Data is the eye, not the brain; what the brain is, the brain is countless business strategies, and these business strategies are generated based on your business model.
What is the business model of e-commerce?
The business model is divided into: Tao, Dharma, instruments, and techniques.
In the past e-commerce circle, you just had to know how to do it. What is art? It's technology. What technology? For example, the direct train technology in Taobao and Tmall, the diamond exhibition technology in Taobao and Tmall, etc.
So what is a tool? Many people think it is a tool based on the literal meaning, but in fact I define it as a product or your product. This will be explained in detail later, and you don’t need to worry about it if you don’t understand it.
So what is the method? From the literal sense, it is a method. What is the method? The method is to use traffic, buy more methods, etc. This method also includes tools.
What are the tools in e-commerce?
For example, if WeChat Moments articles are a way to attract traffic, then forwarding big Vs is your method, and countless big Vs are your tools.
Common tools in Taobao and Tmall include direct trains, diamond exhibitions, Taobao, etc.
Then, Tao is a business strategy, and all your magic, tools and techniques should be executed around Tao.
Your Tao, Dharma, tools and techniques form your business model. The success of business model design determines whether your e-commerce journey can be successful. And Tao is at the top level of the business model; skills are at the bottom of the business model. Many people are studying skills. In fact, you may not understand skills, but you must understand the truth!
Then what is Tao? In the language of e-commerce, it is the super conversion rate.
What is the core formula of e-commerce?
Visitor *Conversion Rate = Order.
For visitors, we can use tools, magic, and magic to obtain them. For example, I can use the equipment's goods to obtain them, I can use the direct train to obtain them, and I can also use other skills to obtain them. But for conversion rates, you will find that it is something that cannot be quantified or even learned. Some people’s pages look low, but conversion rates are good. After you copied it, you found that the conversion rate is not as good as that of his!
In fact, the conversion rate is like the level of Taoism, and you must treat it like love!
First, you need to know your own people, which means to understand what your population portrait looks like through market data? What is your competitive environment like? Then compare what advantages and disadvantages you have, whether you can develop your advantages and avoid them.
And these are the meaning of data insights. Yes, data insight is the vanguard and pioneer of the Tao. You should first understand industry data and then act. After understanding, you need to make a series of layouts and actions for these groups, which is called strategy. The same strategy is different in the hands of different Taoist practitioners, and this is the level of Taoist practitioners.
Some people may ask: Teacher, you have been talking about strategic strategy, it is so high-end. What exactly is business strategy?
Business strategy is a strategy in which a company guides how it competes in its industry. Returning to e-commerce, there are product strategies, hot products strategies, etc., that is, how goods compete with other peers in their own industry, and how hot products compete in all popular products.
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