#Laogao E-commerce Newsletter# [E-commerce Morning News on December 22]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 22]" Tmall Sports: Ski equipment sales in the past month increased by 13 times year-on-year; Xiaohongshu: The search volume of "dumplings" in the winter solstice increased to 6 times; Fliggy plans to close the "Overseas Entertainment Package" category of Fliggy travel market; the Ministry of Industry and Information Technology announced the 7th batch of APPs that infringe on user rights and interests, and JD.com, Jiedian, etc. are listed; Xiaomi affiliated companies have invested and established a furniture company to hold 10% of the shares...

　　E-commerce newsletter

　　1. Xiaohongshu: The search volume of "dumplings" in the winter solstice has increased to 6 times

　　On December 21, according to China Net Finance, community content e-commerce Xiaohongshu released data on winter solstice food consumption. As of this afternoon, the search volume of "dumplings" on Xiaohongshu has reached 600% of the weekdays. At the same time, the search volume of foods such as "glutinous rice dumplings" has also increased exponentially. The data also shows that from January 2020 to the present, more than 1.3 billion people have searched for food-related content on Xiaohongshu, and nearly 8.4 million notes containing the keyword "food" on the platform.

　　According to the relevant person in charge of Xiaohongshu Community, since the week before the winter solstice, searches for winter solstice food content have gradually heated up, and topics such as "100 ways to wrap dumplings in the winter solstice", "the first bowl of dumplings in the winter solstice", and "the most intricate dumplings in the winter solstice" have become the hot topics of attention for users. (E-commerce News)

　　2. Tmall Sports: Ski equipment sales rose 13 times year-on-year in the past month

　　On December 21, CBNData and Tmall Sports released the "2020 Winter New Vitality Life Trend Report". The report shows that the sales of ski equipment in the past month increased by 13 times year-on-year. Data shows that consumers often buy anti-shake cameras when buying ski equipment. Since mid-November, the sales trends of anti-shake cameras and ski equipment on Tmall have been very similar. Even in the list of ski fashion equipment recommended by Tmall, anti-shake cameras unexpectedly became the most popular equipment.

　　The E-commerce Daily learned that according to the report, the health awareness of the whole people has increased again this year, especially the number of large-scale soldiers in winter sports continues to rise. In addition to skiing, niche sports such as extreme and outdoor have gradually entered the vision of post-90s and post-00s, and young people have more diverse sports options.

　　The report shows that sports equipment such as mountaineering, rock climbing, ice climbing, surfing, windsurfing and other sports has increased by 150%, and has even driven the growth of outdoor sports windbreakers by 200%. "Get out of the house and move" has become an important theme for Tmall's winter consumption. (E-commerce News)

　　3. Pinduoduo plans to issue additional additional shares of US$500 million in Class A common stock to institutional investors

　　On December 21, Pinduoduo announced that a global institutional investor will purchase nearly US$500 million of newly issued Class A common shares of Pinduoduo through targeted share issuance, accounting for about 0.3% of the company's total outstanding shares after issuance. The pricing of this transaction refers to the volume-weighted average price of Pinduoduo in the last five trading days. The investor also agreed to maintain a lock-up period of six months for the newly issued shares. The transaction is expected to be completed around December 24, 2020. (E-commerce News)

　　4. Huinong.com launches New Year’s goods festival: warm-up period and formal activity period

　　According to December 21, the E-commerce Daily learned that from December 21 to 25, Huinong.com will join forces with tens of thousands of merchants on the platform to launch the New Year's goods festival, and launch activities such as discounts on the volume of good New Year's goods as low as 30% off, 1 cent to receive samples, and large-scale full discount coupons. It is reported that the Huinong.com New Year’s Festival is divided into two stages. December 21 to 22 is the warm-up period, and December 23 to 25 is the official activity period. The activity covers all categories such as fruits, vegetables, livestock, poultry, meat and eggs, aquatic products, agricultural and sideline processing, grain, oil, rice and flour, agricultural supplies and agricultural machinery, seeds, seeds, flowers and plants, and involves more than 100,000 commodities.

