After the Spring Festival, how to increase the operation traffic of the store

　　Tomorrow is the Lantern Festival, and it has been a week since the Chinese New Year. At this time, we must pay attention to the issue of store operations. How to increase the traffic of the store is a key issue. So what are the tips for improving store traffic?

　　As we all know, stores with fast traffic rebound after the Spring Festival have laid a certain foundation during the Spring Festival. The so-called accumulation of strength is to grow rapidly only after the store has a certain foundation.

　　New Year's New Year - New Product Promotion

　　Market traffic has rebounded and buyer demand has increased, which is also a good time to make new happen. New products are launched in spring to promote promotions, creating the concept of "buy early and get cheaper", and grasping the buyer's consumption psychology will inevitably arouse buyers' attention and desire to consume. Using price gradient promotion to quickly increase sales, the main ways are: direct train, Taobao live broadcast, Taobao customer, Weitao promotion, etc.

　　By launching a new product in one go, driving the improvement of traffic and conversion. With this foundation, it will definitely be easier to do other tasks next.

　　Operation promotion— Direct train promotion

　　Maybe you will say that if I increase the promotion cost, it will definitely bring traffic. But you need to know that during the period of traffic recovery, other stores will not sit idly by and everyone is increasing their investment. But the current situation is that competition is large and expensive, but the effect is not necessarily good. How to reasonably increase investment and not let money waste it?

　　1. New promotion

　　The new model also needs to be quickly tested using the express train! This process must be stabilized, gradually increase the budget, first stabilize the click-through rate, control the PPPC, continuously optimize keywords and population, and continuous and stable traffic growth is the best strategy.

　　2. Promotion of old styles

　　For old products with good conversion, the express train has made great efforts to control the number of keywords within 20. Use accurate and high-quality crowd promotion methods to quickly improve precise crowd conversion. At the same time, adjust the store crowd labels to obtain more personalized traffic and obtain the organic traffic rewards of system search.

　　Paid promotion

　　Diamond Exhibition and Taobao customers use it. Diamond Exhibition will provide new products activities and discount notices for old customers, increase the repurchase rate of old customers, increase the weight of new products and the stickiness of old customers to the store. Taoke promotion can quickly increase sales, achieve herd effect, and phased promotion. After the new product has a basic sales volume, use Taoke to quickly increase sales. In addition, if you choose several cost-effective and suitable products, you can find Taobao anchors to cooperate with.

　　The support of official activities

　　According to the official plan, register for large-scale official activities, such as the opening of the year, the new power week, etc., not only must you register for the store area, but also the new and converted old models of the store, and start construction on both sides and the best results. Official activities cannot be lost. It is always right to keep up with the official trend. It not only brings more traffic and sales, but also tests whether the product caters to the public's preferences and provides a reference basis for the store's subsequent promotion.

　　Old customer conversion marketing

　　Customer operation platform, set up targeted push coupons, and for buyers who have browsed the store products and purchased and collected, targeted and precise concessions will be made to quickly improve conversions. Use Weitao, WeChat, Weibo or other social tools to maintain old customers and provide lottery and game interaction. For example: if you win a 50% discount or win a free order, it will be determined based on the situation of your own store. Improving the output of old customers is also a strategy to quickly recover traffic and increase sales.