Alibaba CEO Zhang Yong: Build Double 11 into a Spring Festival for consumers

　　On June 29, the Tmall Double 11 Super IP Strategy Press Conference was held at the Huanglong Hotel in Hangzhou. At the meeting, Alibaba CEO Zhang Yong delivered a speech. He said that marketing behavior is digitalized, and sales will not have Double 11 without digitalization; Alibaba held the Double 11 party with its original intention of building Double 11 into a Spring Festival for consumers.

　　It is understood that this year's Tmall Double 11 Gala will be broadcast live by Beijing Satellite TV, Zhejiang Satellite TV and Shenzhen Satellite TV at the same time.

　　Alibaba CEO Xiaoyaozi said at the meeting that after 8 years of cultivation, Double 11 has become a well-known festival for people all over the world. The Tmall Double 11 Gala started the year before yesterday, and this year is the third year. This is somewhat similar to Alibaba's development history. We have always said that the development of Alibaba's business is a bit like one birth, two births, and three births all things.

　　And super IPs like Tmall Double 11 are constantly innovating and developing ideas, and have been constantly innovating and evolving in this process to carry forward this super IP.

　　Zhang Yong said that the implicit meaning behind new retail is that the entire business is completely moving towards digitalization, and our business is driven by big data, reconstructed by big data, and the possibility of new value being played out.

　　The Tmall Double 11 Gala may be the first time that a number of TV stations across the country have broadcast live broadcasts at the same time, in addition to the Spring Festival Gala. This coincides with Tmall's original intention of Double 11. Alibaba hopes to build Double 11 into a "Spring Festival" for consumers.

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