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Tips to get massive free traffic on Taobao homepage, so that you can get cramps when you sell it

2016-11-28

As we all know, the proportion of mobile traffic in Taobao is increasing. Today's Double Eleven (2016) transaction volume was 120.7 billion, of which 82% came from wireless. So the traffic on the wireless side is definitely the traffic we need to strive for.




Today we will tell you from the following three points, how to obtain massive traffic on the wireless side.

1. Wireless-based title

2. The threshold for wireless homepage

3. How to operate to access the wireless terminal

1. First, let’s talk about the title

Now most sellers have a misunderstanding, that is, whether to make titles based on PC data. Let’s take “down jacket” as an example. Here are the words on the PC side:



Here are the words on the mobile phone:



You can find that the drop-down words recommended by Taobao are not exactly the same on the mobile and PC sides.

Therefore, when we give the title to our baby, we must use the mobile terminal as the basis, and it is best to choose both PC and mobile terminals.

As a small and medium-sized seller, we must choose long-tail words (requiring a large search index and a number of treasures), for the following reasons:

1. If big words are large, the competition will be large and the conversion will be low;

2. If accurate long-tail words are good, they will be competitive and have a high conversion rate.

So how do we filter? If we have market conditions and do it well, the data will be very detailed and accurate. Without this, we have two basic words to choose:



We will find that the drop-down words on the mobile phone are mandatory, because we usually click on the drop-down words because of reading habits. So the words in this section are all very high-quality. There will be tips when you pull down, which is the part of the red box on the right side of the picture above.

After we have words, how do we determine whether they are the words we need? Under big data, it will be difficult to have no data. Here we use the market trends. Let’s first look at the keyword trends (we take the fur-collar down jacket as an example):



If the trend is growing, then it is certainly no problem. Then we click on the relevant words to query:



We will find that the search for "fur collar down jacket" is very popular, but its online number of babies is very large, so the competition is very large. Although Sosu's popularity is relatively poor, his number of treasures is very small. If your product has this attribute, this word is a very good word. It is easy to launch new products in the first week. (New products must be formulated with a sales plan, which is the key to the product being able to explode. The table will be shared at the end, and you can focus on what you need).

After we determine the keyword, all we need to do is to combine the title and verify the title. The combination of titles needs to comply with the following three points:



1. Space principle. Taobao’s search engine believes that spaces are forced separators, and Taobao forces the words before and after spaces to separate. For example: if you write it together, Taobao will think of you as one word. If you type it into winter clothes, Taobao will think of you as two words. Taobao search engines have the principle of space weighting, that is, Taobao search engines will weight the words before spaces. For example, **winter dress** down jacket**, **winter dress** down jacket**, those with spaces are added than those without spaces, and the weight is higher under the same conditions. This is the principle of space weighting, so you must add spaces after the main invoice. Of course, it is best to use 2 spaces in the title, because 2 spaces occupy one word, and the title has a total of 30 words, which must be very good to use.

2. So what is closeness? It's very simple, there are no spaces in the keywords. Under the same conditions, if you are not close, I am close, and my score will be higher than you.

Note: Some people may say that the second point is inconsistent with the first point. In fact, it is not the case, because Taobao has automatic word segmentation, and when adding spaces, it will artificially give word segmentation.

3. The leverage principle of Taobao search engine, also known as the front and back principle, has a very straightforward explanation, which means that the word at the beginning and the last title has the highest weight. For example, leather pants are written in the middle but not in the front or back height. Therefore, good words are best written in the front or back. Search engines are grabbing from front and back to middle.

4. Using the above principle, how can you think it is good if you combine the words filtered in the first three steps into a title? Here is a good method, the steps are as follows:

Search the title you wrote and search the full title on Taobao:



If the red characters in the picture above match your keywords, it means that the one you chose is the same as Taobao thinks, which is a good title. Otherwise, the reading of Taobao is different from yours and needs to be read.

2. The threshold for obtaining traffic on the wireless homepage

The wireless homepage is divided into two categories: one is Taobao homepage, and the other is keyword search homepage.

Basically, the most critical factors related to ranking are: price, collection, purchase, conversion, sales and other factors.

We can make a table to sort out the prices, collections, sales and other factors of the top 40 babies of a keyword. Then find the lowest value. Because if we want to have a chance, we must first defeat the lowest opponent and replace him.

Some special data need to be removed, which is to exclude the direct train position (this data will be abnormal). The direct train position with the hot mark on the mobile terminal is.



You may like to get recommendations from small sellers on Taobao homepage. When we analyze the data, we can find that they are basically very clean main pictures, and there is a greater chance of new connections.

Of course, the above data should be considered comprehensively.

3. How should we operate the threshold of the homepage before we can get on the homepage?

1. First, follow the first point and make a good title for mobile phones.

2. Because the homepage of the mobile phone is recommended to filter, we must have a white photo in the five main photos, and we are usually used to put it in the fifth one.

3. The product must be released and operated.

4. Control all data:

A. After the new product is launched, there will be some displays because the store has the basic weight. At this time, the click rate will play a crucial role in the future display.

So, the most important thing about the new product is the click rate. This must be done well, you know the method.

Of course, local tycoons can also use direct trains to attract traffic, but the click rate must be maintained.

B. For new products without basic sales, collection and purchase of additional products are a very important indicator.

For additional purchases, you can leave an exclusive location on the details page to promote it. For example: Collect your treasure and get 30M traffic (30M traffic in Alipay costs 4 yuan). This success rate is very high. Then maintain these customers because they are all accurate potential customers.

Someone may say here that the cost is not too high?

Actually, what I want to say is that in the early stage, don’t always think about making money, some money must be spent. This is how it is doing business. How much you want is how much you pay.

C. After about 2 weeks, when you have basic sales and comments, you need to see the conversion rate.

That’s all for today, I hope it will be helpful to everyone.

This article comes from Taobao University. Thank you for your attention and support to Laogao Crown Club . Please indicate the source when reprinting.www.shxuanming.net  

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