more than 2 million small and medium-sized enterprises upstream of the industrial chain. During the reporting period, the chinagoods platform achieved a GMV of 15.178 billion. The chinagoods platform launched the Purchase Bao products in November 2021. As of the end of the reporting period, the Purchase Bao transaction volume was 503 million. (E-commerce News)

6. Meituan data: The sales of national trend beverages increased by more than 150% year-on-year in the first half of 2022

According to reports on August 18, Meituan data showed that national trend beverages, mainly Tianfu Cola, Arctic Ocean, Bingfeng, etc., had sales increased by more than 150% year-on-year in the first half of 2022, and sales increased by more than 210% year-on-year in July. Data shows that in July this year, the sales of "Chongqing time-honored brand" Tianfu Cola on instant retail platforms such as Meituan Maicai and Meituan Flash Sales increased by more than 5 times compared with the same period last year, and Meituan Youxuan increased by more than 2 times. A relevant person in charge of Tianfu Coke said that in the post-epidemic era, Meituan retail business, including community e-commerce, is one of the important channels for serving users to radiate to the sinking market across the country. (E-commerce News)

Cross-border newsletter

7. Zebra ERP launches TikTok Shop global product publishing function

On August 18, Zebra ERP recently announced that it has launched the TikTok Shop global product publishing function. In addition to using Zebra ERP to achieve product publishing, order processing, store moving, data analysis and other operations, TikTok shop sellers can also enable products to be published in stores in multiple countries in one click to obtain more store traffic. You can claim the Global Center draft and publish it to multiple sites with one click. TikTokShop sellers can choose to publish the site by themselves. After the execution is completed, the product release status will be displayed. In May this year, TikTok Shop launched the "global sales" function of cross-border sellers, allowing small store sellers to distribute products in the same video or live broadcast room to multiple countries. (E-commerce News)

8. Shopify launches new platform "Shopify Collabs" to support Internet celebrities to sell goods

August 18th news, Shopify recently announced the launch of a new platform "Shopify Collabs", through which creators can cooperate with merchants on Shopify to help merchants promote products and gain profits. Specifically, creators can apply for personal accounts on "ShopifyCollabs", browse Shopify merchants that are consistent with their audience on the platform, and collaborate with merchants to share on their favorite social and entertainment platforms. Shopify merchants can set commissions on their own, and creators can receive funds directly through their PayPal account. "Currently, the platform only supports merchants in the United States and Canada. (E-commerce News)

9. TikTok will launch new features User content to share on Facebook and other platforms

According to foreign media reports, TikTok recently released a new feature in which content creators on the TikTok platform can directly forward original content from TikTok snapshots to social media platforms Facebook and Instagram. According to reports, TikTok began testing a new feature called "TikTok Quick Shooting" as early as last year. This move could increase TikTok's content's popularity on the Meta platform, which has been working to reduce the looping of TikTok videos in Reels. However, retweeting TikTok snapshots may be a new way for TikTok creators to share their work with fans on other social networks, without having to compete with Reels for attention. (E-commerce News)

10. Walmart GoLocal delivery service delivery volume has exceeded 1 million times

On August 18, Walmart President and CEO Doug McMillon said on Tuesday's earnings call that Walmart GoLocal, the last mile delivery service, has delivered more than 1 million times. It is understood that Walmart GoLocal was launched in August 2021 and is a new service for Walmart to use its own delivery platform to provide delivery to small and large retailers, and sellers can also use this delivery service to provide buyers same-day delivery. According to McMillon, GoLocal uses drivers on the Spark Driver platform and is expected to be delivered at 5,000 retail and commercial locations by the end of this year. (E-commerce News)