Laogao E-commerce Newsletter on November 22

Laogao E-commerce Newspaper on November 22 E-commerce Morning News 1. Regarding the unexpected shutdown of iPhone 6s, Apple said that it can replace the battery for free if it meets the conditions; 2. 500 anchors are owed wages, and some anchors earn nearly 10,000 yuan a month on live broadcasts 15 times a month; 3. Yip Technology raised US$500 million in financing, and Zhao Liying became vice president; 4. Alibaba Entertainment accelerated its layout, and Yu Yongfu became chairman of Alibaba Pictures; 5. 72.7% of the respondents felt that the marketing method of Internet celebrity endorsement may be difficult to last.

1. In response to the unexpected shutdown of iPhone 6s, Apple says it can replace the battery for free if it meets the conditions.

On November 22, in response to some of the iPhone 6s unexpected shutdowns reported by consumers recently, Apple said that devices with production dates between September and October 2015 encountered such problems. Users can go to the Apple Store retail store or Apple authorized service provider to verify the product serial number and confirm that it is a problem model. Apple will give free replacement of the product battery.

Comment: As a lesson from Samsung's previous cars, Apple is moving very quickly.

2. 500 anchors suffered wage arrears, and some anchors earn nearly 10,000 yuan a month on live broadcasts 15 times a month.

On November 22, the reporter learned that 58.com, together with Huajiao Live and Digital 100, conducted a survey on the group of online anchors and released the "Survey Report on the Survival Status of Online Anchors". The report shows that the average monthly income of "online anchors" with live broadcasts of more than 15 times a month is 9,975 yuan. The news that "500 anchors suffered wage arrears, and the agent ran away" is also right in front of you. The unbalanced status of the live broadcast industry can be seen.

Comment: The large gap between the rich and the poor in the anchor industry is not a good thing, and it is not conducive to the sustainable and healthy development of the industry.

3. Yip Technology raised $500 million in financing, and Zhao Liying became vice president

On November 21, Miaopai's parent company Yi Technology confirmed that it had completed a US$500 million E-round financing today, and announced that actor Zhao Liying would be the vice president. At this point, with Jia Nailiang, who had joined the company before, Yi Technology currently has two celebrity executives. Public information shows that Yi Technology was established in August 2011. It is a mobile short video entertainment sharing application and mobile video technology service provider. It has three products: Miaopai, Xiaokaxiu and Yibo. According to data released by Yiji Technology, as of now, the peak daily viewing volume of Miaopai and Xiaokaxiu has exceeded 2.5 billion times, the average daily upload volume has exceeded 1.5 million, and the average daily user coverage exceeds 70 million.

Comment: In the new retail era, brand power will be the keyword. Celebrities are obviously shortcuts to branding. Now stars such as TFboys, Liu Tao, He Jiong, Jia Nailiang, Fan Bingbing have joined the company in various positions. How effective is it? Is it a real combination of entertainment and business or just a change of the spokesperson? Let's wait and see!

4. Alibaba Entertainment accelerates its layout, Yu Yongfu serves as Chairman of Alibaba Pictures Board

On November 22, Alibaba Pictures Group announced yesterday that Yu Yongfu, chairman and CEO of Alibaba Culture and Entertainment Group, will replace Shao Xiaofeng from now on and serve as chairman of Alibaba Pictures Group. This is the latest move to continue to deepen the integration of Alibaba's cultural and entertainment business segments. Previously, Yu Yongfu has defined that in Alibaba Culture and Entertainment Group's "2+X" business structure, Alibaba Pictures will be an important business column.

Comment: In the new retail era, content will become the main shopping path for consumers.

5. 72.7% of respondents feel that the marketing method of Internet celebrity endorsement may not last long.

On November 22, a survey conducted by the Social Survey Center of China Youth Daily on 2,003 respondents through the questionnaire website showed that the most important traits of respondents are: talent (61.1%), positive energy (46.9%), and personality (42.0%). 33.5% of respondents said that the products endorsed by "Internet celebrities" are more attractive to them, while 35.8% of respondents felt that they were not. 72.7% of respondents felt that the marketing method of endorsement of "Internet celebrities" may be difficult to last.

Comment: Internet celebrities are a deep vertical application of brand marketing. It is overkill now, but it will eventually become normal.

6. Gome's Internet packaged business plans to go public

On November 21, the reporter learned from Gome Online that Gome will form a new Gome Internet Ecosystem (Share) Technology Company (hereinafter referred to as "Gome Internet Ecosystem Company") in four subsidiaries: Gome Online, Gome+, Gome Overseas Purchase and Gome Butler, and will also serve as CEO of the new company. Under the new Internet ecosystem, Gome's determination to recreate new listed companies can be seen.

