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#Laogao E-commerce Newsletter# [E-commerce Evening News on April 15]

2021-04-15

      #Laogao E-commerce News# [E-commerce Evening News on April 15] Evening News : Top 100 most popular brands for young Americans: Amazon is third, Wal-Mart is fourth; Kuaishou joins hands with Yiwu Small Commodity City to create a global direct procurement festival; Hema X membership store will open its second Shanghai store and its first Beijing store in June.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.


E-commerce newsletter


1. Hema X membership store will open its second Shanghai store and its first Beijing store in June

      On April 15, the first and second stores of Hema X members' stores in Beijing will be opened on June 18. Among them, the first store in Hema X Member Store in Beijing is located on the first floor of the basement of Beijing Aegean Shopping Park in Daxing District, covering an area of ​​about 17,000 square meters, and all use storage shelves. The store has about 3,000 SKUs, accounting for more than 40% of its own products, and launched its own brand "Hema MAX". It is reported that the first store of Hema X membership store in Shanghai opened in October last year. It has selected 3,000+ products for high-end members through more than 100 expert buyers, including nearly 30% of MAX exclusive member customized brands. (Source: Beijing Business Daily)


2. News says that Jingxi Pinpin has opened up more than 70 cities in three months

      According to Tech Planet, Jingxi Pinpin has opened up 12 provinces and more than 70 cities in three months. The current focus is on the two major regions of Henan and Beijing-Tianjin-Hebei. According to reports, in January this year, Li Changming was sent to Henan to become the head of the advance team and reported directly to Liu Qiangdong. In other areas, the heads of major regions reported to Zheng Hongyan, the head of Jingxi Business Group, and Zheng Hongyan reported to Liu Qiangdong. Faced with the current community group buying battle, insiders said that JD.com hopes to fight a protracted war and does not pursue the speed of opening the city too much, and subsidies are meaningless. (E-commerce News)


3. Juhuasuan’s 10 billion subsidy: All 50,000 characters will be checked for college graduation thesis.

      On April 15, the Juhuasuan 10 billion subsidy project team announced today that it will subsidize plagiarism checks for college graduation thesis, with a total of 9.9 yuan within 50,000 characters. The test will be provided by the professional institution Paper Pass, and there is no limit on the purchase quantity. From April 15 to April 21, consumers can search for "university student subsidies" on the Taobao App to purchase. (E-commerce News)


4. Kuaishou and Yiwu Commodity City create a global direct procurement festival

      According to April 15, Tmall recently announced that from April 19, Tmall will add a new "trial operation" store opening channel. New merchants can apply for a 7-month "trial operation period" and will officially open a store after passing the assessment. After the news was released, it caused widespread heated discussion in the business circle. Relevant persons in charge of Tmall's investment promotion team answered the hot questions raised by merchants. Among them, Tmall mentioned that the trial operation period simplifies the entry process and merchants do not need to submit a commercial evaluation PPT. There is no difference between the trial operation store and the formal store, but the duration (i.e. the trial operation period) is up to 210 days. If a new merchant passes all the assessments in 6 dimensions, he can be converted to a regular business. (Tianxia Online Business)


5. JD.com launches live broadcast of 4.15th anniversary celebration promotion

      April 15th news, today, the 4.15th anniversary of JD Home Departure opened a live broadcast ceremony. The live broadcast will be uninterrupted throughout the whole process, from 7 a.m. to 20 a.m. tonight, for a total of 13 hours. According to reports, from 17:00 to 20:00, Mengniu Group Vice President Gu Zhendong, Unilever brand recommendation officer Cui Jie, and Naais brand recommendation officer Shu Qing will go to the live broadcast room to send preferential subsidies such as 30 off for purchases of 99 and 50 yuan off for purchases of 99, and will celebrate the 6th anniversary of JD Home Delivery with Jiang Jun, general manager of JD Home Delivery Business Growth Department. JD Home Delivery said that this event provides consumers with the "live shopping 1 hour" consumption experience of watching and buying while JD Home Delivery, and Dada Express delivery 1 hour to home. (E-commerce News)


