Laogao E-commerce News on November 21 E-commerce Morning News 1. Alibaba invested 300 million yuan in Ruhan, and Ruhan's valuation soared by 15 times; 2. Alibaba's big data broke the series of fake football cases of 10 million yuan, cutting off the fake chain; 3. 3C sellers note: AliExpress will be banned from the account after making serious violations; 4. 500 live broadcast anchors in Xi'an were owed wages: brokers fled with the money; 5. Wang Shi rarely spoke out: I believe that Vanke culture can withstand capital rape.

The brand line is the most important line that runs through a brand’s life. It may involve a brand that wants to be a brand that has been a decade or a century-old brand. First of all, we must clarify how to do the brand line, and each event should be carried out around this line. We will explain in detail how to position and tell stories in the specific brand line.

Laogao E-commerce Daily E-commerce Morning News on November 18 1. Lin Dan’s image of a cheating scandal collapsed, and the two expected sponsors stopped it; 2. Using a mobile phone for more than 68 minutes is prone to depression? 3. Delete these 122 APPs quickly! Steal information! Steal money! 4. Kwai Xue completed some of the B round financing, and Zhang Ziyi led the investment and served as director; 5. A Canadian man exploded in his Samsung S7 phone: his wrist was burned by a third-degree burn.

Laogao E-commerce Newspaper on November 22 E-commerce Morning News 1. Regarding the unexpected shutdown of iPhone 6s, Apple said that it can replace the battery for free if it meets the conditions; 2. 500 anchors are owed wages, and some anchors earn nearly 10,000 yuan a month on live broadcasts 15 times a month; 3. Yip Technology raised US$500 million in financing, and Zhao Liying became vice president; 4. Alibaba Entertainment accelerated its layout, and Yu Yongfu became chairman of Alibaba Pictures; 5. 72.7% of the respondents felt that the marketing method of Internet celebrity endorsement may be difficult to last.

Many small and medium-sized sellers act as cannon fodder on Double Eleven. Not only did the sales on that day not very good, but they were also very bleak after the big promotion. Today I will tell you a few points and how to achieve a good harvest on Double 12.​

#Laogao E-commerce Newsletter# [November 17 E-commerce Morning News] 1. Renrenche, endorsed by Huang Bo, was exposed to have sold a second-hand accident car. Response: The car has been fully refunded; 2. Miss Dong was dismissed, and Dong Mingzhu choked up to respond to the pressure; 3. Annual salary of one million yuan and personal income tax of 400,000 yuan has caused controversy; 4. The Ministry of Industry and Information Technology announced 29 problematic mobile apps: the fast WiFi master key is on the list; 5. Not Alibaba! Lotte won Barcelona's chest advertisement for 240 million euros.