Since home appliances products are closely related to the personal and property safety of consumers, their unit prices are also relatively high, so there are high requirements for the seller's business ability and after-sales guarantee ability.

#Laogao E-commerce Newsletter# [E-commerce Morning News on July 14] 1. Alibaba's stock price rose by 65% ​​in half a year, and the five new strategies consolidated Asia's first market value; 2. LeTV responded to Jia Yueting's return date: It is very likely within one or two weeks; 3. Bilibili responded to the removal of film and television dramas: those who comply with the review of video content will resume online; 4. E-commerce uses empty packages to increase the ranking to form a gray industrial chain; 5. SF Express tested a large drone for its first flight on the water.

#Laogao E-commerce Newsletter# [E-commerce Evening News on July 13] 1. The strictest in history: Taobao has completely removed iOS recharge virtual products and was shot; 2. Clothing sellers are dumbfounded, and the hot word "British" has been registered; 3. People's Daily commented on Honor of Kings again: Instead of criticizing manufacturers, parents should reflect on themselves; 4. Taobao has added a new gameplay "group buying" to be launched soon; 5. Alibaba's auction platform Xianyu intervenes in the second-hand car market to authorize 500 physical stores in three years.

Unmanned convenience stores in Shanghai, Hangzhou and other places have attracted widespread attention, and unmanned retail in Beijing is also quietly emerging. Yesterday, it was learned that EATBOX, a new unmanned retail store, will open in Beijing on July 16.

According to today's news, Taobao official issued the "Notice on the Control of iOS Recharge Service Products" to remove iOS Recharge Service Products. All the charges, gift cards, etc. were shot, which was the most severe in history. Taobao said that due to the transaction characteristics of iOS recharge services, transaction disputes and rights protection complaints have been relatively frequent for a long time, and both buyers and sellers have high transaction risks.

On June 29, the Tmall Double 11 Super IP Strategy Press Conference was held at the Huanglong Hotel in Hangzhou. At the meeting, Alibaba CEO Zhang Yong delivered a speech. He said that marketing behavior is digitalized, and sales will not have Double 11 without digitalization; Alibaba held the Double 11 party with its original intention of building Double 11 into a Spring Festival for consumers.