　　This New Year’s Goods Festival is divided into three major sections: the main venue, the one-piece delivery venue, and the list of good shop venues. Among them, the main venue intelligently recommends personalized New Year’s goods and popular products; a popular gift box gift gift for relatives and friends is included in the list of good shop venues; the list of good shop venues brings together leading sales during the New Year’s goods festival. (E-commerce News)

　　5. Ele.me announced the launch of the "vegetable picker" service

　　According to December 21, today, Ele.me announced the launch of the "vegetable picker" service. The merchants and shops that support this service have relevant logos. After the user places an order, staff with many years of experience in picking vegetables will actively communicate with users in real time through the Ele.me App to select fresh products that meet their needs such as quality, specifications, and maturity in the vegetable market and fresh food store. At present, Ele.me’s “vegetable picker” service has started trial operation in merchants such as Chengdu Yulin Vegetable Market, Zhonghe Xinmin Market, and Wannian Comprehensive Market, and will expand to more cities in the future. (E-commerce News)

　　Internet news

　　6. Fliggy plans to close the category of Fliggy Travel Market "Overseas Entertainment Package"

　　On December 22, the "E-commerce Daily" learned that Taobao Fliggy issued an announcement on the purpose of closing the overseas entertainment package category of Fliggy Travel Market on December 21 (hereinafter referred to as the announcement). The announcement stated that in order to maintain market order and ensure consumers' shopping experience, Fliggy plans to close the "Overseas Entertainment Package" category of Fliggy Travel Market. The announcement shows that the main changes are as follows: Starting from December 30, 2020, the "Overseas Entertainment Package" category will prohibit the release of new products and editing of published products, and will officially close this category on January 26, 2021, remove all products previously published by sellers under this category, and delete relevant management rules for the purpose of this category. (E-commerce News)

　　7. The Ministry of Industry and Information Technology notified the 7th batch of APPs that infringe on user rights and interests. JD.com, Jiedian, etc. are listed

　　On December 21, the Ministry of Industry and Information Technology today announced the seventh batch of 63 APPs that infringe on user rights and interests in 2020, including JD.com, Jiedian, Secoo Luxury Products, Tencent News, QQ Browser, etc. The Ministry of Industry and Information Technology stated that the above-mentioned APP should complete the rectification and implementation work before December 28. In addition, the Ministry of Industry and Information Technology will take measures such as comprehensive removal, suspension of access, administrative penalties, and inclusion in the list of bad operations of telecommunications business or list of dishonest companies in accordance with the law for related companies that have prominent problems, fail to implement orders, and fail to make thorough rectifications. (E-commerce News)

　　8. Xiaomi affiliated company has invested and established a furniture company to hold 10% of the shares

　　On December 21, the E-commerce Daily learned that Tianyan Check information showed that on December 17, Hangzhou Tongmuzhi Furniture Co., Ltd. was established. The legal representative is Yu Guang, with a registered capital of approximately 11.2755 million. The business scope includes furniture manufacturing; furniture sales; furniture installation and maintenance services; furniture parts sales; household goods manufacturing; Internet sales, etc. Xiaomi affiliated company has invested in establishing a 10% stake in furniture company_Retail_E-commerce News

　　Tianyan Check information shows that Hangzhou Tongmuzhi Furniture Co., Ltd. has a total of 52 major shareholders, and Xiaomi's affiliated company Tianjin Jinmi Investment Partnership (Limited Partnership) holds 10% of the shares, making it the fourth largest shareholder of the company. (E-commerce News)

　　9. More than 100,000 layoffs! Wal-Mart and other 27 major American companies were revealed to lay off employees while making profits

　　Titanium Media reported on December 22 that according to foreign media reports, due to the impact of the epidemic, a large number of small companies in the United States closed down from January to September this year, while the revenue of the largest 50 companies increased by an average of 2%, and 45 companies achieved profitability under the epidemic situation. But at least 27 companies have laid off their jobs this year, with a total of more than 100,000 layoffs, and most of these companies' profits are distributed to shareholders, including well-known companies such as Berkshire Hathaway, Walmart and Microsoft. (Source: CCTV)

　　Cross-border newsletter

　　10. eBay deletes the docking logistics supplier Jinghuada (KWT Logistics)

　　On December 21, the E-commerce Daily learned that eBay recently released the adjustments to recognized logistics suppliers by eBay's trackable logistics management plan policy (hereinafter referred to as the announcement).

　　According to the announcement, according to eBay data, eBay transactions using logistics supplier KWT Logistics have seriously failed to meet eBay logistics requirements in recent years, resulting in a continued increase in the logistics failure rate of sellers. In view of this, eBay decided to delete KWT Logistics from eBay's list of docking logistics suppliers recognized in eBay's policy on trackable logistics management solutions starting from December 27, 2020 (trading day).

　　The announcement reminds sellers to correctly fill in the carrier name when uploading the logistics tracking number to improve the synchronization timeliness and accuracy of tracking information.

　　In addition, sellers can actively recommend stable and reliable logistics methods to the platform through the account manager. The platform will conduct corresponding evaluations, and high-quality logistics suppliers will have the opportunity to connect data with the eBay platform. (E-commerce News)

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