What techniques can cleverly improve the store’s DSR dynamic rating?

　　How to improve the store DSR dynamic rating? What skills can be improved quickly? This is a technical question. Let’s talk about what details can effectively improve the store’s DSR score. First of all, I will explain here: Don’t believe those who spend money to get DSR scores. If there is any effect, it will be aside. Maybe you will be able to play with your store to death.

　　To improve the DSR score of a store, you must rely on formal methods, but formal methods are still skilled. Otherwise, what is the significance of our research on Taobao?

　　DSR scores are dynamic and vary depending on the consumer. So, here we first understand a fundamental point: Why are consumers willing to give you all five points to praise with good words?

　　Once you understand this, you will know how to operate it. (Note: This part of the content is involved in the first module, and will be repeated here)

　　In fact, it is very simple. When the value the consumer actually gets is higher than the value he expects, the consumer's satisfaction will increase, and at this time, it will be easier to give all five points of good reviews.

　　Let's give a simple example:

　　You spent 30 yuan to buy a T-shirt from Taobao. At such a price, your expectations will not be too high.

　　As a result, after receiving the T-shirt, you find that the quality is very good, the style is very stylish, and the dress is very comfortable, far exceeding your expectations, and it looks like a 300-yuan T-shirt.

　　At this time, you are satisfied, and you are more willing to confirm the receipt and give all five points with good reviews.

　　Therefore, if we want to improve the DSR score of the store, what we need to do is to find a way to improve customer satisfaction. To refine it, find a way to make consumers "feel" that the actual value they get is higher than the expected value.

　　Before talking about the method, let me tell you about the scenarios where DSR scores need to be improved (especially continuous improvement).

　　When the DSR score declines for five consecutive days - a week-long decline will affect the store's comprehensive quality score, which will in turn affect the product's natural search ranking. The reason why it is handled for five consecutive days is to leave time for yourself;

　　Before launching a new new product - Before launching a new product, continuously improving (usually for 7 consecutive days) can improve the DSR score, which can improve the store's comprehensive quality score and thus obtain more search support;

　　Before the big promotion or peak season comes - before the big promotion or peak season comes, the continuous improvement of DSR score can ensure that more free organic search traffic is obtained on the day of the big promotion;

　　When a store has single items or a store violation - when there is a violation, the store's comprehensive quality score will decline, and the continuous improvement of the DSR score can alleviate this downward trend.

　　Next, let’s share with you some of the methods we often use in actual operations:

　　(1) Create surprises with scratch cards

　　There will be many such scratch cards on Taobao, which are specially designed for e-commerce.

　　You are ready for scratch cards and send them out with your package when you need to lift them.

　　Of course, the more creative the scratch card is designed here, the better the effect will be.

　　The details are:

　　Generally, the first prize is written on the scratch card (because consumers are happiest to win the first prize), and the prize is "Cash red envelope XX yuan";

　　In terms of collection methods, be sure to scan the QR code on the scratch card, add your WeChat, confirm the receipt and comment (don’t say that you can give a good review, avoid touching the Taobao high-voltage line, but because you win the prize, everyone will be happy and will give all five points with good reviews with words);

　　Never do not rebate Alipay, you must rebate via WeChat.

　　(2) Improve satisfaction by issuing SF Express

　　People often encounter speechless bad reviews, such as: slow logistics speed, bad logistics service attitude, etc. Therefore, when you need to improve, you can find a city closer to your delivery location and send it to SF Express.

　　You should note that SF Express is not only a matter of fast speed, but more importantly, the shopping experience brought to consumers by SF Express’s services. Generally, in order to achieve continuous improvement, you can increase the number of SF Express packages every day.

　　(3) Attentive and considerate in packaging

　　Everyone sees this thing: Express parcel unboxing machine, how many cents are per, but how many people have made it?

　　However, putting such a thing outside your package (you can also print QR codes, slogans, LOGOs, etc.) is very good for improving the user experience. Because, it is indeed not that easy to unpack.

　　Then, in terms of protecting products, even if it is not necessary, do more so that consumers can feel your intention.

　　(4) Send something

　　This is the easiest and direct way to improve user satisfaction. Of course, this kind of gift is not what everyone understands regularly. In your details page, please explain: Get what you buy, which is to increase the conversion rate.

　　The premise for our gift here is: not informing consumers in advance and giving consumers surprises is used to improve customer satisfaction.

　　The things you give must be exquisite, not necessarily have high value, but must make consumers prone to feeling "surprise".

　　The above details and techniques are effective in improving the dynamic rating of the store DSR. We need to constantly master and analyze the data to better understand the store operation situation! Never use cheating to get high scores, as this may lead to a loss of big things due to small things! If you have any questions about store operations, you can leave us a message online.