A guide to making money for small and medium-sized sellers, mom no longer has to worry that I can’t make money!

Title Optimization

How to write baby title:

1. The keywords selected in the title must be suitable for the current baby weight to have higher exposure.

2. The selected title should refer to various data in multiple dimensions, including search volume, conversion rate, number of transactions and other indicators.

3. Put the most important keywords at the end and have the highest weight.

4. Please keep the original title. Once you find that the traffic of the new title is reduced, you can restore the original title first.

Title Optimization Tips:

1. Write 30 keywords;

2. Regularly optimize and update keywords;

3. No special symbols are used;

4. The keywords are not repeated;

5. Pay attention to Taobao rules to avoid being punished;

6. Avoid over-stacking of keywords;

7. Do not abuse brand words and sensitive words;

8. The slash in the title is equivalent to a space, and use spaces reasonably;

9. More effective keyword combinations.

Title writing formula:

Title = Product value keyword + Product commercial keyword + Product attribute keyword.

1. Attribute keywords: keywords for product classification, name, model, function, and characteristics.

2. Business keywords: words about business means or promotional behavior, such as free shipping, etc.

3. Value keywords: The value brought by the product to the buyer is to refine the value and make this value transcend the product function itself.

How to improve free traffic by title optimization:

1. Download the corresponding category Tao word list (the last 7 days) and remove keywords that are not related to the baby.

The title keyword optimization is based on popularity ranking, and both popularity and default rankings are grasped. The keyword ranking is based on popularity rankings, which is relatively stable; the default ranking is carousel rankings, fame and fortune, and the weight of the removal time is relatively large.

2. The keywords that suit your baby are the best keywords.

Baby put on and off the shelves

Things to note when putting on the layout of Baby Gold:

1. The principle of delay is to slightly delay the release time when the baby is on the shelves;

2. Competitive perspective reference is enough, because competitors are always inevitable;

3. The Tmall store is also affected by the listing and removal of all baby rankings;

4. Tmall stores are not affected by the listing and removal of the shelves in the Tmall ranking;

Three strategies to reasonably arrange the baby to put it on and off the shelves:

1. Equal distribution and breaking principle. (Applicable to situations where there are many babies)

2. The traffic peak, the average layout. (For the main products)

3. Analyze the data and the best position. (Applicable to babies who have just been on the shelves or have average sales).

Tools: Generate e-moment, avoid the most intense time period for removal, and choose the time period that is most suitable for your baby to enter, so as to obtain free traffic when taking off the shelves.

Best time to go on the shelves:

The store analyzes its own traffic peak period.

Business consultant, view path: traffic analysis - traffic analysis by hour.

Select the data for several weeks to compare. After filtering the data through the table, you can find out when your store is to what time it takes to what time it is, and new products are launched, promoted, and activities can be combined.

Recommended tips for windows:

1. Store C has different credibility levels and different recommended windows. The number of babies is larger than the recommended position and needs to be arranged reasonably. First, put the baby with good sales on the recommendation position and keep it permanent; other babies can use third-party software to carousel the baby that is about to be removed on the window recommendation position.

2. Please use a software fixedly, do not replace it at will or set it manually. Strive for gold medal sellers to enjoy more window recommendations.

Taobao rush purchase

Things to note when registering for Taobao rush purchase

1. A merchant can only register for an event for one day within 5 days, and a maximum of 2 products can be registered for a day.

2. For the same product as the same merchant, you can only register for one event within 15 days.

3. For the same product from different merchants, only one product can appear in one day. If the registration price is lower, if all the information of the product is the same, the product with the registration time is the highest.

4. For products with flash sale tow, you need to choose a different model from flash sale. You can’t use the same model and different models of products in different sessions on the same day. If the flash sale product fails to be launched due to the seller's settings, the flash sale drag-in product will not be launched. If the flash sale drag-in products fail to be launched because they do not comply with the Taobao rush purchase investment rules, the flash sale products still need to be launched normally.

Reasons for failing to pass the Taobao purchase review

1. The style is not suitable for the positioning of the rush-to-buy platform.

2. The price lacks an advantage, the average price is 50.

3. Non-seasonal categories.

4. Comprehensive factors such as wireless transaction proportion, wireless transaction amount, and DSR score are relatively weak.

5. Registration is invalid (all sessions from Monday to Sunday of the next natural week will be reviewed before noon every Friday).

6. Repeat style (the same product has the lowest review priority under the same conditions).

7. Picture problems (white background, clear, no text, no fresh skin).

8. The title of rush purchase is not standardized.

9. The registration value is insufficient.

Notes on using limited-time discount tools:

1. The discount should not be too large: it is best not less than 50% off, as the buyer's sense of trust will be reduced and the weight of the baby will be affected.

2. Do not change the discount intensity frequently.

3. Don’t keep the discount unchanged without limit.

4. Do not have the same discount in the entire store.

5. High and low discount products can be paired with sales (increasing customer unit price). Filter: Discount promotion options to increase exposure.

6. Purchase limit settings: Each person limits the number of purchases to reduce losses.

Four ways to play with packages:

1. Similar and similar treasures capture the buyer's initial purchase intention.

2. Different types of babies grasp the buyer's intentions. From the buyer's standpoint, imagine products that may be used after purchasing the product.

3. Make reasonable matching of complementary babies.

4. Price-oriented matching allows buyers to see that they are truly affordable.

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