As we all know, the proportion of mobile traffic in Taobao is increasing. Today's Double Eleven (2016) transaction volume was 120.7 billion, of which 82% came from wireless. So the traffic on the wireless side is definitely the traffic we need to strive for.

By changing the transmission method and efficiency of information, the Internet has broken the information asymmetry in commercial transactions and changed the rights pattern between buyers and sellers, thus triggering a series of changes from trading venues to communication environments and buying and selling relationships. Faced with new marketing variables and contexts, many traditional companies have clamored that the brand’s gameplay has changed, and that style of play in the past has failed!

Laogao E-commerce Daily E-commerce Morning News on November 28 1. Alipay set up an overseas customer service center in South Korea; 2. Reporter's secret investigation: No matter how secretly picked up a mobile phone, it will be recycled, and there is no need to register invoice information; 3. Alipay quietly launched a circle social function, and some users upload large-scale "photos"; 4. The Ministry of Commerce will carry out a special action to improve quality and efficiency in the retail industry; 5. Super batteries are released: charge for a few seconds, and a week of call.

​Laogao E-commerce Daily E-commerce Morning News on November 25 1. At the resigned employee meeting, Jack Ma said that he hoped that 200 CEOs in the top 500 will come from Alibaba; 2. Alipay's reputation promotes a new feature "popularity": solves the problem of finding restaurants when eating; 3. AliExpress announced the 2017 investment promotion and assessment standards, and will launch trademarkization in the entire industry; 4. Gree is too rich, with all employees having a monthly salary increase of 1,000 yuan; 5. Liu Qiangdong disclosed JD's next twelve-year plan for the first time.

You need to pay attention to e-commerce information at all times. Whether it is new rules, new skills, new trends, or new markets, you must master them as soon as possible. You need to become an invincible warrior, whether it is brand, strategy, supply chain, or product positioning, management, operation, or promotion. You need to become a general who expands territory, constantly explore new opportunities for cooperation, constantly make reliable connections, and continuously extend the tentacles of capital.

The online live broadcast of Laogao e-commerce circle - "Don't tell me you can play the express train" will be launched on time at 15:00-17:00 today.