Announcement on Strengthening Market Access to Taobao Home Appliances

2017-07-14

　　Since home appliances products are closely related to the personal and property safety of consumers, their unit prices are also relatively high, so there are high requirements for the seller's business ability and after-sales guarantee ability.

　　Based on the above-mentioned business characteristics of the home appliance market, in order to improve the operating capabilities and operational quality of the home appliance market on Taobao and promote the sustainable and healthy development of the market, Taobao will implement a qualification access mechanism with brand authorization for some categories under the first-level category "home appliances".

　　[Qualification Requirements]: Sellers must obtain complete authorization within the second level from the brand as the source. (In addition, the brand authorization link of the second-level category "Flat-panel TV" under the first-level category "Home Appliances" has also been adjusted to complete authorization within the second-level category, and the original "Announcement on Strengthening the Access to the Taobao Flat-panel TV Category" was removed).

　　The brand authorized holding entity provided by the seller must be consistent with its Taobao store registration entity.

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Announcement on Strengthening Market Access to Taobao Home Appliances

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