Internet news


6. Chen Rui, Bilibili: China's online video users will exceed 1.2 billion within 5 years

      According to the news on April 15, Bilibili Chairman and CEO Chen Rui said today that videoization will be a very big wave in the Internet field. He believes that based on the current growth rate, it will exceed 1.2 billion online video users in China as fast as 3 years and as slow as 5 years. This means that in almost 5 years, all Internet users will become video users. Chen Rui said that under this general trend, several major changes will occur: videos will become the mainstream of content; video scenes and video expressions will be greatly enriched; video platforms will become a new portal to the Internet. According to data from the China Internet Information Center, as of December 2020, the number of online video users in China reached 927 million. (Shanghai Securities News)


7. Tmall: There is no difference between trial operation stores and formal stores, with a maximum duration of 210 days

      According to April 15, Tmall recently announced that from April 19, Tmall will add a new "trial operation" store opening channel. New merchants can apply for a 7-month "trial operation period" and will officially open a store after passing the assessment. After the news was released, it caused widespread heated discussion in the business circle. Relevant persons in charge of Tmall's investment promotion team answered the hot questions raised by merchants. Among them, Tmall mentioned that the trial operation period simplifies the entry process and merchants do not need to submit a commercial evaluation PPT. There is no difference between the trial operation store and the formal store, but the duration (i.e. the trial operation period) is up to 210 days. If a new merchant passes all the assessments in 6 dimensions, he can be converted to a regular business. (Tianxia Online Business)


8. Xiaomi Technology Co., Ltd. applies for multiple "Michael" trademarks

      According to news on April 15, Tianyan Check information showed that on April 1, Xiaomi Technology Co., Ltd. applied to register multiple "miche" trademarks, with international classifications involving transportation tools, catering and accommodation, fuel and oil, chemical raw materials, etc., and the trademark status is all under registration application. In addition to the "Miche" trademark, Tianyan Check shows that from April 1 to 2, Xiaomi Technology Co., Ltd. applied to register multiple "Xiaomi Auto" trademarks, including international classifications including fabric sheets, clothing, shoes and hats, button zippers, etc. The current trademark status is "Trademark application". (Sina Finance)


Cross-border newsletter


9. Top 100 most popular brands for young Americans: Amazon third, Walmart fourth

      On April 15, American advertising company Moosylvania recently released the "Top 100 Favorite Brand List for Young Americans in 2021". The list shows that Apple, Nike, Amazon, Walmart and Samsung ranked in the top five, and Target ranked sixth. In addition, eBay ranked 40th on the list and Best Buy ranked 68th. It is worth mentioning that among the top 100 brands released by the company in 2020, Amazon ranked second, Target ranked fourth, and Walmart ranked seventh. (E-commerce News)


10. eBay: The sales volume of horticulture-related products in the Italian market in 2020 was 2.0273 million pieces

      On April 15, according to Yien.com citing foreign media reports, eBay data showed that in 2020, the sales volume of horticulture-related products on the platform's Italian market was 2027,294 pieces, an increase of 75% compared with 2019, ranking first.

      Among them, the most successful outdoor furniture cases are: tables, lounge chairs, sunbeds, test sites and decorations. 279,466 related items were sold on eBay, ranking second. The sales volume of planting light bulbs, insecticides and mosquito repellents ranks third, with sales exceeding 147,000.

      From a regional perspective, the Lombardy region of Italy's "Green Thumb" region sold more than 290,000 gardening products on eBay last year, followed by Tuscany, which sold 168,000 products and 171,000 Veneto.

      Among the above areas, most users who are committed to green space maintenance are older than those of many years, and most of them are between 45 and 64 years old. It is worth mentioning that users of this age group on eBay are not only big consumers, but also big sellers, with a total of 429,060 products sold, followed by the age group of 25 to 44, with more than 349,000 products.

      In addition, irrigation systems and accessories, outdoor lighting and lighting systems, swimming pools, whirlpools and their care products, gardening tools, chainsaws and their maintenance accessories, till cutting machines and their maintenance tools, as well as vases and pot racks, are also popular at eBay Italy. (Source: Yien.com)



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