Comment: In order to catch up with the trend and achieve the integration of online and offline, Gome is working hard.

7. Japan's Mitsukoshi Isetan joins Tmall International to test the waters of e-commerce

According to November 22, a few days ago, Japanese department store Mitsukoshi Isetan announced that it will reach an exclusive strategic cooperation with Tmall International on Friday, that is, "Black Friday", to open Tmall International Mitsukoshi Isetan overseas flagship store, becoming a Japanese department store that has settled in Tmall International. After that, Chinese consumers will buy high-quality and cheap Japanese products through Tmall. At the same time, Mitsukoshi Isetan will also give full play to its resources in China's physical malls to provide unique services to Tmall international consumers.

Comment: It is reported that this is the first time that Mitsukoshi Isetan has entered an e-commerce platform across the border. With this cooperation, Isetan will further explore new markets in China.

8. Online explosion of Lan University students starting a business and building a takeaway platform, but were smashed by Meituan employees?

On November 22, three graduates founded a company to provide takeaway services for students, but encountered unfair competition. They were first removed from the customer, and then their office items were smashed by staff of Meituan Takeaway. In response, the person in charge of the Heping Station responded that this was a personal matter between the company's employees and had nothing to do with Meituan Takeaway. The police have intervened in the investigation!

Comment: Call for healthy business competition.

9. A sudden fire broke out in a express truck, causing no casualties!

On November 22, a truck full of express delivery suddenly broke out on the Beijing-Hong Kong-Macao Expressway, with no casualties, but more than a thousand express delivery items on the vehicle were burned, all of which were purchased on Double Eleven. The truck was sent from Shenzhen to Wuhan by a express delivery company. The fire burned the carriage beyond recognition and the specific goods could not be identified. Many nearby villagers came to "Taobao" to find out their bargains!

Comment: Alas...

10. Sina released its third quarter financial report for 2016: revenue of US$275 million increased by 21% year-on-year

According to November 22, Sina today released its unaudited financial report for the third quarter ended September 30, 2016. The financial report shows that net revenue was US$274.9 million, an increase of 21% over the same period last year. Non-GAAP net revenue was US$272.3 million, up 22% from the same period last year. Sina's net profit attributable to US$146.5 million, while Sina's net profit attributable to US$43.7 million was US$43.7 million.

Comment: With strong growth in user base, revenue and profitability, Weibo has demonstrated its platform value and strong profitability in the network effects of the content ecosystem.

11. Alibaba Cloud has entered the four major overseas regions and has become a Middle East International Cloud Service Provider

On November 22, Alibaba Cloud announced in Dubai that its data centers in Europe, the Middle East, Japan and Australia will be launched one after another within the month. This marks the formation of cloud computing infrastructure coverage of Chinese cloud computing service providers in major global Internet markets, and will provide cloud computing and artificial intelligence services to Chinese overseas companies and local customers. The era of cloud computing global communication has officially arrived.

Comment: Research reports from investment banks show that Amazon, Microsoft and Alibaba Cloud have formed the first camp in the global cloud computing market.

12. Migu shouted to go to Didi and played with the second dimension

On November 22, at the Migu Dimension Ceremony (Xiamen) event held recently, mobile animation platform Migu joined hands with Didi, Xiamen Airlines and other travel platforms to have a cross-border cooperation. This time, Migu's side mainly exports animation IP, packs taxis, buses, flight cabins, etc., and provides travel services to the guests and contestants at the ceremony. For example, Migu, Didi Bus and Didi Special Car jointly created the "Boiler" bus with the theme of the second-dimensional hero and the Migu Didi team. It is reported that after the travel service of this event, the "Breast Truck" bus will continue to serve as a subway shuttle bus in Wangjing area for 15 days.

Comment: Now that basic demand is approaching saturation, we can only cross-border and find new tricks.

13. Vipshop's net profit in the third quarter was US$51.4 million, an increase of 8.3% year-on-year

On November 22, Vipshop released its unaudited financial report for the third quarter of fiscal year 2016 ended September 30. According to the financial report, Vipshop's total net revenue in the third quarter was RMB 12 billion (approximately US$1.8 billion), an increase of 38.4% over the same period last year; net profit attributable to Vipshop's common shareholders was RMB 342.9 million (approximately US$51.4 million), an increase of 8.3% over the same period last year.

Comment: Are there any unprofitable growth in the financial report in different periods? Is the Internet too popular or too many routines?

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