As the saying goes, knowing yourself and your enemy will win every battle. The same is true for e-commerce. If we want to make a bigger store, we must first learn to analyze ourselves, and then be able to analyze our competitors. Otherwise, if we don’t analyze ourselves, we will be blindly strong, and if we don’t analyze our opponents, we will be just a frog in the well.

1. Tmall urgently closes the store! The owed 16 million yuan, and the store owner was suspected of running away with the money; 2. The "ghost market" in Putian e-commerce is now in a crazy "ghost market": someone makes 4 million a day; 3. The chairman of the Bubs invested by Milk Tea Sister cashed out for 10 days after it was listed; 4. More than 200 stores of RT-Mart have been launched in Meituan Takeout, and more than 200 stores have been launched; 5. Today's Toutiao mini program has suspended services, and Tencent's opening strategy has been questioned.

This week, I focused on and included some new platform regulations recently issued: standards for live broadcast access, specifications for the use of store red envelopes, key points for changes in violation of rules, etc. Sellers can choose the topics they care about to compare and read.

Another big wave of rules has arrived last week. Business friends must look carefully

As the Spring Festival is approaching, AliExpress platform has issued an announcement stating that it will make arrangements for the stocking period, the response to dispute arbitration, warehouse holidays, and platform service timeliness.

Cross-border counterfeit Mobil lubricant case, counterfeit Apple accessories case, WeChat Moments Moments case... On January 16, Alibaba announced the establishment of the global "Big Data Anti-Counterfeiting Alliance" and announced the top ten typical intellectual property protection cases in 2016. It was disclosed that between September 2015 and August 2016 alone, relying on Alibaba's "big data anti-counterfeiting new weapons", law enforcement departments have closed about 675 fake products production, inventory and sales points.