Data is the eye, not the brain; what the brain is, the brain is countless business strategies, and these business strategies are generated based on your business model.

#Laogao E-commerce Newsletter# [E-commerce Morning News on January 20] 1. For the first time, my country has clarified the scope of banned items for express delivery, and no more than two express cigarettes can be delivered; 2. Alibaba has become a high-end sponsor of the Olympic Committee; 3. Wang Jianlin again exposed the golden sentence: I will not become an internet celebrity, I am an entrepreneur; 4. The National Development and Reform Commission responded to "Wahaha's more than 500 taxes and fees": There are actually 317 items that have not been found for random charging; 5. Huiren Pharmaceutical's prospectus disclosed that it spent 50 million to build its own e-commerce platform.

Users who often use Alipay should still remember the Alipay Five Blessings Red Envelope Activity in 2016. According to the activity rules, you only need to collect the five blessings of patriotism, prosperity, harmony, friendship and dedication to get a certain amount of Alipay red envelope on the Spring Festival.

#Laogao E-commerce Newsletter# [E-commerce Evening News on January 19] 1. LeTV is suspended again; 2. Kuaibo has officially returned, is it the original formula? 3. The nearly 780 million yuan equity of Wu Changjiang, founder of Leishi Lighting, will be auctioned at Xianyu; 4. Jack Ma: 1 billion yuan of investment in combating counterfeiting every year, and it is impossible to end within two years! 5. In two cities in the United States, robots officially started delivering food today.

Cashback and "free orders" are common offline marketing methods. In recent years, in order to attract consumers to make decisions as soon as possible and place orders as soon as possible, Tmall merchants have moved this gameplay online. So, since it is a mature offline marketing gameplay, why did Tmall issue two rules revisions in 2016 to strictly control it?