#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 17]

Evening News: You can choose multiple addresses to place orders on Taobao APP to ship to multiple places at one time; Pinduoduo may launch the first cross-border e-commerce platform in the United States in September; Tencent's Q2 revenue was 134 billion yuan for WeChat and WeChat monthly active users of 1.299 billion; Shopee's GMV in the second quarter was US$19 billion, up 27.2% year-on-year; Amazon will automatically represent sellers to authorize some products to return...

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E-commerce newsletter

1. You can choose multiple addresses to ship to multiple places at one time by placing an order on Taobao APP.

On August 17, the Taobao App version was recently updated and a new feature was released, "You can choose multiple addresses to place an order: it is more free to collect orders, and you don't have to worry about receiving goods." After the new function is released, users can directly add different addresses to the product in the last step of shopping cart settlement and ship to multiple addresses at a time. It also supports ordering with multiple items at a time. It is reported that starting from June 10, Taobao and Tmall have begun grayscale testing of the "multi-address ordering" function. During this year's 618, some users' Taobao App confirmation order page can support adding up to 20 addresses. Currently, this function has covered all Taobao App users. (E-commerce News)

2. Pinduoduo may launch its first cross-border e-commerce platform in the United States in September

On August 17, "LatePost" exclusively learned that Pinduoduo is preparing for a cross-border e-commerce platform, and the application is expected to be launched in mid-September, and the first stop is the United States. The model will follow the example of China's cross-border e-commerce independent site SheIn, and is investing in all categories. Many first-level supervisors of the Pinduoduo community group buying business "Duoduo Maicai" have been transferred to the job and are responsible for the specific matters of the overseas project. The company defaults to the lead of the overseas project, Gu Bingping, COO of Pinduoduo. Cross-border projects are called "Project X" internally, and progress remains highly confidential even internally. It is not clear which logistics parties Pinduoduo will cooperate with to cross-border transportation. (E-commerce News)

3. Kuaishou E-commerce will open the live animal husbandry category. Currently, only targeted invitation merchants can be invited to settle in.

The announcement will take effect on August 23, 2022. The announcement shows that the categories opened this time are all targeted invitation systems, and are currently limited to targeted invitations for ordinary corporate stores and individual industrial and commercial households, and are not open to tripartite promotion. It is worth noting that for live animal husbandry, the platform does not allow access to fast distribution at the moment. For live animal husbandry, merchants can choose not to support seven-day unreasonable returns, but the platform encourages sellers to provide buyers with seven-no services that are better than Kuaishou's requirements. (E-commerce News)

4. The three major lists of Xiaohongshu Dandelion platform are launched to help brands tap into diverse potential bloggers

According to August 17, recently, the Xiaohongshu Dandelion platform has launched three major lists, namely: fan potential list, fan interaction list, and value-added list. It aims to select potential bloggers with high fan growth potential, high fan stickiness, and cost-effectiveness, creative ability and communication effects in the form of a list to help brands find diversified "dark horse bloggers" in the growth stage more quickly, so as to meet the brand's diversified marketing demands. The brand can be viewed on the "Little Red Book Dandelion Platform-Content Cooperation-Quality List-Blogger List". (E-commerce News)

Internet news

5. Tencent's Q2 revenue was 134 billion yuan for WeChat and WeChat monthly active users 1.299 billion

According to August 17, Tencent Holdings released its second quarter financial report for 2022 today. According to the financial report, the company's second-quarter revenue was 134 billion yuan, a year-on-year decline of 3%; net profit was 18.6 billion yuan, a year-on-year decline of 56%. Under non-international financial reporting standards, net profit was 28.1 billion yuan, a year-on-year decline of 17%. As of June 30, 2022, WeChat and WeChat had 1.299 billion monthly active users, a year-on-year increase of 3.8%; the number of monthly active accounts of QQ mobile terminals was 569 million, a year-on-year decrease of 3.8%. (E-commerce News)

6. Mafengwo Travel and Entertainment Big Data: Since August, the popularity of "Macau Game" has increased by 122%.

According to August 17, in early August, Zhuhai and Macau resumed normal customs clearance, and favorable policies such as exemption from isolation in low-risk areas for mainland tourists have brought the popularity of summer tourism in Macau back to its recovery. Mafengwo Travel and Entertainment Big Data shows that since August, the popularity of relevant searches in Macau has increased significantly, among which "Macau Game" has increased by 122%, and "Macau Strategy" has increased by 77%. The Macau Science Museum is adjacent to the Macau Museum of Art, and has become a dark horse in the Macau summer travel market with a popularity increase of 40% in the past week. (E-commerce News)

Cross-border newsletter

7. Shopee's second quarter GMV was US$19 billion and increased by 27.2% year-on-year

According to August 17, Shopee's parent company Sea recently released its second quarter financial report as of June 30, 2022. Data shows that in the second quarter of this year, Sea's total revenue reached US$2.9 billion, a year-on-year increase of 29%; e-commerce and other services revenue reached US$1.756 billion, a year-on-year increase of 75.6%; digital entertainment business revenue reached US$900 million, a year-on-year decrease of 12.1%; commodity sales revenue reached US$287 million, a year-on-year increase of 11.7%. In the second quarter of this year, Sea's net loss was US$931 million, a year-on-year increase of 114.7%; gross profit reached US$1.1 billion, a year-on-year increase of 17.1%; the total adjusted EBITDA amount was US$506 million, a year-on-year increase of 1999.7%. (E-commerce News)

8. Dunhuang.com releases the August promotion incentive policy

According to August 17, Dunhuang.com issued an announcement today stating that in order to help the sales growth of major promotion merchants and to expand the population of benchmark merchants in Dunhuang.com, the Ministry of Ecology of the Platform has specially formulated an incentive policy for the August major promotion period to help merchants sell well. The policy applies to all stores, and the application period is from August 23, 2022 to August 30, 2022; the content of the policy rights is penalty adjustment and incremental rebates. (E-commerce News)

9. Jitu International officially launches new route for the US and West Clippers

On August 17, today, Jitu International’s official subscription account released a message saying that Jitu International officially launched a new route for the US and Western Clippers. The route has three flights per week, and has the advantages of rapid unloading, rapid cabinet lifting, cabin-safe safe cabinet, and no delay in shipment time. In terms of timeliness, the timeliness of this route are 12-18 days, the transportation time is efficient and stable, ensuring shipment speed, holding FMC bond, customs clearance is more stable. In addition, this route is also an OA&2M Alliance route. The route is guaranteed, and it has its own overseas warehouses and provides warehousing services. (E-commerce News)

10. From August 31, Amazon will automatically authorize some products to return on behalf of the seller.

On August 17, Amazon Europe website issued an announcement stating that it will exempt some products from automatic return authorization. This means that from August 31, 2022, Amazon will automatically authorize returns requests that comply with the policy on behalf of the seller. Authorized automatic return products include: products classified as "dangerous goods" by Amazon; product subcategories are professional medical supplies and professional dental supplies; product categories are groceries and wine; product categories are videos, video games, software and DVDs; products classified as "hygiene" products from baby, beauty, health and personal care, personal care appliances and other product categories. (E-commerce News)