Do these things before Double 12 so that you don’t have to worry about sales

Many small and medium-sized sellers act as cannon fodder on Double Eleven. Not only did the sales on that day not very good, but they were also very bleak after the big promotion. Today I will tell you a few points and how to achieve a good harvest on Double 12.

Note: This is mainly aimed at low-end sellers, but small sellers can also take a look, because after all, they all want to do a good job in Taobao. As long as you want to do it well, changes are necessary.

Today's article starts from the following three points:

1. How to choose the event payment for Double 12 (make the event revenue famous)

2. Accumulation of customers before Double Twelve (make traffic conversion famous)

3. Double 12 marketing speech design and preparation (minimum refund after the event)

1. Select the model

As long as you are a sensible person, you will not use all the styles in the store as the event price, because the cost and energy are all there.

Choosing high-quality models can make the store more explosive in the big promotion.

I would like to emphasize that new models must not be used in the event, and the reason will be explained below. Regarding the new product, I have a search method. After playing it for two weeks, I can achieve tens of thousands of traffic. If you need skills, I can introduce it at the end of the article, and I can get the method.

So here we design it to choose the model. So what style is suitable for the event? Here we need to use data to analyze it.

1. What data do we need to analyze when choosing a model? Look at the picture below:

There must be a certain profit margin, so that the price will be more flexible and will not lose money at any time.

Conversion rate, collection and purchase, we can go to the business consultant to see the following path: Business consultant-traffic overview-product effect

Whether visitors are growing, whether they are stable, and whether the purchase rate is high enough so that we can not waste our activity traffic.

Because people have a heart of herds, the positive reviews of the event must be good and have a certain basic sales volume. This will definitely make you more explosive. Then there is the title. If the title is not problematic, the keyword accuracy is a must.

Event payments must also be suitable for matching with our various products, so that we can associate sales and increase customer unit price. It's better if you have a price advantage.

2. What issues do we need to pay attention to when choosing a product?

a. Do not choose products that are low and too low. Having a price advantage does not mean that the price is low.

b. Do not choose products with lower elasticity ratio, as this will easily lead to losses.

c. Do not occupy the main page with low sales or unsold products.

d. Don’t have strong brand-oriented recommendations: sellers will choose flagship stores to purchase.

e. It is difficult to obtain goods with limited resources.

f. It is difficult to replace products with products that are difficult to replace if you have an unexpected accident.

2. Accumulation of customer service for big promotions

For the accumulation of Double 12 customers, we must start from the end of Double 11, rather than relying solely on the event page and the traffic on that day.

The specific method can be:

1. The transaction customer will put DM pages, small gifts, etc. into the package sent with him. Design the words Double 12 and add interactive QR code. Objective To gather users through package enhancement and enhance users’ return and dissemination on Double 12.

For example: add WeChat or QQ group and get 100 yuan Double 12 shopping coupons, and grab red envelopes in WeChat group every day.

The purpose of this is to improve customer stickiness, give you a big explosion during activities, and it is also a good way to maintain old customers.

2. When shipping the big promotion, send an apology letter and a small gift in the package. This can reduce our return rate and after-sales rate.

For example: Hello, dear! Due to the Double Eleven promotion, the couriers' workload is too high, which may cause delays in express delivery and be considerate and give them a small gift to apologize.

3. Let old customers know the discount information of Double 12 in advance. Pre-sale marketing: filter high-quality customers in the store to provide pre-sale marketing notifications, such as buyer accounts with high praise rates.

For example: establish a QQ group or WeChat group exclusive to old customers. Provide lottery and game interaction.

3. Double 12 marketing speech

1. Before the big promotion, customer service needs to make the following preparations:

a. In order to improve service efficiency, the pictures of the main products are placed in Wangwang's expression first.

b. Set up quick reply and automatic reply.

c. The best store self-service shopping process and FAQs.

d. Familiar with the content of the store activities, the baby's inventory status, and the handover status of the customer service.

e. Related sales recommendations for the main products and match the hot spots of the products.

2. The Qianniu version of the robot must be used, which can greatly improve the response speed and improve customer sales and customer experience.

The specific way is to open a chat history and click on the robot:

Then select Configuration Reply:

Everyone must make reasonable settings. Although it may take some time at that time, it will be very relaxed in the future.

3. The following are some points that customer service needs to pay attention to during the big promotion. You can refer to it:

a. Express: Express cannot be specified to avoid unnecessary problems.

b. Shipping: No delivery time is promised and the shipping requirements of the official activities are compliant with the shipping requirements.

c. Invoice question: Answer according to your own situation.

d. Size recommendation: Do not guarantee that it is definitely suitable. It is recommended to send freight insurance or customers are advised to purchase freight insurance.

e. Modify information: Modify information is not recommended.

f. Emergency situation: Be sure to comfort first.

Okay, I will share so much today, I hope it will be helpful to everyone during the preparations for Double 12.

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